Paco Cruz

SheriVari @sherivari at Boa Viagem Festival @boaviagempt , 🌉Lisbon glowing behind them.

Another Liturgia encounter. The super-talented @afonsopeixoto Photos from the the Last LITURGIA @liturgialx #shotonfilm #ilford #FilmIsNotDead #35mm #carmencitalisboa

Liturgia Stories: behind the scenes, @420.bombshell getting ready for the show. Photos from the the Last LITURGIA @liturgialx #shotonfilm #ilford #FilmIsNotDead #35mm #carmencitalisboa

Liturgia Stories: When the night delivers the singular force of nature that is Juanita Banana, @jgjgjgp Photos from the the Last LITURGIA @liturgialx #shotonfilm #ilford #FilmIsNotDead #35mm #carmencitalisboa

No one owns the night with such grace quite like @ocarvalhosa Photos from the the Last LITURGIA @liturgialx #shotonfilm #ilford #FilmIsNotDead #35mm #carmencitalisboa

Friday night energy: Go out. Look stylish. Make it effortless. Kill it like Ali. @aaligator Photos from the the Last LITURGIA @liturgialx #shotonfilm #ilford #FilmIsNotDead #35mm #carmencitalisboa

Photo dump from last New Year’s Eve at @palaciodogrilo . Concert by @marianne3.0 #shotonfilm #ilford #FilmIsNotDead #35mm #carmencitalisboa

Before the weekend disappears in a cloud of questionable decisions, Dadvid Reviews @mrdavidreviews dropped an absurdly kind review of the JCPenney project, which I had the joy of directing with my partners in crime, Mischief and Furlined. “Judicious use of slow motion helps both intended and unintended purchases feel epic in a tongue-in-cheek way.” This kind of project only happens with a truly dangerous dream team, the sort of people who can move at hyperspeed, dodge chaos, and somehow land gently in the promised land with snacks, dignity, and most of their sanity. Creative Agency: Mischief, No Fixed Address @mischiefusa CD: Dana Buckhorn @danabuckhorn CD:Tanner Thompson @_itsmetanner Creative: India Allen @india_allen Creative: Jasmine Paylor @jasminepaylor Agency Producer: Sophia Ortiz @sophphotoj Director: PACO Production Co: Furlined @furlinedproductions Producer: Chris Palladino @cdino EP: Diane McArter @dianemcarter David Thorne @davidpthorne Production Supervisor Terry @fiddlersridgeflowerfarm Cinematographer: Oren Soffer @orensofferdp Steadicam Operator: Wes Turner @teswurner 1st AC:Liam Sinnott @liamsinnott 2nd AC: Dumaine Babcock @dumaineiac Colorist: Ayumi Ashley @ayumiashleycolor @raremedium.tv Key Grip: Jesse Wolter @mr._jesse_w 1st AD: Erika Henderson Script Supervisor: Britta Menges @floetenmania Production Design: Jace Ford @jaceford Stylist: Rebecca Weinberg @rebeccaweinbergstyle Make-up: Celisa Martinez @celisatexmex Edit House: Work @workeditorial Editor: Anne Perri @annie__perri CASTING Lora Dailey @loradailey Sarah Joy Byington @sarahjoybyington Hardeep Manak @hardeepisurlove Jonathan Fuentes Cerise Marchan @cerisemarchan

NEW WORK // Stills from a recent campaign made up of a series of spots for @jcpenney . Director’s Cut coming soon! Shot in beautiful Austin, TX with the very finest local crew on @arri Alexa 35 and @canonusa K-35’s. @utaproductionarts Directed by @majorpaco Director of Photography @orensofferdp Production Co @furlinedproductions Agency @mischiefusa Produced by Chris Palladino Executive Producer @dianemcarter , David Thorne Production Supervisor @fiddlersridgeflowerfarm 1st AD Erika Henderson Editor alebumble Production Designer @jaceford Key Makeup @celisatexmex Stylist @rebeccaweinbergstyle Steadicam Operator @teswurner 1st AC @liamsinnott 2nd AC @dumaineiac DIT Adrian Hattingh Colorist @ayumiashleycolor @raremedium.tv Gaffer Todd Smiley BBE Bull Mello Lighting Technician Matt Kutt Electric Homer Martin Key Grip @mr._jesse_w BBG Jason McKnight Grip Tommy Gallagher Grip Lupe Perez Grip Micah Smith

The Southern lands: corners, intersections, roads, and the general feeling that everything leads somewhere. Circa 2026. #shotonfilm #ilford #FilmIsNotDead #35mm #carmencitalisboa

The world was better when people came together as allies. Second World War Soldiers’ Cemetery, Texas. #shotonfilm #ilford #FilmIsNotDead #35mm #carmencitalisboa

Texas night, artist Austin Stambaugh band playing into a hot spring night. @austinstambaugh #shotonfilm #ilford #FilmIsNotDead #35mm #carmencitalisboa