Mat Voyce

The ‘Lil Finder Guy’ Did anyone else spot this little guy recently in a bunch of the @apple offer ads & in the Neo keynote? Well, because nothing was ever said about him by Apple and very little is known about him I felt it was only right to whip up a little sequence in honour of the guy 🫶🏼 And don’t ask why I though he should be wearing grillz because I’m kinda here for it 👑 #typography #motiondesign #2danimation #apple

See No Evil 👀🔥 Next week I’ll be zipping down to London for the night for one of my longest talks to date for the lovely folks at @seenoevillondon 👌🏼 After I got a lovely invite to talk from @thiagomaia of @cookie_studio my head was instantly flooded with weird & wondeful comps to create to announce this next talk. Have a swipe through for two that made it all the way to being animated along with a bunch of my initial rough style frames 🔥 Hopefully I’ll see some of you there… Tuesday 17th June - 7:30pm @93feeteast Brick Lane ✌🏼 #kinetictype #typography #goodtype #typegang #2danimation #motiongraphics #typeinmotion #kinetictypography #lettering #adobeaftereffects #matvoyce #motiondesign #animation

Olipop 🍊 Tastes like Saturday morning cartoons 📺🥣 I took a fully nostalgic ride at the end of 2024 when I helped @prepost3d & @drinkolipop create a fizzy, fruit filled cartoon, blasting a can through a world of custom type and blue skies 🌞 I’ve had the honour of working on many jobs over the past 5 years, but these 12 seconds of animation are the proudest yet. From creating the custom lettering, through to illustrating and animating every aspect of this short cartoon, watching it back makes me feel like an imposter 🥲. What’s even better is that this was to be used as part of a bigger scene built and rendered by @prepost3d . Truly a nostalgic trip back to those cereal filled Saturday mornings 🥣👌🏼 When we started this project the plan was to have three different channels, an Olipop TV lockup, the rainbow travelling can and then those retro SIP, FIZZ, POP combos. However after reviewing the split scenes the idea came through to stitch it into one and top it off with a quick little animated endcard ☁️ Have a swipe through for a few unused comps for the scenes, some unreal views of the scene from PrePost along with the non VHS version of my nostalgic trip! Thank you @prepost3d for entrusting me to make this lil cartoon and pushing the boundaries of what I thought was possible for me to animate👌🏼 Ahh that’s the good stuff 🍊☁️💥 (P.S. We’ve got another piece completed so watch this space) #kinetictype #typography #cartoon #2danimation #motiongraphics #typeinmotion #kinetictypography #lettering #adobeaftereffects #matvoyce #motiondesign #animation #prepost3d #olipop

Why should the logo designers have all the fun 😉 @logoarchive @logoarchive.now I may not make logos or even these kinda short form sticker animations anymore but I do still make little lockups and type like logos in my everyday work, weaving them into bigger stories and sequences 🎨 So here’s a few of my most used old stickers that for some reason struck a cord with the folks on this blue rock ❤️ #typography #2danimation #motiongraphics

Mirinda Made to Make You Smile 
🍊🍏🍇🍓🥭🍍 I started the year with something pretty big…creating a giant motion toolkit for the new rebrand of Mirinda and having the honour of introducing it to the world with this film! 🎬 This one was a dream job lead by @renanavizzotto from @pepsico_design and designed by an all star cast of designers across the globe. We crammed a whole lotta stuff into the toolkit…Now we’re talking logos, headlines, transitions, posters, socials, backgrounds and much more. The team gave me the chance to really run free with my style, working it into every aspect of the identity. Plus theres nothing better than working with a completely new custom font and thanks to the likes of @naipefoundry ‘Mirinda Burst’ was born. This was the biggest project in terms of deliverables and scale that I’ve been part of. Crafting a 70+ page master toolkit deck filled with motion on almost every page was a joy and if I could show everything in post I would… But for now you’ll have to just settle with these next 10 slides as a sample, they show some of my favourite toolkit elements. A HUGE congrats to the entire global team of designers, illustrators and 3D artists who helped bring this one into the world! @alvaroefe  @gomiagui  @samysoliman_  @gowithchristopher  @vidusales  @marietheresecassidy @leandrobeltran @analu_hadler  @tamara__s__d  @faelpt @ionedajun  @tobia_hallak  @alvaroefe  @demiranda.cc  @gomiagui  @samysoliman_  @tsinhat  @gowithchristopher  @kk_davin  @ronellkerr (DM me if I’ve missed you off 🫶🏼) #typography #motiondesign #kinetictypography #mirinda

Pinterest Presents 📌 PIN IT to WIN IT 🏀🏅⚽️🏅 A while back I spent a few months working closely with the internal brand design team at Pinterest to create both a visual and motion language for the 2024 Pinterest Presents event, an annual global marketing event where Pinterest showcases its latest ad products, AI-powered performance tools, and shopping innovations. To sit within a theme of retro sports, we created a real bold visual style that worked across assets like title cards, transitions, intros and countdowns. We drew inspo from classic sports collectables to create both unique character cards for the main event film and for executives who presented during the event. Swipe through for some of the final animated assets, some initial wip and other various motion tests. A huge thanks to Jessie, Kit and Taylor for making the process and projects a breeze. #motionidentity #motiongraphics #typography #kinetictypography

Puma 🐈‍⬛ Forever Faster 💨 This is what locking in for @puma looks like! Their tagline ‘Forever Faster’ struck a real cord with me…so on top of a having a newborn baby, a very energetic toddler & dog + an office renovation and a very busy freelance month… I made this 😮‍💨 I knew it wanted to add a shit tonne of texture and to give it a heavy mixed media like feel, so I gave it everything I had. From frame by frame animation, to custom type, this one’s got it all! Btw this is a totally fake project, but I don’t believe in doing things by halves anymore and I will always find time for these personal projects. @puma @puma.uk @pumarunning #puma #2danimation #motiongraphics #kinetictypography

Pringles - Once You Pop… Last year I had the dream of exploring a new global tagline design and animation for Pringles. I worked closely with the team at FCB NY to really get into the thick of it and do my favourite thing, pure exploratory design. The project started off as a full custom tagline redesign, but it slowly shifted into using the updated brand typeface ‘Pin Up’. During the sprint we looked at pretty much every avenue you can think of…hundreds of different layouts, tonnes of custom type, combinations of type with the can & logo, explorations with Mr. P and much more. We had quite a few hurdles to overcome and really tried to push the boundaries, so a huge thanks to the FCB NY & JKR teams for their help/insight. Although some of this stuff never actually made it through or was used, it was a childhood dream come true to animate both Mr. P and for a brand I had in my lunchbox as a kid (remember Pringles Pop Boxes anyone?!) You can catch the final tagline on their new ad ‘Duck King’ which rolled out back in December. I’ll share some more of the final tagline work in the near future along with the chosen direction 🙌🏼 💥 #kinetictype #motiondesign #2danimation

Carhartt - Work in Progress 👌🏼 @carharttwip_uk @carhartt If I ever worked with Carhartt, it would probably look like this! I tend to attempt a piece for the brand every few years, so welcome to the 2026 version 👀 (and see the 2024 character version) #carhartt #motiondesign #typography #kinetictypography

Welcome To Super Bowl Sunday 🏈 Every year I try to whip up something for the Super Bowl, something that started after I spent a few months living in the state of NY back in 2022. In previous years I made a few simple stickers, but then last year I made a bunch of Eagles/49er stickers (one was even used by The Fresh Prince of Bel-Air) bashed together into a retro advert. This year I fully locked in and made this 💥 Typically the one year I’m not staying up to watch it is the one year I have some actual work on a few of the big game adverts (I need to sleep because of something BIG coming soon) Anyway this is me manifesting making this kinda stuff for real 🫶🏼 #superbowllx @patriots @seahawks @nfl @nfluk #seahawks #patriots #motiongraphics #kinetictypography

Apple 🍎 Think Different. #kinetictype #typography #goodtype #typegang #2danimation #motiongraphics #typeinmotion #kinetictypography #lettering #adobeaftereffects #matvoyce #motiondesign #animation

Heritage: A Designer’s Response #8🖌️ Put your ear to the ground in this stoney motion graphic by Mat Voyce. 🗿 Mat is a Leeds-based designer, specialising in 2D type illustration & motion. His characterful typography has made its way into commercials, campaigns, title sequences and motion identities across the globe!🌎 ‘Every Stone Tells a Tale’ is an exciting work of form and expression in lettering. Using the @f37foundry X NDF Lancer font, Mat explores our heritage theme through the colours and textures of an everyday object, a simple stone! We’re so thankful to Mat for this artwork, and for prompting us to consider what’s right under our feet... ✨ Font by @f37foundry @matvoyce #ADesignersResponse #MotionGraphic #NDF26 #DesignFestival