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MOI

@moi.soho

Japanese inspired, live-fire cooking. Downstairs: @listeningroom.bar
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Weeks posts
It’s never just food. Behind every plate at MOI is a journey through soil, season, craft and story.
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2 days ago
𝗡𝗼𝗴𝘂𝗰𝗵𝗶 𝗡𝗮𝗼𝗵𝗶𝗸𝗼 – “𝗧𝗵𝗲 𝗚𝗼𝗱 𝗼𝗳 𝗦𝗮𝗸𝗲 𝗕𝗿𝗲𝘄𝗶𝗻𝗴” | 𝟮𝟯.𝟬𝟲.𝟮𝟲 A rare and intimate evening celebrating the master who has spent over 75 years perfecting the ancient art of sake brewing. Noguchi Naohiko has shaped the entire landscape of modern sake: reviving the near-extinct Yamahai brewing method, pioneering the Ginjo boom of the 1980s, and winning the Gold Award at Japan’s Annual Sake Awards an extraordinary 27 times. We are honoured to welcome Iwai Takashi, Managing Director of the Noguchi Naohiko Sake Institute, joining us from Japan for a specially curated set menu dinner with sake pairing – £125 pp. Reserve your seat via the link in bio.
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3 days ago
Uchi Martini Japanese gin, champagne cordial, white koji sake, hinoki-yomogi bitters.
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7 days ago
Peak-season Devon crab from our brilliant supplier @hendersonseafood . Served with shellfish rice cooked in a wood-fired oven, topped with trout roe and ginger.
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9 days ago
‘Omakase’ means ‘I leave it up to you’, and Chef Lubo @chef_lubo takes each of his guests on a personal dining experience, guiding them through a seasonal menu shaped by the finest British ingredients and quiet attention to detail. £95 pp · Thursdays only · Link in bio to reserve
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11 days ago
Omotenashi. The Japanese philosophy of anticipating needs before they are spoken. Whether expressed through the ritual of omakase dining or the smallest act of attentiveness, it ensures every guest leaves feeling genuinely looked after.
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13 days ago
Spring is in full swing. We let the season lead, sourcing only what’s at its peak, and building everything around that. This is cooking at its most honest.
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17 days ago
May 2026 new MICHELIN Guide inclusion. Thank you @michelinguide , we are honoured.
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19 days ago
Celebrating the new season with Wye Valley Asparagus. Grilled till tender and served with Miso Hollandaise and Black Garlic.
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23 days ago
Two chefs. One night at MOI. An eight-course menu built around British produce and Japanese technique, brought together by @leocarreiraa and @nicktannettchef . Thank you to everyone who joined us for our 4-hands dinner last Tuesday. A night driven by curiosity, where every plate has something new to say.
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26 days ago
Our signature kakigori, changing with the season. This one with preserved citrus and yoghurt – bright, sharp, and just right.
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1 month ago
Private dining at MOI. The Yutori Room seats up to 24 – a space to gather, celebrate, or simply sit down properly together. Semi-private, with just enough of the restaurant around you. More details via link in bio.
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1 month ago