Designing a show’s main title is always a rewarding journey, every detail can help capture its emotional core. At the center is the final title we landed on, letterforms scroll upward subtly echoing an odometer as the miles accumulate. A hint at mirroring the athlete’s growth through time. Light and dust shimmer softly, like light filtering through a car window in motion. The result is a resonant nod to the sentimental themes of the show.
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Given the unique nature of Miles That Matter having an interview space which constantly evolves as the interviewees are picked up as well as the locations they visit being an integral part of their story, we pitched the idea of a framing device designed for multi-shot sequences. This approach helped create a cohesive structure for introducing new environments and characters, unifying the atmospheric elements across the scene.
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In Miles That Matter, newspaper articles become part of the storytelling, split into two distinct visual styles.
For the present day, articles feel alive and integrated, headlines and images exist within the same space as the athletes, moving with them and blending into the modern world.
The past however, is treated as archival type newspapers. Articles appear as period-specific artifacts with aged textures and traditional layouts that reflect their time; standing apart like windows into history.
In belaying different visual languages, the film uses design to clearly signal the timeframe in which the story is unfolding.
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In the graphics package for Miles That Matter, every element was thoughtfully designed to reflect the show’s heartfelt themes. In the coming posts, we’ll be sharing a closer look at the creative thinking behind it.
With the documentary moving fluidly between past and present, select poignant moments of archival were intentionally paired with the opposing timeline within a single frame. For example, imagery of Trey as a professional athlete is layered over the high school gym where he once trained at, grounding his success in the very place where it all began. Together, these layered moments establish a visual language that supports the show's themes while maintaining an authentic textural element that can be seen and felt.
#documentary #sports #basketball
