We think scent is very important and often overlooked—thus, 𝐏𝐞𝐫𝐟𝐮𝐦𝐞 𝐂𝐥𝐚𝐬𝐬, MARCH edition ✨
For every season, chef
@felipericcio creates a scent from scratch that we spray on the warm towels we serve our guests. Fully custom, deeply thoughtful, region-specific, beautifully obsessive. Right now, we’re rooted in España Verde, so the scent is Spanish broom, eucalyptus, wild thyme, and green cognac.
So last week, we went even deeper. We brought in
@junerodils very dear friend and master perfumer Jess Mennella of
@flwrnapavalley to show our team how a professional builds a scent. We smelled isolated Mediterranean herbs and fragrance notes, talked memory, place, balance, and then everyone got to make their own tiny perfume.
Scent strips, tiny bottles, notes like bay laurel, mastic, lavender, wild thyme, eucalyptus. Beautifully controlled chaos.
This is one of our favorite layers of what we do: the guest may not know every detail that makes a moment feel good, but we do. We study it. We teach it. We bring in brilliant people so our team can keep learning.