There she is. The most iconic church tower in the Netherlands, transformed into a symbol of creativity, diversity, and freedom of expression.
More than 2,000 submitted drawings unite Utrecht. In a time when hope and positivity can sometimes feel distant, we stand shoulder to shoulder and watch as the Dom Tower is brought to life with color. Together, we color the city!
A heartfelt thanks to everyone who contributed, to all our colleagues who made this possible, and to our collaboration with Centrum Management Utrecht and Ondernemersfonds Utrecht.
Wishing you brighter and brighter days ahead on behalf of Mr.Beam.
#mrbeam #utrecht #domtoren #immersiveexperience #digitalartinstallation #lightart #colorthecity @domtorenutrecht@discover.utrecht
For the DI-RECT shows in De Kuip 2025, Persona3D developed a series of immersive live visuals that combine real-time performance,
Using our LiveGen pipeline, we translated live performance data into dynamic visuals. This allows performers to seamlessly transition between live camera feeds and animated digital visuals on stage, creating a hybrid form of live entertainment.
The project demonstrates how emerging technologies can expand the creative possibilities of live performances and large-scale concerts.
This project has been nominated for the LEPA Awards β Visuals of the Year.
π¬ Watch the full video:
https://lnkd.in/e2hBGDsm
π Learn more about Persona3D:
Credits
Art: @jamelarmand
Art Director: Mo Assem (@mrbeam_studio )
Live Visuals & Technology: Persona3D
Solutions Architect: @jessesep
Edited by: @wilmn._
Audio by: @holger_schwedt
Real-time pipeline: LiveGen (Persona3D)
Canvas is het hypnotiserende videokunstwerk van 150m2 op de zesde verdieping in TivoliVredenburg. Twaalf kunstenaars beelden op geheel eigen wijze uit wat verzet voor hen betekent; van animatie en illustratie tot film en fotografie.
Kom je een kijkje nemen? Canvas is gratis te bezoeken in Park 6 op vrijdag- en zaterdagavond!
Met Persona3D werken we aan de toekomst van liveshows: geen vooraf opgenomen videoβs, maar echte realtime, immersieve en interactieve belevingen die je midden in de show trekken.
π₯ Primeur: tijdens DI-RECT in De Kuip morphte ons custom GenAI-video-effect live camerafeeds met het fysieke artwork van beeldend kunstenaar @jamelarmand . Hulde aan @mrbeam_studio voor de creatieve look & feel van de hele show.
Utrecht, you definitely 'Coloured' The City. 'Kleur de Stad' had a record breaking 2000+ drawings submitted. Made by beautiful people that turned the largest church tower of The Netherlands into a collective art piece. Thank you and happy new year! ππβ¨
@domtorenutrecht@discover.utrecht #utrecht #kleurdestad #domtoren #mrbeam #projectionmapping #lightart #videomapping
πΈ @_kakalee
