Back in LA reflecting on the past week. We took it upon ourselves to set up shop and hustle out of an Airbnb after not getting picked up by a multi brand showroom and to be honest this is what it’s all about. We touch road and get shit done. This isn’t something I take lightly. I have experimenting in this industry for 15+ years. From printing tees and selling via Tumblr/paypal to working for other brands packing orders and shipping out, to personal assisting bigger designers. I have seen the ins and outs and the ups and downs of this industry so I look at all of this as part of the game.
We decided to take a stab at doing our own brand and it’s crazy to think that 7 years later we are finally feeling a little traction. But it’s traction that we created on our own. No major co-sign, no celeb backing or significant others in higher social surroundings throwing opportunities our way, no major collabs. Just a couple of guys who move with grace. We take our losses to the chin, and keep the show moving.
I appreciate everyone who has reached out and shown love or helped spread the word. This isn’t easy.
I’m proud of us. No one sees the sacrifices or the times D and I argue and go back and forth disagreeing on certain things, but we always come together and somehow figure shit out. Our wins mean the world to us because we got the win ourselves. We have built this community and this brand slowly over the years and we are only going to get bigger and better.
Thank you to the companies who are going out on a limb to give us a platform to showcase what we are passionate about. We will do everything our power to pull up and touch base with you all because this is deeper than surface level relationships to us. You believe in us and we want to make sure you’re equipped to tell our story when we aren’t in the room.
The world is going to keep moving forward so I won’t dwell on what didn’t happen. In my mind we are already THAT BRAND and some Underground Kings. The rest of you just need to catch up.
Now the real work starts. See you soon.
-N @villedesvrgn
