Design and event production for The North Face SS26 press day in Milan.
Every element was designed specifically for the event — from the hanging metal structures and footwear displays to the lighting system.
Our goal was to create a cohesive, functional setup while minimizing waste: the modular system, in part designed with reclaimed materials, can be dismantled in all its parts, reused, and easily transported in a standard car by two people.
@thenorthfaceit
A special thanks to @erika.dl and Sound PR
Location: @adatto.space
Food: @lunchbox.mi
Metal grates reclaimed from: @spaziometa
And @ferraginafe 🛠️
