Copenhagen just got a mega-bar with a “triple-format” menu. Every drink at @alexandrahus__ is available in three versions: classic, low-ABV, and non-alcoholic.
They’re launching with solid non-alc cred, too. @ishspirits founder @mortenleesorensen is a part owner.
The bar’s core concept: ABV optionality. @malthegeppel , of the @eveworld___ hospitality collective behind the bar, reports guests moving across ABV levels within a single visit. This behavior extends duration and order frequency, the on-premise metrics that matter most.
For non-alcoholic beverage brands chasing on-premise placement, the model removes the implicit hierarchy that positions non-alc as the fallback. Taste- and craft-forward positioning are critical, rather than leading with the absence of alcohol.
(As @seedlip_ben told @thedryatlas back in 2023: “if you’re building a brand and the ABV of your brand is a core part of your name or your packaging—dangerous red flags. I’d be starting to re-think that.”)
#nonalcoholic #beverageindustry #hospitality #nightlife
We look back on the past few months with great pride, as we have now officially opened @alexandrahus__ .
We started the year by celebrating our team from @pool_cph and @bodegadanza with a late Christmas party and award show at @locale.21
Congratulations to our MVPs.
To find the right inspiration for Alexandra and what comes next, we took a trip to NYC - exploring trends in hospitality and continuing our ambition to build spaces that feel authentic in our own city.
Shortly after returning, we began the hiring process, and today the EVE crew has grown to well over 100 people. It’s surreal to think about, considering we were just two people this time last year.
During the quarter, a national election was called, which made us slightly uncertain about how much attention we would receive in the press around launching our two new venues. But our core belief - making no and low alcohol options more accessible, combined with a more conscious and social way of going out - found its place in the conversation.
Many of you have told us that you enjoy following our journey - from concept development and design to rebuilding, and everything in between, from spiritual healings to figuring out how to source 150 chandeliers from DBA. We’ll do our best to keep sharing.
At the end of January, we set an ambitious deadline to be ready to welcome guests at Alexandra before Easter. A huge thank you to everyone involved in demolition, concept development, hiring, and building everything from the ground up. We’re incredibly proud of what we’ve created.
None of this happens without the people around us. You make it worth getting up every day and keep pushing us forward.
There’s a lot of new experiences coming in 2026 at all venues - and we can’t wait to share it with you.
Thank you for all the visits, the support, and the energy.
❤️❤️❤️
Proudly presenting venue number four.
After years of talk in the industry, we’re proud to be the Danish operator bringing one of the world’s leading competitive socializing concepts to Copenhagen.
Darts, technology, energy, and social play - redefined the EVE way.
We just acquired the strip club, Angels Club, and we are transforming it as you read to our new bar for fun and games.
Opening soon
Stay close and follow along - @ochecph
now hiring
we are looking for you 🤍
share with your creative friends, as we are looking for an art director / graphic designer to join our team.
read everything in this post or reach out to [email protected]
Ending this year with big news!
After 14 months of negotiations, we’re finally taking over our new venue.
We’ve acquired the historic Alexandra Theatre in the center of Copenhagen. A space that lived from 1924-1981, and later home to different nightclubs.
Big rooms. High ceilings. Lots of history.
And soon, our largest venue for entertainment.
See you in 2026.
Happy New Year’s EVE 🥂
@malthegeppel og @christopherlyngbye har arrangeret fester sammen i over 10 år. Først skabte de natteminder for gymnasielever og deres venner på torsdagsklubber, siden blev de ansat i Europas største barkoncern, Rekom, som ejer over 100 barer i Danmark. Efter syv år, kom en stor trang til at skabe deres eget. I sensommeren 2024 grundlagde de @evegroup.cph , der skal tilbyde noget helt nyt og give ungdommen langt større oplevelser, når de går i byen. De vil bringe mere aktivitet og mindre alkohol ind i Københavns natteliv. @pool_cph og @bodegadanza er Eve og makkerparrets to første steder – og selvom de allerede vader i succes, er drømmen kun lige begyndt.
I det nye ELLE, som er ude nu, kan du møde makkerparret og to andre iværksættere, der har det til fælles, at deres gode påfund er bygget af passion og hårdt arbejde. Alle har de iværksat egen virksomhed, fordi de virkelig troede på deres idé, og fordi de turde satse, gå til ekstremerne og dedikere al deres vågne tid på at dygtiggøre sig indenfor deres felt.
Foto: @kavianborhani
Tekst: @ditlevfejerskov
Vi er gået sammen om noget, vi selv har savnet i København.
Med EVE’s bud på et nyt slags natteliv - hvor kvalitet, nærvær og et anderledes menukort er i centrum - og Marcus’ kærlighed til musik, dans og det uperfekte perfekte.
I forreste del er vores fortolkning af en bodega møder en italiensk bottega. Her serverer vi klassikere og egne favoritter - negroni, vermout, spritz, no/low og noget til den lille sult.
I baglokalet er et rum, der har ligget stille for længe. Her skal vinylerne igen få rytmerne til at bevæge sig - med disko, funk og varme grooves.
Vores drøm er at skabe et sted, hvor lokale og kommende venner vil hænge ud hele sommeren. Fra solens første stråler til nattens sidste toner.
Vi åbner til sommer
Kys & Kram
Blop, MG & Marcus
