Thank you to our clients and partners for joining us throughout the week. From the #NBCUUpfront2026 and Bravo Live Stage at Radio City, to our NBC Sports Dinner and Telemundo Celebration, these moments gave us the opportunity to share what’s ahead as we look toward NBC’s 100th Anniversary.
Read more about NBCUniversal’s 2026 Upfront highlights at the link in our bio.
A century of must see moments, delivered at scale. Explore highlights, content announcements, and key takeaways from the #NBCUUpfront2026, where premium storytelling, live moments, and innovation come together. Read the full Upfront Takeaways at the link in our bio.
🗽 Above the city. At the center of it all.
At the iconic Rainbow Room at 30 Rock, we hosted our @Telemundo Upfront Celebration, bringing partners together for an immersive night to connect, elevate and celebrate Latinos.
From interactive moments to what’s next, this is how we build fandom and move culture forward. Be part of it.
Relive the night. #NBCUUpfronts2026
Sunday Night is Game Night!
From football to basketball to baseball, @nbcuniversal has turned Sunday into consistent, must see, appointment viewing. Sunday delivers scale, attention, and engagement unlike any other night of the week.
For advertisers, it means showing up when audiences are fully bought in. For fans, it’s why Sunday night feels different.
Swipe for more on the power of Sunday Sports.
Ahead of NBCUniversal’s 2026 Upfront, Mark Marshall (Chairman, Global Advertising and Client Partnerships) and Pearlena Igbokwe (Chairman, Television Studios, NBC Entertainment & Peacock Scripted) reflected on NBC’s 100th anniversary, what defines can’t-miss content, and what partners can expect from NBCUniversal in the year ahead.
Join NBCUniversal for an exclusive Upfront Bravo Live Stage on Instagram Live, where your favorite Bravolebrities will take the spotlight ahead of the NBCUniversal Upfront presentation. Make sure to tune in tomorrow at 9:30 AM ET so you don’t miss a must see moment.
Ahead of NBCUniversal’s annual Upfront presentation on Monday at Radio City, here's a look back at where it all began:
On July 1, 1941, NBC’s WNBT (now WNBC) aired the very first TV commercial. A 60-second spot with a ticking test pattern and a simple message: “Bulova Watch Time.” Cost: $9.
From a single screen to today’s data-driven, multi-platform ecosystem, advertising has transformed, but the mission remains the same: connect brands to people in meaningful ways, at scale across every screen.
NBCUniversal continues to work alongside our advertising partners from the launch of Peacock to the first ever cross-platform agentic media.
NBCUniversal’s Upfront Presentation is only one week away! Join us as we celebrate a century of must-see, cultural moments while looking ahead to the next era of entertainment, news, sports, and innovations.
Follow along for key announcements, behind-the-scenes moments and a closer look at what makes the #NBCUUpfront2026 a must-see moment of the season.
