Mimi Kalinda

@storytellingandleadership ❤️ Deeply enjoyed speaking at #Engage25 about my book, Echoes of Influence: Storytelling as a Leadership Strategy. The audience was made up of the continent's top CFOs and financial experts who understand that even when you deal with numbers, your narrative must remain accessible and human centric.

Hi family! With the advent of technology, I have found that what really makes a difference in our leadership trajectory is not primarily our technical abilities but our soft skills. The ability to communicate effectively, to connect with others and to build trust and credibility. I am so excited to launch my latest book today, “Echoes of Influence: Harnessing the Power of Storytelling as a Leadership Strategy”. I share many of the tips and tools I have learned in 27 years working with leaders globally and I hope you will get inspired to take your communication skills (and businesses) to the next level as a result. Preorders are live: / (link in bio!) Thanks for your support and can’t wait to continue the conversation! ❤️ 📕 #book #reading #leadership #storytelling #preorder #launch #inspire #lead #serve #leaders #entrepreneurs #echoesofinfluence #booksofinstagram

@mimikalinda CEO & Co-Founder: Africa Communications Media Group (ACG) | Chief Narrative Shaper: S&L | Founder: WiredUp Africa | LinkedIn Influencer | Adjunct Professor: IE University, Madrid Mimi Kalinda’s story is a remarkable journey of passion, purpose, and a relentless drive to reshape Africa's narrative on the global stage. As the co-founder and Group CEO of Africa Communications Media Group (ACG), Mimi has spent over a decade transforming how Africa tells its stories. ACG, Africa’s first Pan-African, African-owned communications firm, is a powerhouse under her leadership. From crafting innovative media strategies to navigating the complexities of crisis management and stakeholder engagement, Mimi has made ACG a trailblazer in amplifying African voices across industries. With 26 years of experience in communications, reputation management, and business development, Mimi is no stranger to turning bold ideas into impactful actions. She thrives on creativity and resilience, building dynamic teams and creating solutions that resonate with Africa's unique cultural fabric. But Mimi’s story isn’t just about creating narratives—it’s about shaping reality. Her work ensures that African brands, businesses, and changemakers are seen, heard, and celebrated globally... continue reading this @ www.hbsblog.ca (profile link) . . . . . . #professor #southafrican #ceo #cofounder

I’m excited to be speaking at the 2026 International Social and Behavior Change Communication Summit @sbccsummit in Panama City, Panama! I’ll be presenting on “When the Data Doesn’t Move People but Stories Do” and “The Story Behind the Message: Reclaiming Africa’s Narrative in Behavior Change”. I look forward to connecting with colleagues and partners from around the world, to discuss how to strengthen strategies, collaborations and best practices for impactful behavior change communications. Join me — registration is now open. Link in @sbccsummit bio.

The more you learn, the more there is to learn. So many tweetable, challenging and aha moments but Prof Sarasvathy’s autocracy-consensus framework hit me the hardest: if you come to work and have to make a single decision, you have failed as a leader. 😭😭😩😩🤏🏾❤️ thank you @presidentialprecinct and the @dardenmba @uva 🔥

Narrative is the primary technology of human connection. #story #behaviorchange #storytelling #leadership

“What problem are you solving?…so that, if I can’t help, I can make sure to bring up your name when I come across anyone looking for your solution.” Really loved that framing @elizabethtikoyan_ 🙌🏾 @semafor @storytellingandleadership

Consistency over perfection every time. That’s @storytellingandleadership in practice.

Should you build your personal brand or your business brand? The answer depends on where you are in the journey. In the early stages, your story is the brand. People don’t buy into companies they don’t know. They buy into people they trust. They’re looking for the common denominator between your story and theirs. So don’t hide behind your business. Let people see the person behind the logo! That’s @storytellingandleadership in practice. #StorytellingAndLeadership #Entrepreneurship #Leadership #PersonalBrand

Don’t be a thought leader, be a thought partner. Instead of asking “What do I want to say?” Try asking: “What does this conversation need—and how can I elevate it?” That’s @storytellingandleadership in practice.

“When you get too comfortable at doing something, it’s time to self-disrupt. It’s always better to self-disrupt than to wait to be disrupted by circumstances when the time for something new has come”. @refiloer This is my year of self-disruption. 🙏🏾

Never, ever 🙏🏾