Fintech marketing is a beast on its own. Yet
@rise.vest has grown to 600k users, 5 countries, and over $42m in payouts.
In the latest issue of Marketing For Geeks, I spoke with
@xlamidee (Growth Lead @ Risevest) about what growth really means, why fintech marketing is a little different, and the experiments that have brought Risevest so far.
I drew out 7 lessons that any marketer can apply, whether you work in fintech or not.
You can read the full case study in my latest post (link in bio).
