Introducing: @byoma Bio-Collagen Radiance Facial Mask 🩷🫧
I couldn’t be more proud of our team, our community and our partners that helped bring this vision to life (via the world’s biggest #SuperBowl stage, might I add!).
This mask delivers clinically proven glass skin in just 20 minutes and it’s proof that the future of skincare isn’t just created in the lab, it lives in the moments everyone is watching.
Get yours now @ultabeauty@target@bootsuk@amazon
In this series, TheIndustry.beauty continues to celebrate the achievements of the winning brands from TheIndustry.beauty Awards 2025 through a collection of dedicated interviews.
With the Awards dedicated to 'The Innovators' of the industry, we set out to uncover the forward-thinking strategies behind their success. From our winners, we discover everything from the importance of innovation and the trends influencing the next wave of beauty to the biggest opportunities and challenges facing the sector today.
Launched in 2022, @byoma is a British skincare brand committed to simplifying skincare by prioritising skin barrier health through science-backed formulations. The brand has quickly gained recognition for its approachable pricing, playful packaging, and strong, consistent presence on social media.
Founder and CEO @marcelricktan tells us about his approach to identifying gaps in the market and transforming those insights into products that resonate with consumers. He also shares the story behind the brand’s TheIndustry.beauty-award-winning product, weighs in on the biggest opportunities and challenges facing the beauty sector today, and explains how Byoma continues to maintain its position as an industry leader.
Visit the link in bio for the full interview.
#beauty #beautyawards // @seen_group
The future of beauty? It’s all about proven efficacy. 💡✨
@byoma ’s founder, @marcelricktan , shares why investing in research & development is key to creating products that truly deliver. 🧪🔬 Because in an industry full of claims, validation is everything.
#byoma #beautyindustry #beautynews #beautylaunch #cosmetics #skincare #byomaskincare
