For the launch of DailyObjects Playground at JIO World Drive (@jioworlddrive ) , we drew inspiration from the mathematical poetry of MC Escher and the geometry of the Penrose triangle.
The building’s facade became our canvas for an optical illusion. We created a visual device that exists in the space between perception and reality which creates a moment of cognitive dissonance.
Our concept was Follow the Flow. We used this impossible geometry as a visual metaphor for continuity, movement, and the infinite. It was about inviting people into a space where the journey never truly ends, where your eye follows an endless path that should be impossible, yet is.
Concept design & Direction: @veduttam
3D Motion Design: @mrinalmanu
Sound Design: @dawkr_2
Daily Objects – LOOP Launch Film
Last December, we crafted a series of 3D CGI films for dailyobjects_official’s LOOP Powerbank.
For the main film, we leaned heavily into CMF-driven storytelling, letting the product’s materiality, finish, and inner grooves inspire the visual language. The subtle grooves of the product inspired multiple compositions, shaping a narrative that felt both tactile and intentional.
Team Daily Objects: @keshi_ritesh@juhilasaini
Concept: @squadron14 – Adityan Melekalam, @rohanparameshwar
Design & Direction: @veduttam
3D Artist: @mrinalmanu@_ranjeet__000
Sound Edit & Grading: @stewart_khiangte
Daily Objects POP film 3 of 4
We created a series of 3D CGI films for dailyobjects_official this is the third of four, all put together in 10 weeks.
For this particular film, we played with composition to highlight the CMF of the slimmest POP adapter in all it’s colours. We also used a CGI hand to set context of the size of the adapters. Timing and pacing the motion design was key to this film through subtle nuances.
Team Daily Objects: @keshi_ritesh@juhilasaini
Design & Direction: @veduttam
3D Artist: @mrinalmanu , @_ranjeet__000
Hand animation: @santu_anim
Sound Design: @menura.studio
Editing and colour grading: @stewart_khiangte
Daily Objects POP film 1 of 4
We created a series of 3D CGI films for @dailyobjects_official -this is the first of four, all put together in just 10 weeks.
These new POP Adapters are made to stand out, not hide away behind extension boards and cables. They add a splash of colour to any space, and this film brings that idea to life.
When I first saw the prototypes, I was honestly surprised by how good they looked in person. The colour options instantly took me back to my foundation days at NID, when I first learned about Piet Mondrian. That memory sparked the starting point for these concepts, and we built the films from there.
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Team Daily Objects: @keshi_ritesh@juhilasaini
Design & Direction: @veduttam
3D Artist: @mrinalmanu
Sound Design: @menura.studio
Editing and colour grading: @stewart_khiangte
