Yulian Mateo

Excited to share the second commercial of the 2025 Grayscale campaign, Bandwagon. This one was a real challenge. Two full days of shooting with over a hundred people between crew and talent, and on day two our crane broke down which meant we had no way to get our Arrimax 18ks in the air for one of the most critical scenes. Those are the moments where you either panic or pull it together, and this amazing team came through and got it done. The idea behind Bandwagon is simple, in crypto it can feel like everyone’s just jumping on without knowing where it’s headed. We wanted to flip that and show you that you don’t have to chase trends blindly. Grayscale is here to guide you, so if you’re going to jump, make the jump with us. Thank you again to this amazing team!! Director - Yulian Mateo  Executive Producer (client) @sereyyy Executive Producer (client) @mandrewdee Producer @whoisemileigh Director of Photography @tylermurgo   Brand Design Director @nstrrrange Creative Director @kylepters Scriptwriter @kevvander Production Company @theroots.tv Executive Producer @arielleonisacovitch Head of Production - Francisco “Pancho” Rojas Associate Producer @zsotzi Line Producer @psylver 1st. A.D. @barers 2nd A.D. @d_diezmtz Photographer @libertaromano Script Supervisor @mlevario06 Story Board Artist - Ruben Nava / Sputnik Studio Production Manager @maaaaaaauu Production Coordinator @danncc Location Manager @adrian_enriquez Production Designer @elvujo Art Director @jb.holow Costume Designer @loriloriee Make Up & Hair Artist @geoprieto Brand Wardrobe Consultant @valentinarodriguezqq   Steadycam Op @josematusl 1st A.C - Alan Kelvin Gaffer @luciogutierrez95 Sound - Israel Tapia CDMX Casting - @marcelo.maiola BTS @people.onset   Post House @mathematic.tv Post EP - Jason Bartnett Post Line Producer @jeremy.dumetre Editor @echevestejon Colorist @florian_martiny CG Supervisor - Manuel Quinto Compositing artist - Frederic Azais Compositing artist - Nicolas Bossu Compositing artist - Julien Jentgen Music Composer @yukkonmusic Sound Production @bmmnetwork Voiceover @spitzmax   Talent: @declens Talent: @andres.torrano Talent: @nottmalo

The first spot of the 2025 Grayscale Brand campaign is officially out: It’s Not Rocket Science. This one’s special. We took an audio-first approach in the edit, building the soundtrack to make sure you feel something from the moment it starts. This spot is centered on the idiom “it’s not rocket science”, illustrating that investing in crypto doesn’t have to feel like rocket science. The spot taps into that emotional entry point and then offers a clear message: Grayscale is here to help. It took a village and an unreal amount of care and creativity. I’m grateful to everyone mentioned below who helped bring this to life. Without all of you, this would not be possible. Thank you. Director - Yulian Mateo  Executive Producer (client) @sereyyy Executive Producer (client) @mandrewdee Producer @whoisemileigh Director of Photography @tylermurgo   Brand Design Director @nstrrrange Creative Director @kylepters Scriptwriter @kevvander Production Company @theroots.tv Executive Producer @arielleonisacovitch Head of Production - Francisco “Pancho” Rojas Associate Producer @zsotzi Line Producer @psylver 1st. A.D. @barers 2nd A.D. @d_diezmtz Photographer @libertaromano Script Supervisor @mlevario06 Story Board Artist - Ruben Nava / Sputnik Studio Production Manager @maaaaaaauu Production Coordinator @danncc Location Manager @adrian_enriquez Production Designer @elvujo Art Director @jb.holow Costume Designer @loriloriee Make Up & Hair Artist @geoprieto Brand Wardrobe Consultant @valentinarodriguezqq   Steadycam Op @josematusl 1st A.C - Alan Kelvin Gaffer @luciogutierrez95 Sound - Israel Tapia CDMX Casting - @marcelo.maiola BTS @people.onset   Post House @mathematic.tv Post EP - Jason Bartnett Post Line Producer @jeremy.dumetre Editor @echevestejon Colorist @florian_martiny CG Supervisor - Manuel Quinto Compositing artist - Frederic Azais Compositing artist - Nicolas Bossu Compositing artist - Julien Jentgen Music Composer @yukkonmusic Sound Production @bmmnetwork Voiceover @spitzmax   Dr. Evelyn Hart @christineprice.creative   Dr. Conrad Hale @thetombelding Dr. Nate Marlowe @deimonslagg

It feels surreal to even write this, but I’ve officially directed the largest production set of commercials in my career so far, and it feels like a doorway into something really special. Ever since I was a kid growing up with Dominican parents in the Bronx, I’ve been passionate about creating anything that holds attention and makes people feel something—first through music, understanding how sound and vibrations spark a psychological response, and then by bringing that same approach to film and storytelling. That passion drove me to collaborate so closely with the Grayscale team to reimagine financial-services marketing, an area that hasn’t seen real innovation in a long time, and make investing feel inviting and digestible. We spent four intense days in Mexico City, with sometimes over 200 crew, talent, and extras on set each day, wrangling horses (lol), permits, equipment, and logistics. It was truly a Herculean effort, I was just one small piece of this enormous puzzle, and I couldn’t have done it without every single person who showed up ready to create something impactful. As the work rolls out over the next few months, I’ll be tagging the incredible individuals who deserve all the credit for bringing this vision to life. This journey is just beginning, and I’m so excited for what’s to come. Huge shout-out again to the Grayscale team, thank you, truly, it’s been an amazing journey I couldn’t have asked for a better crew.

Fragile Out Now - Link In My Bio — Excited to announce that the third film in the award winning Awakened series is out now. This has been an incredible storytelling journey with @adamcrace . Also happy to introduce our lead supporting actress @kathrynastanley playing the role of the wife. I would appreciate the support and if you can repost this in your stories, please do! Thank you all!

Part 2 of Our Award Winning Short Film Series - Come Back - is out NOW! So much work has gone into this! Please let me know what you think, Link in Bio

My first short film “Awakened”. So far 4 awards and 6 nominations and counting! I directed and shot this last summer with @adamcrace as a part of a series of films to come later this year. Available in my bio link

Sustainability never performed so well. BMW X5 Plug In Hybrid. @bmw @bmwi Excited to share another major accomplishment. Thank you to @borchedimoski & @muhamedmante for allowing me to be apart of this amazing project. Voiceover: @adamcrace

@nike @nikenyc - Some say we are too different, that we can’t understand, that we don’t matter. But that’s not us, we are not alone, we are not one and done. We are what’s in front of us, on the court, on the field. What we see in our eyes, what we feel in our hearts. We...are...together. We...are...NIKE. I’ve always been a fan of Nike. As a kid growing up in the south Bronx, Nike was the only brand I saw on TV, billboards, or at the magazine stand that represented everyone. That representation showed me that I at least had a shot, not as an athlete wearing Jordan’s in a Nike ad, but as a storyteller with a camera. Now as a filmmaker, I want to show that same message- that we all can be seen, that we are not alone, and that we all have a story to be told. Together with a team of support, I went out this past summer and filmed this in hopes of getting Nike’s attention. Please help me in delivering a powerful message by tagging @nike & @nikenyc so many others get an opportunity to share their stories. — I want to personally thank everyone who showed up that day at 6AM and the entire production team! It would not have been possible without every single one of you. Apologies if I missed anyone. @soundlikegwill @nick.milone @adamcrace @nandi_marie @yva_n_a @krystannnxx @iamuptxwn @princelevan_28 @johanyannick @borchedimoski @muhamedmante @dharminp @joannatobiaz @aleximcgee @mich_ordway @vjp237 @javielplantpapi @natenoel95 @_avinueza @stevemuelz @davidduong03 @jhodg_3 @mikesean24 @raiza195 @iamuptxwn @janet_wanet @_slightwork.ea_ @julianemat3o @samakiii_ @birthrite_ent_llc @poetic_solo @lillyg1023 @rsfvisuals @dmil_p @acostaparkmusic

“Every Step is a Special Moment..”⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In Partnership with: @borchedimoski @digitalboxmk ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀