Nobody goes to a concert to see 90 minutes of new material. We go to see the bands we love play the songs we know and hoped they would play.
I think of great brands like great bands. They earn loyalty by consistently delivering the things we love, over and over again, and once in a while surprising us with something new.
Creatively, I am always working on “new material”, but not to necessarily replace what is already out there and meaningful, rather to enhance it. Something that makes the “show” better.
If you’re enjoying what we’re doing, share it. We’re just getting started. FERIO TEGO! 💪
Clip from @bovedainc@boveda_drew talking all things @feriotego
ANALOG FOREVER.
When you want to listen to your favorite song, you can hit play and hear exactly what you want whenever you want. But for us, our industry is analog. We can’t be digitized. Each handmade premium cigar is like a private live concert just for you.
Clip from @bovedainc@boveda_drew talking all things @feriotego
We are living in REEL world. That’s why it’s more important than ever to create “stories” that are lovable, memorable and repeatable!
Our blends tell stories!
We are not new, but we are still young… so we are committed to adding new stories when they help amplify and reinforce the stories we’re already telling.
Clip from 2026 @pca1933 with @bovedainc and @boveda_drew .
It is always a pleasure to sit down with the Boveda crew at the annual PCA Trade Show to talk all things Ferio Tego.
In this clip, we discuss the recent recognition of Ferio Tego Timeless Supreme as the No. 10 Cigar of the Year by Cigar Aficionado, and what that recognition says about our work.
Ten years ago, Timeless Supreme was recognized on this list. A decade later, it has returned with a higher score and a higher ranking.
That is meaningful confirmation that preserving and maintaining the experience of our core blends is working, and that doing the work the right way, year after year, still matters.
I think of each blend as a story: with a strong start, an engaging middle and a logical ending. Great stories have plots that hold one’s attention and compel them to want to continue. Ferio Tego has many stories to tell!
Video by @bovedainc
Interview with @boveda_drew
At @pca1933
Great conversations. Fresh connections. Grow Up Vancouver was amazing, and the Vivi team had an incredible time.
Huge thank you to everyone who stopped by to talk curing, storing, and all things Vivi Fresh and Vivi Cure. We’re thankful for events like this, and we love being part of this community.
Until next time, Vancouver—Keep IT Fresh!
#Vivi #GrowUpVancouver #Homegrower #tradeshow
A perfect cure. Zero guesswork. 🌿 Drew sat down with @cannaconnect_mn for a conversation about the frustrations facing homegrowers.
The cure can make or break your harvest. That’s why Vivi Cure was created: to take the uncertainty out of curing and deliver a smooth, ready-to-enjoy result in just 10 days.
The response? Way bigger than expected. Our first run sold out fast!
#Vivi #ViviCure #Homegrow #Boveda #PostHarvest
🔊Who’s smoking what at Boveda this week? 🔦Spotlight on @boveda_drew TOP 3 CIGARS.
What’s your go-to cigar?👇🏾 #CigarAficionado #CigarOfTheDay #CigarCulture #Boveda #LoveYourCigars
Thanks, MJBiz! Big shoutout to everyone who stopped by, joined the giveaway, and connected with our team.
Vivi is just getting started setting a higher standard of excellence for businesses, and redefining what it means to “store fresh”. Stay tuned, because we’re just getting started,
See you next year!
#Boveda #MJBizCon #HumidityControl #TeamVivi
