Mann Power | Strategy. Content. Culture.

Big numbers are a lazy flex. Visibility ≠ Impact Volume ≠ Strategy Tactics ≠ Taste I work with brands who want their ideas to actually land, not just trend. Relevance before reach. Always.

If your entire “strategy” lives in a scheduling tool, you don’t have one. Content is the output. The real work happens before it. Not just in the content calendar 💥

If you’re new here, this is a pretty accurate read 👆🏼 Emily. Brand builder. Storyteller. Phone addict. Only child. Gemini. Anyway, welcome 💥

Last week I spent 24 hours inside @ronaldmcdonaldhouse_cwnsw as part of the CEO Walk In My Shoes immersive experience. And honestly, I thought I understood what RMHC did before I walked through the doors. Accommodation. Meals. Support for families with sick kids. All true. But it wasn’t until I sat in the kitchen at 9pm watching parents quietly making toast after long days on the ward, or saw shelves stacked floor-to-ceiling with handmade blankets from volunteers, or listened to stories about families “leapfrogging” their way home across regional NSW one hospital stay at a time…that I properly understood what this place actually is: infrastructure. Emotional infrastructure. Regional healthcare infrastructure. Family infrastructure. The one thing standing between a family surviving a horrific season of life together - or apart. And one thing I heard over and over again was: “We didn’t think we were the kind of family who should stay there” People think Ronald McDonald House is only for the sickest cases. The cancer families. Only for people in financial crisis. But families use the house for emergency admissions, surgeries, high risk pregnancies, premature births, mental health treatment, specialist appointments and short hospital stays too. Sometimes for months. Sometimes for just one night. Both matter. Thank you to RMHC Central West NSW for trusting me with this experience - and to the families who messaged me sharing their stories and allowing me to share parts of them here. If you’d like to support the incredible work they do for regional families, you can donate via the link in my bio ❤️

people keep asking me what the strategy is behind the newsletter. unfortunately the answer appears to be: having opinions, reading things properly, and sending emails like it’s 2009 👩🏼‍💻 no “growth funnel” no “10x engagement framework” no “nurture sequence” just regular old excessive consumption and the occasional existential spiral about culture, media and the internet. anyway - here’s what people who actually read it have to say. drop a 💥 below and i’ll send you the link to subscribe!

Wanna know what you’re playing for? 👀 We’re drawing The 100 Club THIS Thursday May 14th LIVE right here on Instagram at 10am so it’s time to talk about PRIZES💥 Because….the prize pool is slightly ridiculous. What started as “maybe I can pull together a few prizes for a charity raffle” somehow turned into 78 businesses, brands and bloody great humans saying YES - helping raise $10,000 for @ronaldmcdonaldhouse_cwnsw in just over 2.5 hours 🤯 Wine. Dining. Beauty. Fashion. Photography. Experiences. Homewares. Fuel cards. Custom cabinetry. Landscaping. Farm stays. Event tickets. A literal YEAR of spray tans. The list goes on (and on…and on) and I just literally cannot tag everyone or say thank you enough 🙌🏼 Pop it in your diary - you don’t want to miss this: 📆 Thursday, May 14th ⏰ 10am 📍 LIVE on @mannpower_ Instagram, from Ronald McDonald House Central West. And yes - I will probably cry on the internet again 😭

that’s showbiz, baby 💋 extraordinarily grateful to @orangetheatreco for inviting this former theatre kid to be part of their incredible production of the Rocky Horror Show. community theatre - and groups like Orange Theatre Company - produce shows, sure. but more importantly, they produce people. confident, expressive, creative, clever, collaborative people. people who know how to take up space without apologising for it. for so many of us, it becomes the first place we’re allowed to be loud, weird, dramatic, emotional, ambitious and fully ourselves - and it was an absolute honour to share the stage with them this weekend. special mention to @mayortonymileto for being a wonderful partner in crime, co-star, and genuinely great sport - this kind of visible support and representation from our leaders matters deeply for our creative and queer communities. chookas to the entire cast and crew for the remainder of the season - Rocky Horror is on until May 23rd - go buy tix!!

two women. two workshops. one shared screen time addiction. we’re hitting the road for two workshops on branding, content, marketing, AI and how to work smarter (not harder) to stay vaguely relevant on the internet without wanting to throw your phone into a dam. 📍 Orange | May 29: @rdacentralwest Digital Marketing Bootcamp alongside @outwestonline and @clevercookieacademy 📍 Mudgee | June 3: @choosemudgeeregion Business Masterclass alongside Kate Day from @talentstable @theballimorechurch and @bonniesuephotography.branding expect practical advice, honest opinions, a few hot takes and at least one moment where we accidentally roast ourselves (or eachother) 🤣 if your algorithm currently thinks you’re: 👩🏼‍💻 a small business owner 🤳🏼a content creator 🤷🏼‍♀️ mildly employable 💁🏼‍♀️ or emotionally dependent on Instagram Reels …you should come along! Comment 🤖 below for the links ⬇️

🫦 “It’s astounding…time is fleeting…” 🫦 What do you do when it’s just two days until showtime and four guest narrators + Columbia herself just happen to run into each other downtown today? An impromptu Time Warp rehearsal, obviously 👠💄⚡️ To celebrate the upcoming production of Rocky Horror Show, @parlour__o and @orangetheatreco are giving away the ultimate opening night combo: 🎟️ 2 x tickets to Opening Night 📍 Friday May 8 | 8pm ✨ PLUS two blow dries at Parlour O before the show (4:30pm appointments) TO ENTER: 👄 Film yourself doing the Time Warp 👄 Share it to your Stories 👄 Tag @parlour__o + @orangetheatreco The BEST Time Warp wins! And as you can see…it’s not JUST a jump to the left 😏 Winner announced 10am Friday morning on Parlour O Instagram. Now let’s do the Time Warp agaaaaainnnnnn 💋

everyone’s trying to “beat the algorithm”… meanwhile, the smartest brands are winning the group chat. that’s where the real endorsement happens. no hashtags. no amount of boosting can save forgettable content. no perfectly packaged strategy doc. just: “lol look at this” if your content isn’t being shared when you’re not in the room then it’s not working as hard as you think it is. relevance drives reach. not the other way around.

Thrilled to be joining the @orangetheatreco production of The Rocky Horror Show as guest narrator 👠💄⚡️ Touch-a touch-a touch-a meeee….and come do the Time Warp on May 9th 💋

april dump but make it aesthetic 📸