A labor of love and LEGOs featuring THE @aja22wilson 🏀
The latest in the @nike x @lego campaign is live starring the adorable Minifigure A’ja—the tiniest host of the Biggest Mini Sports Show, Clicked In (coming soon😉). And ofc, “the real one” herself 🥰 💕
So so proud of this one and the entire team behind it. And quite frankly, if A’ja’s mama says it’s 🔥 🔥 🔥 who am I to argue?
Creative direction: @shanmadeit@pachiicakes
Narrative: @duduviola + yours truly @niag 🖊️
Production: @thedraeslapz@khloeyetc Scott Fox
Design: Lauren Slater
Brand: @tschops@sarahhmurrayy , Stephanie Ankrah
Social: @philausophie
+ many more talented peeps and teams as always! ✨
Moments from Cape Coast Castle + Elmina Castle, now UNESCO World Heritage sites, which operated as holding spaces for enslaved Africans before they were forcefully transported to other countries.
Indescribable feeling to see in person. I wish every one could experience this. #Ghana
I ain’t want nothing for real, just dropping these in my feed cause I liked them. But I guess it’s a good opportunity to acknowledge that this month marks a full 3/4 of the year alcohol-free for me 💪🏽 ✨
Two weddings, three birthdays (including mine), three work trips and hella stress. This was a personal (and temporary) decision, and I’m hella proud 🥹
(A drink sounds good though 😅—until 2026 🫡)
New month, new Nike x LEGO collection launch! This time with a special Dunk Low— a design that’s “drawn” to stand out, just like the ones who wear it ✨ 😉
For this campaign, I asked “what if the painted-on lines of the Dunk became a court for the Minifigures?” Where hoppers and graffiti artists alike come to make their mark. And so it was!
With the legacy of basketball behind it and the creative crews of the present stamping it, this LEGO Dunk Low is primed to shine!
Creative Direction: @shanmadeit@pachiicakes
Art Direction: @anthonybones_
Narrative: Yours truly, @niag , + @duduviola
Production: @thedraeslapz@khloeyetc Scott Fox
Digital Writer: Molly Martin
Brand Marketing: @tschops@sarahhmurrayy
And as always, many many more talented partners that brought this work to life. Until the next drop 🫡 🧱
Honored to lead writing and partner on narrative for THE @nike x @lego marketing campaign 😱🤩 🧱👟
Beyond proud of this work and the entire team making it happen. So much more to come ✨
But first, let’s kick things off with “A Brick of Fresh Air” via the new Air Max DN x LEGO Collection. (Because for once, it’s nice to step IN the LEGO bricks and not on them 😉)
Creative Direction: @shanmadeit@pachiicakes
Art Direction: @anthonybones_
Narrative: @duduviola + yours truly 🖊️ @niag
Production: @thedraeslapz@khloeyetc
Digital Writer: Molly Martin Morrish
Brand: @tschops Mason Houck, Stephanie Ankrah, Chris Bruyere
And as always, soo many more talented people that bring these moments to life 🔥 Grateful to be a part of such a special project 🥹 🙏🏽
In the words of Drae: “I been quiet cause I been working.” ✍🏽
“What’s on your mind? That’s what @okanuckun would like to know.” 🤔
In my latest story for @inkedmag I spoke to tattoo artist Okan Uckun about his “Brain Wave Project,” which translates human brain waves 🧠 and real-time emotions ❤️ into unique designs for his subjects, all in the style of his signature minimalist aesthetic.
You can read the story and more now in INKED’s latest print issue. ✍🏽✨
#INKED #inkedmagazine #NiaGinterviews
Feature photos: Courtesy of @okanuckun
Cover photo: @bradleymeinz
A New York minute later & I’m finding my eyes watery and heart warmer than usual ❤️
Lovely week back in one of the cities I once called home ✨ (Really bummed I missed the Adam Sandler look-alike contest though).
