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Elana Wasson

@mynameiselana

Creative in Marketing Here for doodles!
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The @me_and__b x Elana collab JUST launched! Four t-shirts form part of The Outsiders' Club collection, and ... watch me never recover from this excitement!If you've ever felt like a bit of an outsider (too shy, too bold, too anything of anything), this range is your reminder to go outside and celebrate all that you are. The Abstract Muse Tee The hugest thank you to the wonderful team at @me_and__b, who spotted my 'manifestation doodles' and made this dream come true.
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The @me_and__b x Elana collab JUST launched! Four t-shirts form part of The Outsiders' Club collection, and ... watch me never recover from this excitement! If you've ever felt like a bit of an outsider (too shy, too bold, too anything of anything), this range is your reminder to go outside and celebrate all that you are. 👕The Abstract Muse Tee 🩷 The hugest thank you to the wonderful team at @me_and__b , who spotted my 'manifestation doodles' and made this dream come true.
132 33
6 months ago
My FIRST EVER branded collab product is here! If you’ve been following my work for a while, you might remember The Colourful Series: joyful fashion doodles where I manifested a colourful doodle collab with a fashion brand. Well… the universe listened, and @thejoinerysa made it real!Introducing our limited edition The Joinery x Elana tote bag: a juicy cherry red carry-all featuring my handwritten quote! It’s a little love letter to the planet, to wonder, and to the wild courage it takes to dream out loud.Available this year at @decorexafrica. @tammytinker
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✨ My FIRST EVER branded collab product is here! ✨ If you’ve been following my work for a while, you might remember The Colourful Series: joyful fashion doodles where I manifested a colourful doodle collab with a fashion brand. Well… the universe listened, and @thejoinerysa made it real! Introducing our limited edition The Joinery x Elana tote bag: a juicy cherry red 🍒carry-all featuring my handwritten quote! It’s a little love letter to the planet, to wonder, and to the wild courage it takes to dream out loud. Available this year at @decorexafrica . 📸 @tammytinker
91 16
11 months ago
Pinch me, I'm dreaming!?Thank you team @houseandleisure @thelookbook for helping me share the magic that is taking up space. Beyond grateful!The new House and Leisure (vol. 8) launched at @investeccapetownartfair this weekend, but is available at @exclusivebooks afterwards.
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Pinch me, I'm dreaming!? Thank you team @houseandleisure @thelookbook for helping me share the magic that is taking up space. Beyond grateful! The new House and Leisure (vol. 8) launched at @investeccapetownartfair this weekend, but is available at @exclusivebooks afterwards. 🙌
140 18
3 years ago
A few months ago I doodled @woolworths_sa shoppers, imagining them as luxury goods instead. Imagine my surprise seeing these launched yesterday , only to realize, seconds later, it's an April's Fools. Here's to the fools who dream! One day!
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A few months ago I doodled @woolworths_sa shoppers, imagining them as luxury goods instead. Imagine my surprise seeing these launched yesterday 🥳, only to realize, seconds later, it's an April's Fools. 🫠 Here's to the fools who dream! One day!
147 4
1 month ago
Some very real BTS moments, to make sure I stay grounded while floating on a cloud after my New Balance collab Pic 1-2: Practicing 100+ running-inspired poses a day before the event.Pic 3: The evening before I decided we needed proper COAs. These were designed and printed and approved on the day of the event. Pic 4: Three minutes before my Uber collected me for the event. I wanted to make sure I don't look stressed Pic 5: Two minutes before, checking my 5-month bump in a @me_and__b mom jean. Five start jeans! Five star angle! ⭐️⭐️⭐️⭐️⭐️Pic 6: A halftime bathroom selfie, making sure I'm still alive. By this time I felt more relaxed, and couldn't wait to go home to Paul to share in the joy of doing (in his words) "what you've always said you've wanted to do".
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Some very real BTS moments, to make sure I stay grounded while floating on a cloud after my New Balance collab 😂 Pic 1-2: Practicing 100+ running-inspired poses a day before the event. Pic 3: The evening before I decided we needed proper COAs. These were designed and printed and approved on the day of the event. 💦 Pic 4: Three minutes before my Uber collected me for the event. I wanted to make sure I don't look stressed 🫣 Pic 5: Two minutes before, checking my 5-month bump in a @me_and__b mom jean. Five start jeans! Five star angle! ⭐️⭐️⭐️⭐️⭐️ Pic 6: A halftime bathroom selfie, making sure I'm still alive. By this time I felt more relaxed, and couldn't wait to go home to Paul to share in the joy of doing (in his words) "what you've always said you've wanted to do". 🤯🎉
79 7
1 month ago
A collab with @newbalance, doodling live! Whaaaat?!??As an introvert and not-really-a-runner, this has got to be the wildest adventure of 2026: chatting to 50 influencers about their unique running styles while creating as many unique doodles on the spot, next to the DJ booth and, really, only cool people. I wasn't ready ... still not ready While I recover from the excitment of last night, here are a few pics and our daily reminder to never say never. Run the risk! There really is space for all of us.Thank you team @newbalance South Africa and IMA for including me in the Ellipse launch celebrations. Forever grateful!
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A collab with @newbalance , doodling live! Whaaaat?!?? As an introvert and not-really-a-runner, this has got to be the wildest adventure of 2026: chatting to 50 influencers about their unique running styles while creating as many unique doodles on the spot, next to the DJ booth and, really, only cool people. I wasn't ready ... still not ready 😂 While I recover from the excitment of last night, here are a few pics and our daily reminder to never say never. Run the risk! There really is space for all of us. Thank you team @newbalance South Africa and IMA for including me in the Ellipse launch celebrations. Forever grateful! 🙏🏻
130 15
1 month ago
There's something magical about seeing an everyday object like paper being transformed into a functional art piece, and spotting Inge @floretta_paper's paper vases was no different. Her work made such a lasting impact on me, a year ago I reached out practically begging for a collab. And it happenend! (Dankie Inge!)For your next tablescape or a lil fresh desk pick-me-up, we've got you. All our vases are locally designed and made, created with paper and dreams and lots of love.Available at floretta.co.zaPS. Finally found a good use for my treadmill.
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There's something magical about seeing an everyday object like paper being transformed into a functional art piece, and spotting Inge @floretta_paper 's paper vases was no different. Her work made such a lasting impact on me, a year ago I reached out practically begging 🥳😂 for a collab. And it happenend! (Dankie Inge!) For your next tablescape or a lil fresh desk pick-me-up, we've got you. All our vases are locally designed and made, created with paper and dreams and lots of love. Available at floretta.co.za PS. Finally found a good use for my treadmill. 🫣🫠
26 6
1 month ago
We’re celebrating Easter with something joyful.⁠⁠For this special Floretta artist edition, Cape Town illustrator @mynameiselana has wrapped our paper vase in her playful doodle world - a celebration of flowers, harvest and community.⁠⁠In the Southern Hemisphere, Easter arrives alongside the abundance of autumn. Gardens are full, markets overflow, and tables fill with colour.⁠Elana’s drawings capture exactly that spirit.⁠⁠A vase that holds flowers.⁠A small artwork for the table.⁠Autumn 2026 edition⁠⁠Available to order now.⁠⁠
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We’re celebrating Easter with something joyful.⁠ ⁠ For this special Floretta artist edition, Cape Town illustrator @mynameiselana has wrapped our paper vase in her playful doodle world - a celebration of flowers, harvest and community.⁠ ⁠ In the Southern Hemisphere, Easter arrives alongside the abundance of autumn. Gardens are full, markets overflow, and tables fill with colour.⁠ Elana’s drawings capture exactly that spirit.⁠ ⁠ A vase that holds flowers.⁠ A small artwork for the table.⁠ Autumn 2026 edition⁠ ⁠ Available to order now.⁠ ⁠
120 6
1 month ago
Painting life-size is scary, and the what-if-it-doesn't-look-great stays wet in your mind looong after the paint dries... which is exactly why I said YES , and then IMMEDIATELY got creative bestie @c_katzke on board to paint doodles for the new bakery and cheese shop at @anuravineyards.Special thanks to the the amazing team at Anura (@kara_bouma and @lulupastrychef). Dream clients! Dream project!
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Painting life-size is scary, and the what-if-it-doesn't-look-great stays wet in your mind looong after the paint dries... which is exactly why I said YES 😂🙃, and then IMMEDIATELY got creative bestie @c_katzke on board to paint doodles for the new bakery and cheese shop at @anuravineyards . Special thanks to the the amazing team at Anura (@kara_bouma and @lulupastrychef ). Dream clients! Dream project!
114 13
3 months ago
New merch with @thejoinerysa at the brand new @thecornerstoreonbree.(Well done team @thejoinerysa @nattiejane @kim_nadine_sierra @tammytinker @ex.hotel. From the bright yellow and striped walls, all the way to the beautiful cabinetry and the cosy @houseandleisure reading booth ... such a joyful hotspot!)
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New merch with @thejoinerysa at the brand new @thecornerstoreonbree . (Well done team @thejoinerysa @nattiejane @kim_nadine_sierra @tammytinker @ex.hotel . From the bright yellow and striped walls, all the way to the beautiful cabinetry and the cosy @houseandleisure reading booth ... such a joyful hotspot!)
46 1
3 months ago
My doggy doodle sharing a page with @karenwritesanddraws illustrations in the latest @dogandleisuresa.
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🐾 My doggy doodle sharing a page with @karenwritesanddraws illustrations in the latest @dogandleisuresa . 🐾
35 1
4 months ago
Doggy doodles for @dogandleisuresa in the latest @houseandleisure!
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🐾 Doggy doodles for @dogandleisuresa in the latest @houseandleisure ! 🐾
29 2
4 months ago
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