M-POWER is how @meccabeauty uses its business and brand to champion gender equality.
With 94% of our team being women, and one in three visiting MECCA stores each year, it’s our mission to embolden through beauty, by helping people to look, feel and most importantly be their best.
Through a $25 million commitment over five years, MECCA M-POWER supports a collective of 20+ social changemakers, all working to accelerate progress towards a more equal world.
Watch now to learn more about MECCA M-POWER and the powerful ways we're creating a world where everyone shines. Then head to the link in our bio to explore our beautiful moments of impact from the past year #2024 #mpoweredmoments
“Only 1% of written history is about women. There’s a whole lot of stories still to be told.” – Jo Horgan, MECCA co-CEO and founder ✨
From the very beginning, MECCA has been about more than products. We believe in beauty as a form of self-expression; a forever-evolving cultural framework reflecting mood, morale and the milestones that define us.
Today, we welcome a new chapter. The MECCA Archive is a growing collection of beauty culture, created together with our team, our customers and our community. Every ritual, every reflection and every memory helps write women back into history – through beauty.
Our dream? A future where every girl can look at the MECCA Archive and see herself in it. 💫 Help us write beauty’s next chapter. Share your story at mecca.com/archive #MECCAmoment
The MECCA Archive is now open. ✨ A growing collection of beauty’s defining cultural moments.
For generations, beauty has been the way women have told our stories, expressed who we are and claimed our place in the world. Yet while women make up half the population, our stories make up less than 1% of recorded history.
So, in 2025, we made a promise. To celebrate beauty as culture – to acknowledge it as memory, as meaning, as an inherent part of the story of womenkind. We’re capturing the moments that shaped us, in our own words.
Your reflections, rituals and memories belong on the MECCA Archive, too. Help us write beauty’s next chapter. Share your story at the link in our bio or visit mecca.com/archive #MECCAmoment
“To see women and girls in our district given the opportunity to turn their ideas into reality – especially through social entrepreneurship and building their own businesses – has been incredibly meaningful.
And for many of them, it also means they now have a choice to stay in their district and build a future there.
That is a privilege.
When we talk about women and girls, it’s really about opportunity. It’s about access. Access to education, to livelihoods, to possibility.”
When asked what M-POWER partner, Co-Impact’s support looks like on the ground in the communities they support, Ristika Putri Istanti of Lingkar Temu Kabupaten Lestari (LTLK) reflected on the importance of creating opportunities for women and girls through sustainable, community-led development.
LTLK is an organisation focused on environmentally responsible development and supporting sustainable futures across Indonesia.
Ristika Putri Istanti, LTLK
Photographed in Melbourne during Women Deliver 2026
“Often when we talk about bodily autonomy, we know that if women do not have control over their bodies, they do not have control over their lives.
And we thought: the health system needs to understand that.
Because where do we actually experience our rights? Our rights are not just things written in documents, passed in parliament, or spoken about in policy.
We realise our rights when we walk into clinics every day. When doctors and nurses treat us with respect. When we are given confidentiality. When we are trusted to make decisions about our own bodies.”
When asked what M-POWER partner, Co-Impact’s support looks like on the ground in the communities they support, Sivananthiran Thanenthiran of The Asian-Pacific Resource & Research Centre for Women (ARROW) shared this reflection on bodily autonomy, dignity and healthcare.
@arrow_women is a regional non-profit organisation advancing the rights of women, girls and young people across Asia and the Pacific, including sexual and reproductive health and rights and gender justice.
Sivananthiran Thanenthiran, ARROW
Photographed in Melbourne during Women Deliver 2026
“I have never seen a moment where investing in women and girls has not led to positive change – not only for women and girls, but for everyone.
Because that’s really what equality is about.
Investing in women and girls makes the world better for everyone.”
When asked what M-POWER partner, Co-Impact’s support looks like on the ground in the communities they support, Maria Leoni of GQUAL Campaign shared this reflection on the importance of gender parity in international representation.
GQUAL Campaign works to advance gender equality in international decision-making spaces and leadership.
Maria Leoni, GQUAL Campaign
Photographed in Melbourne during Women Deliver 2026
“The most transformational thing we saw was how much influence they had – not only on other mothers, through improving nutrition and care for their children, but most importantly, on the fathers.
In communities where fathers traditionally weren’t involved in caring for children, we began to see gender roles shift.
We saw women not only transforming their communities, but also transforming the roles of fathers, and even influencing community leaders.”
When asked what M-POWER partner, Co-Impact’s support looks like on the ground in the districts they support, Joyce Wanderi of Girl Effect shared this story of change.
@girleffect works to improve girls’ health, education and livelihoods by connecting them with life-changing information, tools and support.
Joyce Wanderi, Girl Effect, Kenya
Photographed in Melbourne during Women Deliver 2026
Last week were lucky enough to welcome Scott Pape of ‘The Barefoot Investor’ fame to a Lunch & Learn celebrating the rollout of MECCANOMICS – a financial wellbeing program for all MECCA team members.
Developed for MECCA, the program is designed to equip team members from every part of our business – from our store teams and Distribution Centres to our Support Centre teams – with tools to help build personal financial confidence and security.
During the Lunch & Learn, Scott shared practical advice on building long–term financial independence, and why financial security can create more freedom, choice and opportunity.
Delivered in bite-sized ‘Barefoot Espresso’ sessions, the 10-week program is designed to make financial wellbeing feel achievable, empowering and accessible for everyone.
The session sparked huge interest from the team, leaving them inspired to learn more. The perfect way to kick off the program!
#scottpape #thebarefootinvestor #mpoweringmoment
Motherhood changed the way Carla Raynes leads and it’s deepened her drive to change the lives of young women across Victoria.
In our latest interview, Carla - Founder and CEO of Bridge It and M-POWER partner - gets honest about collective parenting, fighting for systemic change, and what she hopes her kids take from her work.
Link in bio 🔗
#mpoweringmoment
As entrepreneur and journalist @madeleinegrummet so brilliantly put it: “We need more women at the top and at the table where decisions are made”.
And that is exactly what we did at our recent dinner with @womensagenda and @sentiment.agency , bringing together a room full of innovators, founders, clinicians and investors shaping the future of women’s health in Australia.
We asked one critical question: What would it take for Australia to truly back – and harness – the potential of women’s health innovation?
The insights were powerful. The opportunity even bigger.
Swipe through for key takeaways from this remarkable night and head to the Women’s Agenda’s website to read more.
And stay tuned – this conversation doesn’t end here. We’re turning these insights into a plan outlining actions needed to unlock greater investment, innovation and better outcomes for women.
#womendeliver #womensagenda #sentimentagency #meccampower
Big ideas, honest conversations, and turning intent into impact with @meccampower and @phoebesaintilanstocks in Melbourne last week — thanks for having me!
So many highlights from this past week, with changemakers and organisations coming together in Melbourne for Women Deliver 👏👏
A particularly special moment for us was gathering in person with our Co-Impact partners and their community. We heard powerful, firsthand stories from women driving change for women and girls across Latin America, Asia and Africa.
Stay tuned as we share more of these stories over the coming week.
