Good vibes from the US teams! Last week, many of us gathered to celebrate teamwork with a summer party on the East and West coasts.
The West Coast team gathered in LA for an outdoor pottery class, an epic pizza, and some laughter at a comedy club to close out the night.
Meanwhile, in NYC, the team adventured to an escape room and then took in the sights at the top of the Empire State Building.
Thank you to all the teams for their endless dedication.
That's another event wrap! Thanks to @branchmetrics for inviting us to one of their Leaders in Mobile Growth events in New York . Discussions and presentations focused on topics such as; How to increase customer retention, improving customer experience with AI tools, optimizing omnichannel marketing strategies, and much much more. Thank you to the team at Branch!
Thank you to everyone who came along to the @masterclassing event in Los Angeles today. The team covered the importance of 'Marketing in a cookieless world' at the event. Contact us to find out how we help brands effectively measure campaigns and prepare for future signal loss. #mediamixmodels #mediameasurement #performancemarketing
Last week, we were invited to attend the @snapchat Direct Response Summit in Los Angeles.
Some headline takeaways from the afternoon include:
* Snap offers the chance to reach incremental audiences through unduplicated reach
* The fastest growing demographic on the platform is 35+
* There has been a significant amount of dev recently, which has enhanced the Direct Response and Performance ad products for advertisers to test, including building out the Conversions API
Thank you to Snap for inviting us!
We were recently invited to the 2024 @iab_com Podcast Upfronts in New York. Upfronts were once the domain of TV, but thanks to the huge growth of podcasting, they now have an event of their own.
The session covered a wide range of content, including the need for authenticity, the authority hosts have within their audiences, and strategic use of both programmatic and host read advertising.
A full write-up of the themes from the event will follow on
#media #mediaplanning #podcasting #programmatic #mobilemarketing #growthmarketing
We're back after a week at MAU, the leading growth marketing conference. Highlights include...
* Presenting on the main stage
* Hosting several events with partners
* Taking part in several industry podcasts and interviews
* Listening to industry trends such as prepping for Google Privacy Sanbox
* Meeting the leading minds in mobile and app marketing
Until next year!
In the last couple of weeks, both the LA and NYC teams have attended @tiktok Bootcamps. The events covered a wide range of topics to help #advertisers get the most of their #campaigns, everything from creative formats to content resources like the TikTok Creative Exchange and TikTok Creative Challenge. Our agency teams have worked with TikTok for a long time, seeing huge success for clients. Thank you, TikTok, for the invitations!
The New York team has moved! We're excited to be in our new office right in the heart of Chelsea.
Even better, the office space is shared with some of our sister companies from @mcsaatchigroup , so we're looking forward to plenty of collaboration and team energy!
Thank you to everyone who worked so hard to make the move possible.
