I’ve always felt my two passions have a lot in common.
Both live outside the mainstream. Often misunderstood, easy to overlook if you don’t spend time with them. But the more attention you give, the more they give back.
They reward knowledge and attention… but they don’t require it. You can spend a lifetime studying them, or simply enjoy the moment they create. There is no wrong way to enjoy them.
The people who dedicate their lives to them practice longer, study deeper, care more, and often earn less than those in the broader more mainstream categories of the same fields.
And perhaps most importantly — both are supported by communities just as passionate, generous, and loyal as the people creating.
Another moment from Cigars in Rhythm at Diebel’s in Kansas City, featuring the Clarence Smith Trio — Will Matthews (Grammy-winning guitarist for the Count Basie Orchestra) and organist Eric Kaplan.
Song: Billie’s Bounce/Charlie Parker 1945.
Michael Herklots describes Ferio Tego as a brand built on three essential pillars. First, it’s a true family business, run by just two people, and part of the long tradition of family-owned companies that form the backbone of the premium cigar world.
Second, the blends are created to stand on their own, not as imitations of cigars from other makers, but as original expressions meant to be experienced with an open mind and palate, much like discovering a new artist or restaurant.
Third, Ferio Tego is produced across the three major cigar-making countries, giving the portfolio remarkable diversity. From mellow and smooth to medium and creamy to full-bodied and spicy, the range is designed to offer something distinctive for every taste and every moment.
Clip from @theofficialcigardotcom
It is always a pleasure to sit down with the Boveda crew at the annual PCA Trade Show to talk all things Ferio Tego.
In this clip, we discuss the recent recognition of Ferio Tego Timeless Supreme as the No. 10 Cigar of the Year by Cigar Aficionado, and what that recognition says about our work.
Ten years ago, Timeless Supreme was recognized on this list. A decade later, it has returned with a higher score and a higher ranking.
That is meaningful confirmation that preserving and maintaining the experience of our core blends is working, and that doing the work the right way, year after year, still matters.
Nobody goes to a concert to see 90 minutes of new material. We go to see the bands we love play the songs we know and hoped they would play.
I think of great brands like great bands. They earn loyalty by consistently delivering the things we love, over and over again, and once in a while surprising us with something new.
Creatively, I am always working on “new material”, but not to necessarily replace what is already out there and meaningful, rather to enhance it. Something that makes the “show” better.
If you’re enjoying what we’re doing, share it. We’re just getting started. FERIO TEGO! 💪
Clip from @bovedainc@boveda_drew talking all things @feriotego
ANALOG FOREVER.
When you want to listen to your favorite song, you can hit play and hear exactly what you want whenever you want. But for us, our industry is analog. We can’t be digitized. Each handmade premium cigar is like a private live concert just for you.
Clip from @bovedainc@boveda_drew talking all things @feriotego
We are living in REEL world. That’s why it’s more important than ever to create “stories” that are lovable, memorable and repeatable!
Our blends tell stories!
We are not new, but we are still young… so we are committed to adding new stories when they help amplify and reinforce the stories we’re already telling.
Clip from 2026 @pca1933 with @bovedainc and @boveda_drew .
