Max Loong, DipWSET

BIG NEWS: AQUIRING THE @zurichfilmfestival Today is a very special day for my partners, my family and myself. A true milestone, and one I am deeply humbled and honored by. Together with my business partner and friend Christian Jungen @chjungen , Festival Director of the Zurich Film Festival (ZFF), and our new partners Reta Guetg (ZFF Vice Director), Felix Müller (longtime ZFF President), and Marek Skreta (finance expert), we are officially taking over the Zurich Film Festival from NZZ. I have had the privilege of serving as one of the festival’s main hosts for over ten years. It has always held a special place in my heart. I grew up watching Hollywood and international films and, truthfully, learned English through them. I have been part of the film industry as an actor for 22 years, and more recently as a producer alongside my wife. Zurich is my hometown. This city has shaped my life, from childhood to my early days as a VJ on VIVA SWIZZ, and later hosting MusicStar on Swiss National TV. Zurich and Switzerland have always been a source of deep pride for me. To see how this city by the Limmat has developed one of Europe’s and the world’s most respected film festivals is remarkable. Over the years, the green carpet has welcomed some of the most iconic filmmakers of our time. Being part of this journey has been an honor. Now becoming one of the owners is a responsibility I embrace with full commitment. Together with my partners, the incredible ZFF team, our dedicated volunteers, and the filmmakers and guests who bring this festival to life, our goal is to take the festival to the next level. From my base in Los Angeles, I will focus on expanding our international reach, deepening ties within the global film industry while visiting Zurich several times a year to create new alliances with partners. Thank you to Christian for believing in me, and to Reta, Felix, and Marek. We are from Zurich and we do this for Zurich. A heartfelt thank you as well to NZZ for trusting us with this remarkable institution. And to Nadja Schildknecht and Karl Spoerri for founding the festival and giving me the opportunity to be part of it so many years ago. Let’s rock.

20 years @zurichfilmfestival What a ride it has been. I have been one of their key hosts / moderators for 10 years now. Thank you for putting trust in my work all these years. . Thanks to festival director @chjungen The entire #ZFFteam All the amazing #zffvolunteers . Thanks to @pedroplacidoo @atelierpedroplacido for the best suits and outfits over the years. This one goes down as one oft all-time favorites 🙏 . Thanks to #iwc @iwcwatches_ch & @griesbertgrisoni for letting me be a #friendofthebrand . Thanks to @pedroesb @pedrosanchez.ch for the amazing hair cuts . Photos by @davidbiedert & @roney48

I did it! I passed my final exam and after 3 years of intense studying I got my diploma in wine @wsetglobal ! I reached the final level 4 out of 4. The last unit/exam was on every wine region in this world and quite a challenge to pass. It also included blind tasting of 12 wines which I got a pass with merit for. Proud to add DipWSET title on top of certified sommelier with @court_of_master_somms . . I wanna thank my wife @simplysepi not only for gifting me my first level course but also for supporting me and our family when I had to study like crazy months on in. I know it wasn’t easy for all because I was barely present. . Thanks to my two boys for enduring the times when daddy was studying like crazy and didn’t have as much time to play. . Big thanks to my mentors. @pintofbitter for introducing me into this wine game. @maxgoldberg90 & @e_bolanos for all the tastings. @cristienorman_somm for including me in the somm community of LA. @tara_oo for assisting me in a gazillion tastings. . And of course thank you to all my blind tasting friends. @madelinechristine1 @georgeaj @jessexiao @rondafraley @ostinas @delopez430 @kelsee.loves.wine @kwamengissah . I could now technically apply to be accepted into the @mastersofwine program. I need a break but who knows.. one day maybe I will try the impossible. Only 418 people in the history of MW have managed to pass the exam to become #mastersofwine. . #dipwset #wsetdiploma #wsetglobal #wset #wset3 #wsetlevel3 #wset2 #wsetstudent #wset . 📸 by @pascaluehliphotography ⌚️ @iwcwatches_ch @iwcwatches #iwc #iwcbigpilot Suit @pedroplacidoo @atelierpedroplacido

@three.magazine 12 page cover story is probably the most insane, most extensive glossy lifestyle, fashion, culture magazine shoot I have ever done and with 26 years in the entertainment industry, I had my fair share of magazine shoots. Thx @three.magazine for the feature, thx @wafflerica for putting this all together, thx @jenrosenstein for letting me come out of my comfort zone as I do NOT like to model, thx everyone else involved in this shoot but ultimately thx to my family, mentors and colleagues for always getting the best out of me. ❤️ Yellow suit by @pedroplacidoo @atelierpedroplacido #maxloong #FashionEditorial #CoverShoot #LuxuryLifestyle #MensStyle

Husbands be like… “Don’t worry babe I got this.”… “What do the kids eat again?” #MothersDay #MomLife #DadLife #ParentingHumor

In my 27 year career in entertainment (did I just say that) this has been one of the best shoots I ever had thanks to the incredibly talented photographer @jenrosenstein , the ever so talented writer @wafflerica and of course @three.magazine for the 12 page feature on being a Third Culture Kid. I didn’t even know this expression. Read the full article.. link in my bio.

Cover story & 12 page article in globally distributed Canadian magazine @three.magazine . Full Article: Link in my bio Not only a huge honor to be featured, but also an amazing read on my life growing up between two cultures, living across three, and how that shaped my path and journey in beautiful, but also sometimes challenging ways. Big thanks to the entire crew especially - @wafflerica for bringing my story to life - @jenrosenstein for the incredibly photography skills - Jasmine Chau Creative Director - @sabatellistyles Make Up - @mikeystyles Styling - Nick Sutjongdro Lighting - Kolan Shan Video - last and certainly not least @muralysrinarayanathas for #threemagazine #EntrepreneurLife #GlobalCitizen #Hapa #Wasian

A solo traveler’s kind of day. Wake up at Villa St Tropez with in-bed breakfast before exploring Uluwatu’s hidden paradises. 🌊 End the day in the refined atmosphere of @hiddengemuluwatu ✨ 🤍 @danasafiaofficial 𝗛𝗜𝗗𝗗𝗘𝗡 𝗛𝗜𝗟𝗟𝗦 𝗩𝗜𝗟𝗟𝗔𝗦 Luxury Boutique Villa Resort Uluwatu, Bali +62 819-9009-5665 #balitrip #balidaily #balistay #uluwatubeach #uluwatubali

I’ve had the chance to experience some of the finest apartments in the world with @lebijou_switzerland . As I’m often asked where I stay when I’m in my home country, here’s another standout from their portfolio. All of their residences are located in the heart of each city. This particular top floor apartment sits directly on Bahnhofstrasse, the Champs Élysée of Zurich, right at Paradeplatz, the epicenter of Swiss banking and the city itself. What do you think? Are you more center of the city or countryside living kind of person? #lebijou #Zurich #VisitZurich #TravelSwitzerland #SwitzerlandTravel

There are 5 Star luxury hotels and then there are 5 Star Swiss Palace luxury hotels like @beaurivagepalace . I had the immense honor of staying at one of Switzerlands finest properties in the French speaking part, in Lausanne right on lake Geneva to be exact. 45mins from Geneva, 20min from Montreux and 2hrs to Zurich. Mention my name if you book. Has anyone been? Let me know your experience in the comments. #beaurivagepalace #beaurivage #visitswitzerland #myswitzerland #wheretostay

What an incredible first @watchesandwonders for me. This conference has been the center of the watch world for a long time now and after several invites I finally made it to Geneva. Thx to @iwcwatches_ch @bulgari . Representing @zurichfilmfestival . And big thank you to @beaurivagepalace for the splendid accommodation. More thank yous to follow.

What an honor to be the cover story of @three.magazine a luxury lifestyle and travel magazine from Canada with global distribution. Thank you @wafflerica for the piece and @jenrosenstein for the insane photos and everyone else involved. Full article link in bio