MURPH®

What was hinted at is now visible. This is not a rebrand. It’s a clarification. What started quietly now takes form. Not as noise, but as structure. Not as novelty, but as intention. This is MURPH, refined. Same core. Clearer expression. UNVEIL Our new identity.

2025 asked us to focus. On work that takes time. On ideas that need to be tested, reshaped, and pushed further. On trust built slowly, project by project. We collaborated across industries and formats. With clients who believed in the process, partners who challenged our thinking, and a team that kept everything moving forward. This year didn’t feel louder. It felt clearer. Here’s a snapshot of the year. Thanks to everyone who trusted us, worked with us, and helped us pushed things forward. More to come 🥂

At MURPH, services are not departments. They’re layers of the same operating system. Consulting We define positioning, direction and long-term opportunities. Brand strategy, business thinking and communication frameworks that clarify where a brand is going. Creative Visual Production We translate strategy into tangible experiences, including events, content and activations that connect brands with real audiences. Design Studio We build visual systems that ensure coherence across every touchpoint. Branding, identity, editorial and graphic design. Digital Agency We develop and activate campaigns from creative direction to paid media and omnichannel strategy. Tech We design and develop digital products, e-commerce ecosystems and UX/UI solutions, exploring AI, AR and VR when they create real value. We don’t separate strategy from execution. We connect consulting to culture, design to business, tech to narrative. This is the structure behind how we business and brands. Full services → murph.eu/services

A timeless celebration of @teresahelbig legacy hosted by @harpersbazaares and @iberia Spanish designer Teresa Helbig teamed up with Harper’s Bazaar Spain to mark three decades in fashion with an unforgettable celebration. Set within a private palace in the heart of Madrid, the evening brought together heritage, glamour and contemporary creativity. Murph led the creative production and direction, overseeing every detail from the live show management to the creation of an object of desire: a central table conceived as a jewel-like piece. Creative Direction @romaniglesias Executive Production @alejandroglh Art Direction @menezable Creative Producer @clau_garaizabal Creative Production @candel.campos @ireneblnco @kikekrahe @larasteban_ko Taller Product Design: GAPS PR Agency @rutbaworks @lasmarquesas Talent Dj @micawagner Live Show @mariablaya #BAZAARxHelbig30Iberia

ARE YOU A BEAUTY CREATOR? We’re building a network of UGC creators across Europe for an upcoming beauty project. Skincare, makeup, routines, real results. Content that makes product feel real. If this sounds like you, we want to see it. Freelance, paid collaborations. Send us a DM.

MASQMAI · Brand & Content Prep. Build. Refine. Repeat. For MASQMAI, we developed a brand system that works like a routine: each step designed to build consistency across product, messaging and content. From base to final layer, everything connects. A project in collaboration with @royalproductionco Explore all our services at murph.eu/services

CUBO is our atmosphere tool: a minimal piece that transforms spaces through radical simplicity. A volume that organizes scenes, builds rhythm, and guides the eye. Seat, pedestal, sculpture, or module. One gesture. Endless uses. CUBO by MURPH, now available for rent.

Glenn Martens comes to fashion through construction, not styling. Trained in interior architecture before graduating top of his class at the Royal Academy of Fine Arts in Antwerp, his work has always moved between structure and disruption. From Y/Project’s deconstructed irreverence to Diesel’s mass-scale revival, Martens has proven an uncommon range: experimental without losing clarity, commercial without losing intelligence. In 2025, his appointment at Maison Margiela confirms that duality. Few designers today operate with the same ease between global impact and couture precision. Read him not through trends, but through tension. Do you think he is the most complete CD of our generation? CREDITS Slide 1: Jean Paul Gaultier × Y/Project SS23 / Maison Margiela Artisal Collection 2025 - Look 38/ Diesel FW23 Slide 2: Maison Margiela Artisal Collection 2025 - Look 4 Slide 3: H&M Glenn Martens Collab 2025 Slide 4: Diesel 1DR Bag Slide 5: Diesel FW22 - Look 14 Slide 6: Maison Margiela Artisal Collection 2025 - Look 38 Slide 7: H&M Glenn Martens Collab 2025 Slide 8: Protography by Arnaud Lajeunie @arnaudlajeunie

HIRING - Our digital team continues to grow as we develop the most creative solutions possible for our brand ecosystem. We are hiring a Junior Fashion Content Creator & Account Strategist with skills in photo and video editing, researching digital trends, and a keen eye for elegant, minimalist design. Strong copywriting skills, proficiency with cameras and AI tools, and an interest in the fragrance and luxury fashion industries are highly valued. Start date: April. Send mail, CV and portfolio to: [email protected]

An evening above the city. For the presentation of the Double Serum Foundation by Clarins, in collaboration with ELLE, we led the creative production of the event at the iconic Faro de Moncloa. An experience designed to frame beauty from a new perspective. Creative Production @murph.eu Creative Direction @roman.delorenzo Executive Production @alejandroglh Art Direction @menezable Creative Producer @clau_garaizabal Production @candel.campos @ireneblnco Curation performance by @maraguilo_ Dancers @inside.lucia.mado Food & Beverage @antojoeventos PR Agency @rutbaworks Special thanks to @benedettaelle @inespe @mariasaldana___ @paulachico and many others. Photo vía @elle_spain

A gathering for @riverareposada We handled the full event production and creative development, shaping the concept, the narrative, the manifesto, the gifting, and the overall flow of the experience from start to finish. Creative Production @murph.eu Creative Direction @romaniglesias Executive Production @alejandroglh Art Direction @menezable Creative Producer @clau_garaizabal Creative production @candel.campos @ireneblnco Agency @carlaetstik PR Agency @ebraestudio Catering by @antojoeventos Set design and atrezzists @wodom.studio Talent @irenegarry Photo @landeribarretxe

The role of the Creative Director has moved beyond designing clothes. Today, it extends into images, narratives, distribution, and cultural circulation. What matters is not only what is created, but how it travels, where it appears, and the meanings it gathers along the way. In an accelerated, fragmented landscape, Creative Directors operate as cultural organizers — aligning aesthetics, symbols, and contexts into systems that can move across media and communities. At TÉRMINO, we look beyond collections and focus on the worlds built around them: the visual languages and structures that allow fashion to exist as culture. Authorship, not output. System, not surface. CREDITS: Slide 1: Valentino Garavani. Venice, 1980. Courtesy of Rizzoli Slide 2: Look 11 - Métiers d’Art 2026 Collection via Chanel Website Slide 3: Photography by Francois Prost Studio @francoisprost Slide 4: Photography by Richard Avedon for Gianni Versace print advertisement, fall/winter 1994–95 & Terry Richardson for Gucci Fall 2001 Campaign Slide 5: Paris Hilton wearing Louis Vuitton x Takashi Murakami circa 2002 via Pinterest & Phoebe Philo. Collection A Slide 6: Simon Porte Jacquemus shot with iPhone via his IG account @jacquemus Slide 7: Slide 8: Jonathan Anderson by David Sims @davidsimsofficial / Phoebe Philo by Tim Blanks @timblanks for Purple Magazine S/S 2013 issue 19 / Grace Wales Bonner by Malick Bodian @malickbodian / Glenn Martens Portrait by Oliver Hadlee Pearch @oliverhadleepearch Slide 9: Photography by Christie Reine @christiereine for @prsnamagazine Slide 10: Rei Kawakubo & Models. COMME des GARÇONS backstage, 1987.