One year in development. Two teams.
Created by @matchadive x @thesonndr .
A complete ceremony system for daily practice.
Artwork by @badgyalbibi
Structural design by @cartel________
Limited run.
The Matcha Matriarchy
A new generation is learning to whisk matcha before they learn to turn on a coffee maker. Raise a green glass to thoughtful rituals, slower mornings, and caring for the nervous systems of mothers and their families. Happy Mother’s Day from our matriarchy to yours.
Do you wanna go make matcha? 🍵 @matchadive
Celebrate World Matcha Day by learning how to whisk, prepare, and craft your own matcha.
Join us on May 2nd at 12 pm for a hands-on #matchamaking experience, including a take-home Matcha Dive kit! You already know and love their matcha at @humbledonkeyto – and we figured it’s time you learned their secrets. 💚
Ticket link in bio!
@matchadive thoughtfully sourced with our hospitality sourcing partner Whence @withwhence
The March equinox marks our spring into ichibancha, also known as the first harvest.
Think of it like extra virgin olive oil from the first cold press.
You could do a second press, but it’s never as good.
Happy spring equinox.
We can’t have one without the other. Matcha meet Hojicha.
A comforting roasted green tea with a nutty and smoky aroma, a sweet and earthy flavour, a reddish-brown hue, and a lower caffeine content.
Ritual meet balance.
Only through reconnecting with the forces of the natural world can we find harmony. Start with your ritual.
Mediate the polarities of light and dark or in the case of your chawan, matcha’s green and hojicha’s brown.
An energy system from green tea never tasted so balanced.
As we approach Spring Equinox we’re reminded that life (and living) is about balance.
Guided by nature, we’re expanding our product offering to meet the two natural forces - yin and yang.
New to your ritual is matcha’s match.
Hojicha. A warming, grounding, roasted green tea. A complimentary cup, its low caffeine content makes for an anti-inflammatory, earthy, and soothing sip.
May today serve as a reminder that we have always been held by the matriarch.
Raise your matcha for a shared world where people and nature are held together, where power flows not hoards, where life is centred in reverence and in ritual. #internationalwomensday #iwd
We trust the energy of effortless effort comes through in your interactions with @thesonndr kit.
To bring this kit to life we practiced the art of Daoist philosophy wu-wei or effortless effort.
With surrender to flow as our guiding principle we created a ritual tool that encapsulates harmony.
Through our year in development, we realized that when a project is aligned, apparent obstacles become easeful and work becomes joyful. And the final product? A kit that inspires presence.
Dive in.
Cool exteriors make for warmer interiors.
The art of hosting is ritual, practiced.
Gathered around steam, stone and soft blankets.
@fornormy x @atelier_midi_ x @mutualfriends.ca
