The second one from the Hype digital film series.
This one was fully computer-generated, from crafting the background to seamlessly blending it with the product upfront. A fun and insightful experience working on this piece.
Agency: @redcommunicationarts
Production: @nfinite.productions@namwar.ayaz
CGI: @shalyarjaved
Kicked off @livinthehype journey by directing a series of digital ads for their launch campaign.
Thrilled to be part of the brand's beginning—check it out!