A scent you know, experienced somewhere unexpected.
Last week we launched V.8 Abundance as an Air Fragrance, our eighth scent, reimagined for the spaces you move through. The scent itself does not change. The environment transforms it.
This project came to us through Lara at @mass_practice , who introduced us to Sophie at @muckfloral . When she brought the idea, the alignment was immediate. Muck Floral works the way we do - with intention, with sensitivity to material, driven by feeling rather than trend. It made this easy to say yes to. Three independent Australian creative studios, working toward the same thing.
The artwork is by @kittycallaghan , a woven, abstracted image of the Australian Fire Tree, the ingredient at the heart of V.8 Abundance. It is beautiful.
Thank you to everyone who came through the rain to be at the launch. We’re so glad you did.
Special thanks to
@muckfloral@mass_practice@laramvrkic@iambenmurphy@kittycallaghan
Available now at mapoftheheart.com
Australia only
Now live, Map of the Heart V.8 Abundance fragrance reimagined by Muck Floral as a fragrance for your car.
For a florist, a car that holds the lingering scent of projects, place and people. A place of movement, repetition and ideas.
Available to purchase at muckfloral.com and mapoftheheart.com
Select stockists to follow
A collaboration between Muck Floral and Map of the Heart.
A scent you know, experienced somewhere different. Arriving online 26 March 6PM AEST.
@iambenmurphy
