We dug up some old photos to take you on a trip down memory lane with us! The ethics that we founded New Roots on are still at the heart of everything we do. Justice for all starts with justice for the most vulnerable. Looking back at how it unfolded, we feel waves of gratitude for our community not just for believing in our dream, but for shaping a kinder world all together 🤍 (no sarcastic caption for you guys today, we’re in our feelings!!)
#vegancheese #swissmade #swissvegan #animalrights #animalliberation
You don’t need to be a climate scientist to know that eating animals isn’t exactly winning sustainability awards—and let’s not even get into the ethics of it. But cheese? Surely that gets a pass? Not quite (not at all, actually). Turns out, not all cheese is created equal: New Roots cheese slashes CO₂ emissions by 60% and uses 40% less water compared to animal based cheese. And our factory? 100% fossil-fuel free, powered by clean Swiss hydro straight from the Alps—which is not only sustainable, but also quite badass. Anyway, next time someone says vegan cheese is bad for the planet, hit them with the stats (and a slice of Soft White if you’re feeling generous).
#veganfood #sustainability #fortheplanet #swissmade #swissfood #veganbern #veganzürich #vegancheese #ecofriendly #theresnoplanetb #planetlovers
Our cofounder Alice answers your most common questions and concerns 💬
#futureoffood #cashew #cashewcheese #vegancheese #veganswitzerland #swissvegan #veganzurich #veganbern #plantbased #swissalps #fermentation #innovation #vegan
Officially, Le Gratiné was created for pasta, pizza, gratins, rösti, lasagna, nachos, baked potatoes, and all the socially acceptable situations where grated cheese is supposed to be melted on top of something. But then again, society also told us cows milk is a normal thing for humans to drink, so clearly it’s been wrong before. So yes, you can sprinkle it over a bubbling dish of lasagna like a responsible adult with a meal plan; but you can also eat it straight from the bag, standing in front of the fridge. “Serving suggestions” is a social construct, don’t let anyone tell you how to live your life 🪤
#vegancheese #veganzurich #swissvegan #swisscheese #shreddedcheese @samhill_creative
Sourdough Pizza 🌱🤤
with @new__roots Le Gratiné Reibekäse
48h fermented Sourdough Pizza with this delicious vegan Cheese.
BEST Pizza ever, woww…🤤🤤🤤
Follow @lyel.haelg and @new__roots for more recipes.
#vegan #pizza #cheese #italy #love
Smashed Potato Muffins
mit Dill-Creme-Fraiche & Tomaten
Du brauchst für 12 Muffins:
- 12 mittelgroße gekochte Kartoffeln
- ca. 250 g pflanzliche Creme Fraiche (@new__roots )
- 1 Knoblauchzehe
- Dill
- 300 g Cherrytomaten
- Basilikum
- Olivenöl
- Oregano
- Salz
Zubereitung:
Die gekochten Kartoffeln in eine Muffinform geben und mit einer kleinen Tasse oder einem Glas vorsichtig smashen. Mit etwas Olivenöl und Salz bestreichen und bei 200 °C ca. 30–35 Minuten backen, bis sie goldbraun und knusprig sind.
In der Zwischenzeit die Creme Fraiche mit fein gehacktem Dill, gepresstem Knoblauch und etwas Salz verrühren. Die Cherrytomaten halbieren und mit Olivenöl, Oregano und Salz marinieren.
Die knusprigen Kartoffel-Muffins gut abkühlen lassen, mit der Dill-Creme füllen und die Tomaten darauf verteilen. Mit frischem Basilikum toppen & genießen.
Inspo: dr.vegan
Antientzündlich | Darmfreundlich | Nährstoffreich
Our social media manager is away. She said she was doing “field research”, so this what we assume she’s doing:
1. Figuring out what herbs we use in our Greek Style with the help of old timey botanical books
2. Finding what crackers pair best with our Greek Style with the help of professional tastebuds
3. Reaching very scientific conclusions about how fermentation makes our Greek Style so damn tangy and creamy
(But we actually suspect she’s kicking her feet up and not thinking about us at all 😪)
#vegancheese #veganswitzerland #swissvegan #plantbased #swisscheese @samhill_creative
We promise we’re trying very hard to talk about something else than Le Gratiné, but it’s a struggle 🫠 The good news is, you also seem to have a hard time NOT talking about it! We’re so glad you’ve been loving it so much (and tbh, we needed a win after the raclette saga 🤧). Thank you guys for the love and support, we got more stuff cooking (well, fermenting) for you 👀
#vegancheese #veganzurich #swissvegan #swisscheese #shreddedcheese @samhill_creative
New Roots LE GRATINÉ💗🫠
Sit geshter ish ide grössere Coop Filialene „Le Gratiné“ ide Regal😍
Ich han das ganze scho probiert und chan eu versichere dases verdammt nöch a Chäs vonere Chueh anechunt. Gönds unbedingt go usprobiere!!!
En guete❤️ @new__roots
#pizza #vegan #veganfood #newroots #coop
🧀 New Launch: Meet “Le Gratiné” by New Roots + Giveaway! 🧀
Ad/ Big news from one of Switzerland’s most loved vegan creameries! 🇨🇭✨@new__roots has just launched their very first grated plant-based cheese — and it’s a game changer. Introducing “Le Gratiné” — a Swiss-made shredded cheese designed for perfect melting. Think golden, bubbly pizzas, creamy pasta bakes, loaded gratins and more. Made with organic fermented and ripened lupin, it delivers that rich, savoury flavour and satisfying melt we’ve all been waiting for. Plus, it’s gluten-free and crafted with New Roots’ signature artisan approach.
We couldn’t resist putting it to the test with a loaded homemade pizza 🍕Using ready-made pizza dough, we added tomato sauce, artichokes, sun-dried tomatoes and capers — then finished with a generous layer of Le Gratiné. Into the oven it went… and out came a perfectly melted, golden, cheesy masterpiece. It honestly is so delicious! 💯
You can find Le Gratiné in larger Coop stores and online at MrVegan.ch — just in time to upgrade your next pizza night.
Are you excited to try Switzerland’s newest vegan cheese? 😍
⭐️GIVEAWAY⭐️
To celebrate the launch we’re giving away a gift pack of Le Gratiné to 3x lucky winners!
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⭐️ TO ENTER ⭐️
1. Like this post
2. Follow @vegansofzuri@new__roots
3. Share the joy by tagging a friend in the comments below *you can enter as many times as you like as long as you tag different friends
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(Optional) Double your chances to win! Share this post in your stories. Make sure to include links to @vegansofzuri@new__roots
The giveaway is now over. The winners are @happystar73@giovanni__marzano_90@flo141414
*Delivery of prize to an address in Switzerland
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#vegansofzuri #vegancheese
#newroots #dairyfree
#swissfood
We’ve teased you enough, and you’ve been very patient 🫠 But the day has come (well, tomorrow): you can now find our Le Gratiné, a melty, cheesy piece of heaven, in larger Coop shops and in selected online shop (👋🏻 @helloveganshop & @mrvegan.ch ). We can’t wait to know what you think (we think it’s delicious obviously, but we await confirmation). Don’t be shy, try it on pizza, tacos, gratin, lasagna, and sooo much more🪤
#vegancheese #veganzurich #swissvegan #swisscheese #shreddedcheese @samhill_creative
You know the “spot the anomaly” game? Striped tablecloth, colourful cereal, radio playing Dust in the Wind, crossword on the table: this whole scene looks like a vintage breakfast ad from the late 70s, back when every morning came with the promise of a “balanced breakfast” and absolutely no critical thinking about marketing and late-stage capitalism. But the yogurt comes as reminder that we’re not in the 70s anymore. Because unlike the original version of this nostalgic little breakfast fantasy (dare we say “delusion”), ours didn’t come from a cow. In this era today, we would argue that animals aren’t resources, objects or machines, and we should stay away from exploiting them. We would argue that through the same craft of fermentation, we can make a product equally as tasty and creamy, but much, much better for the animals and the planet. Nostalgia had a good run, but it has very little to say about the future, unlike us (as you can judge by the length of these captions). Happy Sunday everyone🍦
#veganyogurt #veganzurich #swissvegan #swissmade #veganbreakfast @samhill_creative
