makeus.care

A campaign film with @makeus.care for JustMe @cifasuk an identity verification platform tackling the growing scale of fraud in the UK, led with a playful, comedic tone to make a complex message feel more human and engaging without losing the weight. We had a lot of fun working on this one alongside @makeus.care agency, shaping performance, pacing, and delivery so the idea carried clearly on screen. Produced in a London studio, the visual colors aligned with the ‘Just Me’ brandin, allowing the film to sit seamlessly within the wider campaign ecosystem. A stripped back studio setup kept production efficient and focused, giving the idea space to land and hold its intent through to final delivery. Huge thank you to the great team! 🎥 Client: @cifasuk Make Us Care/ Exec producer/ Creative: Callum Murphy @makeus.care Make Us Care/Creative: Alexandria Adamson @makeus.care Producer/Director/Editor: Conor Gorman @keplrstudios @conorgormanfilm Producer/DOP/Colorist/Vfx: George Allen @keplrstudios @dopgeorge 1st AD: Simon Haveland Stills/Art Director: Helēna Spridzāne @hele.heli @hele.film Gaffer: Alejandro Cellis @_arcvisuals_ Original composition and sound: @88westmusic @stuartcrowhurstmusic Runner: Alice Stalker @alicelouise_20 Cast John: Andrew Boateng @aprinceb_ Lender: Mark Wilson @mark_wilson_actor Fake John: Lucy Spreckley Voice over: @katdeleiros

Agency @makeus.care and @keplrstudios travelled across the UK to deliver production for Newton’s Tree, filming within NHS hospital environments in collaboration with NHS Greater Glasgow and Clyde, Leeds Teaching Hospitals NHS Trust, and Harrison.ai as part of the FAMOS programme. Our role was straightforward: to document how this work operates in practice, filming in live clinical settings, coordinating closely with clinicians and technology teams. This work was grounded in collaboration and shared purpose:
• Seamless collaboration across hospitals, technology teams, and clinical staff
• Real-world insight into AI behaviour, helping identify risks early
• Trust and transparency at the core, keeping patient safety front and centre
• Supporting safe scaling across hospital pathways while maintaining clinician confidence whilst providing more support and jobs Proud to support work where technology is developed and communicated with care, accountability, and respect for the systems it operates within.

🎥 Long version of this heartfelt and personal documentary styled piece we did with agency partner @makeus.care for @cifasuk Agency: @makeus.care Production: @keplrstudios @conorgormanfilm @dopgeorge Director: @conorgormanfilm DOP + Edit: @dopgeorge Cam Op: @tommyvaznelis Color: @anna.grades Music: @88westmusic @stuartcrowhurstmusic Featuring: @lidiaanamusic @dandewhirst

At Make Us Care we work with brands to understand what their customers truly care about. We’d love to have a 30 minute chat with you about your life and what matters to you and in exchange we’ll send you a gift card for a coffee! Use the link in the bio or scan the QR code to chat with us and the coffee is on is. 👍 #customerresearch #brandresearch

CareBrand is our vision of what brand should be. These are the brands that make us feel something. And by doing so, give us a reason to buy into them, not just from them. By showing genuine care, understanding customer needs and delivering authentic experiences, we can create trust, loyalty and advocacy. Taking your brand from unknown to unforgettable. To learn more about care brand click the link in our bio. #carebrand #unforgettablebrands #brandstrategy

The Polish National Tourist Office tasked us to raise awareness of three of Poland's cities, Poznań, Lublin and Łódź. The goal was to create a go-to long weekend destination for young, digital-savvy Brits looking to escape their everyday norm and discover culture, history, art and new experiences. We created three ads, one for each of the cities that we wanted to showcase. We combined photography with a hand-drawn illustrative overlay to highlight the hidden gems of each city. Check out our full case study and our other work using the link in the bio #tourismcampaign #digitaladvertising #creativeagency

We’re here to help more people buy into your brand not just from it. We live in a world where brands come and go. Some are just here to sell, while others are here to make a difference. We believe that brands have the power to change the world and be a force for good. And those are the ones that stick around. Those are the ones that make us care. #CareBrand #Brandingwithcare #Brandstrategy

With Koru Kids we turned play into not just an activity but a career! Because, let's be real, nothing sparks up the mind quite like a healthy dose of play. So, we did what any fun-loving bunch would do – we transformed after-school activities into a cast of characters that are not just jobs; they're adventures waiting to be embraced. Imagine a world where 'Head of Paper Chains' isn't just a title; it's a position of power in the realm of creativity. And who wouldn't want to be the 'Chief Cuddle Officer,' where hugs are your currency, and play is your business? These aren't just roles; they're playful takes on the nannies' aspirations. But here's the twist: we didn't just dream these up in a boardroom. No sir, we brought in the real MVPs – Koru Kids nannies, the maestros of play, the architects of imagination, to play the nannies in our campaign. Check out our full case study using the link in the bio.

Your customers’ social needs should be met with connection, community and Inclusivity The inclusivity trait promotes a sense of belonging, fosters empathy, and creates a safe and inclusive space for everyone involved with the brand. Scroll to learn more about this human trait of a CareBrand. Read more about the inclusive trait of a CareBrand using the link in our bio. #CareBrand #InclusiveBranding #BrandStrategy

Picture this: a corporate photography brand that's not afraid to break the monotony, shake up the status quo, and add a splash of boldness to the business world. In steps Headshot Photo Club Headshot Photo Club was created not just to take headshots but to capture company culture. In a sea of bland and predictable, we didn’t want to just create another brand; we wanted to unleashed a visual feast that's as unapologetically bold and vibrant as the personalities they capture. The graphic style we created was not only as elements for the visual brand but to effortlessly form patterns and designs that mirror the dynamic spirit of the brand. Check out our case study for Headshot Photo club using the link in our bio. #Brandingproject #Creativeagency #Graphicstyle

Your customers’ social needs should be met with connection, community and Inclusivity The community trait nurtures a vibrant community, fosters loyalty, advocacy, and a sense of shared purpose among its customers. Scroll to learn more about this human trait of a CareBrand. Read more about the community trait of a CareBrand using the link in our bio. #CareBrand #BrandCommunity #BrandAwareness

Nimble wanted to help families have cleaner homes and safer environments by creating kinder cleaning products safe for all. When they came to us for a rebrand we didn't just want to play the cleaning game; we aimed to rewrite the entire rulebook! Because with nimble messes aren’t just spills, but opportunities for meaningful moments! We dove into the chaotic world of the everyday heroes; the tired, the frazzled, and the perpetually sleep-deprived parents - they don't just want cleaning products; they crave a partner in crime that understands the unspoken challenges of parenting. Our mission was to elevate Nimble beyond the cluttered shelves of cleaning products and transform it into a beacon of support, a sanctuary for parents drowning in 'parenting shame.' Nimble isn’t just about cleaner homes; it's about raising parents up and supporting them in the messy journey of raising tiny humans. Check out our case study for nimble's rebrand using the link in our bio. #Rebranding #Visualidentity #Brandpositioning