At #Cannes this year, Korea isn’t just back — it’s leading.
For the first time, a Korean filmmaker, Park Chan‑wook, is presiding over the festival jury, marking a shift from participation to global influence. Korean films are also front and centre across the lineup, from "Hope" competing for the Palme d’Or to titles featured in Midnight Screenings and Directors’ Fortnight. Leading Korean filmmakers including "Parasite" director Bong Joon-ho’s presence also underscores the continued global visibility of Korean cinema.
This moment on the Croisette reinforces a bigger story: Korea’s global creative success didn’t happen by accident, but through sustained policy choices that have enabled K‑content to scale globally and deliver real economic impact.
Find out more on how Korea did it, with key takeaways from MPA APAC President & MD Urmila Venugopalan’s conversation with @helloherald .
Held at Korea's National Assembly on April 21, the launch of the Economic Contribution of the Audiovisual Industry in South Korea marked a focused engagement with policymakers and other stakeholders in #Seoul. Beyond films and television series that continue to capture world attention, the audiovisual industry underpins a significant economic ecosystem — employing nearly 300,000 and generating USD17 billion. 🎞️
It was a week of meaningful engagement that highlighted the government’s commitment to the future of South Korea’s creative economy. Follow MPA APAC for more stories from across the region’s creative industries. ✨
At the Motion Picture Association, we’re proud to champion the next generation of global storytellers through the newly launched @tropfest Tropfest Runways program. A huge congratulations to @liannemackessy (Crescendo winning Tropfest 2026) and @benjamin_mathews (Project Hourglass winning Best Cinematography) being selected as our first candidates to visit LA for the film immersion week.
The future of Australian filmmaking is in very good hands. @margotrobbieofficial@sarah_snook@therackaracka@thebrunaverse
AI is no longer a future conversation for the creative industries, it is already reshaping how stories are developed, produced, distributed, and experienced.
We’re pleased to release “AI in the Creative Industry: Deepening the Value Chain”, a new white paper by Creative First and Koan Advisory Group examining how AI is transforming the media and entertainment ecosystem, the opportunities it unlocks, and the questions the industry must confront as this shift accelerates.
From creative workflows and production pipelines to rights, regulation, and the future of human creativity, the paper maps the evolving relationship between AI and the creative economy.
Read the full white paper here at the link in bio.
Huge congratulations to Felice Siah (@ecilef_s ), the recipient of the 2026 Motion Picture Association Book Prize in Media Law at @temasekpoly in Singapore! 🎓✨
Media Law is the foundation of a healthy creative economy, covering everything from intellectual property and copyright protection to ethics in digital broadcasting. At the MPA, we are proud to support the next generation of legal and media professionals who will help safeguard the future of storytelling. @team_cmm@tpbizschool
From Europe to Asia‑Pacific, screen tourism reflects the global reach of film and television and the value of cross‑border collaboration. When productions are supported by the right policies and partnerships, locations don’t just host shoots — they become part of the story audiences remember.
As productions continue to move across borders, the MPA supports frameworks that help connect creative ambition with long‑term economic and cultural impact for host destinations.
Swipe to discover more film and TV locations in Part 2 of our Postcard Series, or read the full list via The Hollywood Reporter.
On April 30 in Hyderabad, the Motion Picture Association (MPA), brought together leaders from film, music, publishing, and broadcasting to highlight the scale of India’s creative economy. Their message was clear: in the age of AI, strong copyright is essential to sustaining this growth.
For more information, visit the link in bio
On April 28th, the Motion Picture Association (MPA) organized and led a roundtable of creative industry leaders who urged policymakers to strengthen – not weaken – the protections that power creativity, drive investment, and sustain jobs. For more information, visit the link in bio.
We are pleased to welcome Andrew Fischer (Senior Director, ANZSA) and Ferhat Cakmak (Senior Internet Investigator, ACE) to the Association.
From navigating complex regulatory landscapes in Australia and New Zealand to leading international anti-piracy investigations, their combined 30 years of experience arrives at a pivotal time for the APAC screen industry.
We look forward to the important work they will contribute to our mission in the region.👏
On April 28, in Delhi, the Motion Picture Association (MPA) was delighted to join the Creative Economy Forum (CEF). Roundtable on Generative AI, Copyright and Intellectual Property: Safeguarding Creativity in the Digital Age, featuring special guest speaker Shri Sanjeev Sanyal, Member of the Economic Advisory Council (EAC) – PM. Participants shared a clear consensus on the central role of strong copyright in sustaining a vibrant, flourishing creative economy.
For more information, visit the link in bio.
#CEF #CreativeEconomyforum #CGVIawards
This week, the Motion Picture Association was pleased to meet with Ms Sabeeda Thaised, Minister of Culture, in Bangkok.
We had a constructive exchange on the strong prospects for Thailand’s film, television, and streaming industry, and on the continued appeal of Thailand as a destination for both local and international productions. With an impressive track record of hosting high‑quality screen projects, Thailand has built a world‑class production ecosystem.
We look forward to deepening our partnership with the Ministry of Culture in July, when we will co‑host the 2nd Thailand Success Stories Seminar. The seminar will explore how long‑term growth depends on developing talent, training the next generation of creatives, working with government on smart incentives, maintaining light‑touch regulation, and supporting policies that strengthen the creative digital economy, drive innovation, and boost tourism.
#ThailandSuccessStories
Big night out ✨🎬 MPA Asia Pacific was thrilled to be at the Australian premiere of Warner Bros.’ Mortal Kombat II on Monday—packed house, loud fans, and serious star power.
Great to see @karlurban , Aussie favourites @jessica_mcnamee , Josh Lawson and @anathunguyen (joining us at DANAFF this July), alongside producer E. Bennett Walsh and director Simon McQuoid.
This one’s shaping up for a big global opening… are you going? 🔥👊 @warnerbrosau@screenqueensland
#MortalKombatII
#ScreenQueensland
