If youâre wondering why music marketing isnât as cool as it used to be, itâs because the budgets are suffering.
The economics of music donât justify real roll outs anymore.
Physical music used to power the music economy.
Now label math is âWhy would I pay for marketing when these artists have TikTok?â
If the songs arenât popping on social, labels have little reason to fund it.
Artists are on their on these days. Cold game đ„¶
Most of us are in this lifelong race to attention called social media.
We are all creators here in one way or another, whether itâs sharing our lives, promoting a service, or being here to entertain and educate.
What this clip of @mattrife and @shannonsharpe84 on @clubshayshay reveals is that we donât own the content that we publish or the followings we build.
At any given moment our water could be cut off from the content we create to the reach it brings, the trends that fade, the content formats we publish in.
Itâs this giant hamster wheel of constantly having to appease and adhere to an algorithmic flow of entertainment and for most thatâs unsustainable.
Let me know how you feel about this in the comments.
