MASS Practice

@mass_practice

Creative Practice in Image and Online/Offline Expression Office 301 77 William Street Showroom Basement 171 William Street Sydney Australia
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Weeks posts
Partoon at MASS Practice. A debut collection informed by tailoring details, Italian leather and the discipline of making something to last. Now available at Partoon.co @partoonco @vladimirmendigorin
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5 months ago
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5 months ago
256 12
5 months ago
Charlton, now in practice. Digital marketing across email, paid and organic social media. Approached slowly, less performance and more presence. @charlton.studio Creative, Henry Cousins Photography and Casting, Ed Bourmier
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22 days ago
Two years working with Muck Floral on social curation led us here. When we first approached Sophie to work together, we spoke about seasonal projects. Ideas that could hold a feeling in time beyond her project work. The first idea was a car fragrance. Something that captures the chaos of Sophie’s van and a project we’d both been circling without the right conditions to make it real. Over a year of research followed. DIY attempts, conversations with many bespoke (and bootleg) manufacturers. Eventually we connected with Map of the Heart and it clicked. Six months of testing, freight, artwork, documenting, and a lot of bugs later and it exists. Thank you to everyone that contributed @imogendarlingblair @kittycallaghan @iambenmurphy And for your patience @muckfloral , some ideas take longer to figure out but when they do they’re so good. Now available to purchase online Muckfloral.com Mapoftheheart.com
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1 month ago
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2 months ago
Opening Thursday 12th February @masspractice 6-9pm Suite 301A 77-83 William St. Darlinghurst Eora Sydney @mass_practice @erichesselbo @felixjjerome @thegrifterbrewingco
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3 months ago
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4 months ago
We’ve been working with SABI Pets this year on the launch of their debut line—pet bowls designed with the same attention to form and function you’d expect from furniture, not petware. Registration for early access to pre-sale is now open. We can’t wait to share more. Launch Strategy and Content @mass_practice Photographer @vladimirmendigorin Client @sabipets Client Creative Director @luluwastaken_ Industrial design @vertdesignstudio
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8 months ago
A project by MASS for Albus Lumen Fall 25, photographed by @vladimirmendigorin at our basement on William Street @albuslumen @travisbalcke @_marina_afonina_ @tiffanyshaw1 @fausticosma More to come.
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10 months ago