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Marketing For Geeks is the go-to newsletter for 3,000+ African marketers and founders seeking actionable insights and untold startup growth stories. It’s also home to a thriving 650-member WhatsApp community, connecting marketers across industries and career stages to share ideas, strategies, and opportunities.
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Easter is a tough time for brand marketing, because it's a religious holiday and there's some risk of backlash.
But it's still possible to mix in some creativity while keeping the message relevant and appropriate. I compiled some of the most noteworthy Easter ads (some great, some not so great) from this year.
Read the rest in the latest issue of Marketing For Geeks (link in bio)
Big News!🥳
We’ve teamed up with @marketingforgeeks to bring their community something special🤗
If you’re a Marketing For Geeks member, it’s time to level up your skills with exclusive discounts.
Available courses:
1. Growth Fundamentals
2. Behavioral Science Basics
3. Audience Definition Framework
4. The alGROWithm Framework
Explore courses here → algrowithm.com/getcourses or click on the link in bio
Cenoa penetrated the Nigerian market and their competitive marketing strategy got them viral. Here are 4 lessons from @feranmiengage that you can implement right away
If you're active on Twitter, you might remember the ad that Cenoa ran directly comparing its rates to a competitor, Chipper Cash.
The ad had mixed reactions, but it led to a 2.5x increase in app installs and 10x reduction in customer acquisition cost.
Cenoa's former Country Manager (@feranmiengage ) shared the story of how a single positioning shift made a world of difference in Cenoa's competitive marketing strategy.
Read all about it in the link in our bio.
Many SaaS companies make a common mistake in their value proposition. Here's why most products end up promising the same value props as their competitors (and how to fix it)
Fintech marketing is a beast on its own. Yet @rise.vest has grown to 600k users, 5 countries, and over $42m in payouts.
In the latest issue of Marketing For Geeks, I spoke with @xlamidee (Growth Lead @ Risevest) about what growth really means, why fintech marketing is a little different, and the experiments that have brought Risevest so far.
I drew out 7 lessons that any marketer can apply, whether you work in fintech or not.
You can read the full case study in my latest post (link in bio).
