Dubai is not just where we are based. It’s home 🇦🇪
It’s where I met my husband, where I had my children, and where @mrskeepaofficial was born.
Everything we’ve built, personally and professionally, is rooted in Dubai
This City gave us the security and the foundation to build with structure, clarity, and intention.; And we continue to build from it.
Growth today looks different; it’s about growing stronger, protecting what we’ve built, and continuing to expand from here.
We will keep creating, building, and expanding.
Thank you @sujstyle@financialtimesfashion@financialtimes
For Mariam Yehia, creation remains constant even in challenging moments. “Creating means resilience to me,” she tells MOJEH.
She reflects on how this mindset continues to guide her today, as she stays committed to her brand’s identity and approaches its ten-year milestone.
Read the full interview in MOJEH April 2026 Issue.
Editor In Chief: @mojeh_i
Editor: @kelly_baldwin87
Interview by: @gracieastwood
#MOJEH
Remember that friend you used to try so hard to impress at School? The one you gave all your attention to, just to be close to and they only chose you when convenient .
Same scenario, different scale !
Each fashion season offers a moment to showcase , this season we chose to speak 🎤 At Mrs. Keepa , Luxury has always started with craftsmanship and silhouette Mastery. But it doesn’t end there, it is also about expression, intention, and the values we choose to stand for.
This season , we designed with purpose and intention, and instead of presenting our new RTW collection, we chose to dedicate our platform to joining the @eanduae anti-cyberbullying movement during @dubaifashionweek
A personal decision for me, both as a mother and as a creative director; Because protecting your space and setting clear boundaries is not only an act of strength BUT it’s Today’s ULTIMATE luxury.
We developed a collection specifically for this cause, through positivity and empowerment. Highly crafted pieces as a medium carrying meaning as much as form.
Thanks @eanduae and @saachimena for trusting @mrskeepaofficial in bringing your anti Cyber-bullying movement to life through art and fashion; can’t wait for what’s to come ❤️
A full circle moment 🤍
Dubai Mall played a defining role in my career back in 2009. I was lucky to be part of the DM team before it opened, when it was still a vision.
Being part of building such a sophisticated long term vision from the very beginning and witnessing where it has reached today , reshaped how I see vision, growth, and brand building.
So to be standing here 17 years later, receiving the Fashion Designer Award from @dubaimallfestivaloffashion , is incredibly emotional.
