Hi, I’m Sam, and this is me starting a new creative chapter.
Lately, I’ve found myself just haphazardly throwing things into the algorithm without much thought or care, and it’s not what I want the result of making photos to be. So, l’ve decided to approach my social media differently—by being more purposeful with my creativity. I want to tell stories, share my process, and connect with others in a more intentional way.
I’m trying something new, using Instagram as more of a blog linked to my @substack page. My first post is all about identity, creativity, and how I’m shifting my focus to what really matters: making things that feel fun and finding community along the way.
If this resonates, check out my first post on Substack through my story or link in my bio! I’d love to hear your thoughts and connect with you there.
📸 @mini_alz@tedayre
#photographylife #filmphotography #photographyblog
After seeing @jakebaggaley.photographer stunning campaign images from our shoot in Japan for @rab.equipment last year, I wanted to share my own small contribution to the project.
Jake brought me on board to shoot a series of analog photos—aimed at capturing more of the lifestyle and travel moments, as a contrast to the core campaign work. Here’s a selection of some of my favourites from the trip. I ended up shooting around 15 rolls of film, so there’s definitely more to come from this incredible adventure.
Huge thanks to Jake, @mattgreen_sfm , @yusuke_tannaka , and @aochan1025 for being such a great team to work with—and to Rab for believing in the vision behind this shoot.
#trailrunning #mountainphotography #running #fastpacking #japanesealps #japan #rab
Trail running isn’t polished. It’s messy, unpredictable, and full of fleeting, emotional moments.
This year, I’m challenging myself to bring my analog cameras more regularly into the fast-paced world of trail running. Shooting on film might seem like a strange choice for a sport that moves this quickly— there’s no autofocus, no continuous shooting, and no instant feedback. Every shot demands a certain level of precision: nailing focus, timing, and exposure all at once, with no safety net.
It’s a challenge, and honestly, it’s one I’ve avoided a lot in the past. But there’s something about the process of shooting on film that feels right for capturing the unpredictable, messy, and emotional moments that define trail running. It’s about letting the atmosphere and emotion take centre stage.
So, here’s my resolution: I’ll be finding more opportunities to shoot trail running on film, whether at events, test shoots, or as an extra layer alongside digital work. It’s not about chasing perfection; it’s about experimenting, learning, and focusing on the stories that make the sport what it is.
To kick things off, here’s a selection of trail running shots I’ve taken on film over the past couple of years. They’re far from perfect—and for me, that’s the whole point.
Read more about why I want to shoot more on film in my latest #substack post
#TrailRunningOnFilm #FilmPhotography #Analog #TrailRunningStories #trailrunning
My social media swings erratically from analog and adventure photography nonsense to social justice rants, so this post is a real treat. Not only did I take these photos on two different old film cameras, but over on my Substack you can also read about how drastically my views on policing have changed, and why I think yours should too.
“It is our responsibility to look after each other because no one else is going to do it for us. And part of that responsibility is divesting from the systems that govern through violence. If we continue to legitimise policing or call on it for our own comfort, then we remain tied to the violence it produces.”
You’ll find the link in my bio, which will take you to my Substack page. I really hope you give it a read.
Back when we thought winter was already over in January. An unreal day up on our local mountain pyramid.
I shared a bunch of photos on Harman Phoenix 200 (35mm) in my past post, and these are a few I revisited on the medium format version of the same film stock. Super glad they turned out the way they did—and that they do a day like this some justice.
“The fact that I don’t find all this stuff easy is a gift. It’s good to have things in your life that are difficult. Things where you have to keep failing, keep learning, keep fucking up. That’s what turns something from a hobby into a craft, into a passion.”
I posted my analog photography newsletter recently over on Substack. If you like that kinda thing, go check it out.
From the first ski tour of the 25/26 season - I wrote a completely unrelated Substack post that I think you should go and check out thats about routine, creativity and why I have not really felt like posting much on here recently.
Enjoy!
A highlight reel, almost…
Head to my Substack to see where my heads at on this one.
Happy New Year everyone 🤍
#analogphotography #filmphotography #kodakcolorplus200 #kodakfilm #filmisnotdead
One of the rare moments where social media actually feels worth it.
I’m not sure whether it was through LinkedIn or Substack, but somehow Alex Roddie came across a series of analogue photographs I’d made at running events over the past few years. I was genuinely blown away when he asked me to pitch an idea to Like the Wind magazine, where he’s an editor.
Like the Wind is a publication I deeply respect — it values art, authenticity, and human connection. It’s also a magazine I never imagined I’d one day contribute to.
It took a few months (and a few chance connections) for the right concept to come together. I didn’t want the work to rely solely on the novelty of shooting trail running in the mountains on analogue film — I wanted the story and the images to stand on their own. You’ll have to pick up a copy of the magazine to see whether they do.
This is the second magazine article I’ve written and supplied analogue photography for this year, and it’s been one of the most rewarding creative processes I’ve experienced. I’d love to do more of this kind of work in 2026.
I’m incredibly grateful to Alex for believing in my photography and writing — it genuinely means a great deal. Here a a bunch of photos (some from the article and some bonuses) from a great day out in the mountains.
#analogphoto #filmphotography #analogphotography #filmisnotdead #trailruning #mountainrun
More proof that the tiny little Rollie 35 can keep up with the big boys. More from my latest Substack
#analogicphotography #filmphotography #analogcamera #rollie #rollie35 #kodak #kodakcolorplus200 #filmisnotdead
I got excited about a new camera I acquired recently and wrote a Substack post about it. Here are a few images from that post. I really love how they look and you wouldn’t believe how tiny the camera is that made them!
#filmphotography #kodakcolorplus200 #kodakfilm #analogphotography #filmisnotdead
