House of Artisans’ bilingual logotype translates spatial geometry into typographic form, drawing from the architectural language of Qasr Al Hosn, where the initiative is housed.
Built on a grid system, the logotype rebalances proportions for legibility, with a 45° slant referencing the angular rhythm of the site and the Arabic nuqta.
A secondary brandmark nods to the building’s curvilinear windows, aligning identity with environment across packaging and print matter.
@houseofartisans.ae@qasralhosn@dctabudhabi
#MAISON024 #DCTAbuDhabi #QasrAlHosn
Introducing the @houseofartisans.ae rebrand — an initiative led by @dctabudhabi that preserves the legacy of Emirati craft.
Commissioned to lead the rebrand, we translated heritage into a contemporary identity shaped by cultural progression.
#MAISON024 #DCTAbuDhabi #AbuDhabiCulture
A user interface defined by editorial pacing and structured flow.
For @doctor.christie , navigation was designed to be unobtrusive yet directive, enabling a clear and intuitive journey toward enquiry within a system built for conversion.
Transitions were implemented with intent, reinforcing hierarchy and creating rhythm throughout the interface.
Discover more at drchristiela.com
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Creative Direction in collaboration with: @riddsta
Web Development: @samwatts_developer
#Maison024 #UXDesign #DigitalExperience #InterfaceDesign #LongevityMedicine #RegenerativeAesthetics
A structured system for a multidimensional brand.
The website for @doctor.christie was designed around narrative flow and enquiry logic. Content hierarchy, typographic structure, and spatial rhythm were calibrated to communicate complexity with precision, guiding users through an interface built for clarity and conversion.
AI-generated imagery was introduced to expand the brand’s visual language and establish a new aesthetic reference point within a traditionally clinical category.
Discover more at drchristiela.com
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Creative Direction in collaboration with: @riddsta
Web Development: @samwatts_developer
#Maison024 #UXArchitecture #WebDesign #DigitalIdentity #AIImagery #LongevityMedicine #RegenerativeAesthetics
Repositioning a pioneer in longevity medicine.
@doctor.christie is an LA and Milan-based clinic advancing a proprietary model at the intersection of aesthetics, longevity, and personalised medicine.
Our focus was to translate a complex, category-defining medical model into a refined digital experience with clarity, and conversion at the core. The brand’s identity, site architecture, and visual direction were rearticulated through an editorial lens to reflect a new standard in medicine.
Discover more at drchristiela.com
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Creative Direction in collaboration with: @riddsta
Web Development: @samwatts_developer
#Maison024 #BrandIdentity #WebDesign #RegenerativeAesthetics #PrecisionMedicine
Exploring form, function and visual consistency through brand asset development for The Outline Studio.
Every detail builds towards a cohesive system.
#Maison024 #BrandIdentity #CreativeDirection #VisualSystem
The Outline Studio moves ideas from concept to execution through a precise and guided process, like a line shaping form.
The identity reflects the brand’s methodical approach to supporting designers through every stage of development.
#Maison024 #DesignStudio #CreativeDirection #FashionBranding #VisualSystem #BrandEthos
A dynamic identity that draws a line from concept to creation.
Rooted in structure and direction, the visual identity uses the line as a defining element. Two founders’ perspectives merge into one expression, positioned beyond the conventional industry codes of fashion manufacturing. Contrast and weight build a visual system grounded in clarity and hierarchy.
#Maison024 #BrandIdentity #CreativeDirection #DesignStudio #VisualLanguage #Fashion
Bureau Bayn’s brandmark examines the functional interpretation of the word Bayn (بين), meaning “the in-between” — used as a hyphen of possibilities.
#BureauBayn #DesignInDialogue #CulturalExchange #Maison024 #Branding #Identity #Design
Process explorations of the evolving form of the Arabic word Bayn (بين): “the in-between” — tracing its meaning through visual expression.
#BureauBayn #DesignInDialogue #CulturalExchange #Maison024 #VisualIdentity #Branding #Logo #CulturalArts
