Thread

@made.by.thread

We’re a creative studio helping brands close the gap between who they are and how they show up in the world.
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Weeks posts
New Campaign Work: “Home Technician Speed Dating” If you can’t wow me at a local mixer, I’m not letting you anywhere near my home. We wanted to lean in on this one, amping up the romantic vibe, putting the “Other Guys” in a situation where their absurdities could be experienced in a new light. Big thanks to our client Jerry Kelly for trusting this concept from pitch through production, and for the awesome cast and crew that came together in a blistering heatwave to bring this one to life. Client: @jerrykellyhvac Agency: @made.by.thread Written by: @zackwilson_ and @dkersten13 Producer: @dkersten13 Director: @zackwilson_ DP: @juliusdamenz_dp 1st AC: Anne Freivogel 2nd AC: Mike Broy Stills: @matt.g.photographer Gaffer: @tim_hawn Key Grip: @gatewaygrip BBG: @asantacroce55 BBE: @forestjwharton Grip: Ben Burke Sound: @stlaudiopost Art Dept: @bluecoyotedesignstudio , Beth Thomas Wardrobe: @vivoga @jackiegrucela HMU: @dereleek777 @haleyhansenmakeup , Amanda Björnson Location: @lucasschoolhouse Camera: @horizon_cine_glass PA: @colleen_larochelle Cast: @mrwaters_theguy @ericmadarik @laurathornton_silvermodel @nathan_leonard @jeremythomas Travis Pfeifer @scottmichaeldunn @jed_never @the_rhondabgulliver
33 3
6 months ago
NEW WORK: Earlier this year, we helped launch Ferne Design Studio — a new backyard and landscape design studio born out of Keystone Custom Decks. With a clear vision and a beautiful ethos, they were ready to launch, they just needed the right foundation. We jumped in for a lean brand sprint: a few focused weeks of naming, positioning, identity design, and a simple microsite to bring it all to life. Fast, collaborative, and intentional—the kind of project that proves a little can go a long way. A small, but meaningful project that helped launch a brand we are really excited to see in the world.
58 2
9 months ago
New work: “It Shouldn’t Take a Village” Back in February, we ditched the cold winter of Pennsylvania, and shipped down to Houston to film a series of spots for Village, a home services company that has been serving the fine folks of Houston for almost 80 years. Client: @villageplumbing Agency/Production: @made.by.thread Written by: @dkersten13 and @zackwilson_ Directed by: @zackwilson_ Produced by: @dkersten13 DP: @josh.heinrich Stills: @matt.g.photographer Colorist: @ryan_h_berger 1st AC: @jonathanmiller.1 Gaffer: @keaton_loudamy Key Grip: seanmoskey
Best Boy Electric: @noelmaitland Best Boy Grip: Eric Trzeciak Sound: James Moran HMU: @biancalinettehmu Nicole Cano Wardrobe: @cynthia.ranae PA: @jed_never 
G&E: @convoy_atx Camera: @texcaminc Starring: @elliottjordan23 @ej_stamp_of_approval Cast continued in comments
108 10
9 months ago
Meet Suzanna 👋 Suzanna grew up in Ukraine designing posters for friends and never really stopped. With roots in fine art and a love for color (thanks, Monet), her work brings craft, feeling, and clarity in equal measure. She’s a fine artist–turned–designer, tiramisu aficionado, and fluent in four languages (no big deal).
118 9
11 months ago
For over 120 years, Wolfer’s has been serving Portland homeowners. By their own claim, the’ve been Second to None since 1901. In home services? Undisputed. But what about spelling? Bowling? Birdwatching? Enter Chet Nician - Renaissance Man, the lovable Wolfer’s tech who’s out to prove that Wolfer’s truly is second to none. Client: @wolfershomeservices Agency: @made.by.thread Written by: @dkersten13 & @zackwilson_ Director: @zackwilson_ Producer: @dkersten13 DP: @evanaoliver_dp 1st AC: @jessetobler Campaign Stills: @matt.g.photographer Gaffer: @iansjennings Key Grip: @kenlriddle BBE: @lit_city_designs 
BBG: @j.davis1carpediem Grip: @carlitosway_pnw Wardrobe: @lis_bothwell_stylist HMU: @thebelleface Sound: @hey_this_is_josh 
Chet Nician: @logancannon_actor 
Cast: Adele Anaya, @jeffbrosy , @owensduval @tanner.huff , Alyssa Beckman, @martintojr , @fielymatias
93 9
1 year ago
BTS from Seattle. Legendary crew. South West | “Hey Bill” Nov 2024.
96 4
1 year ago
When developing a commercial campaign for legendary Seattle-based home services company South West Plumbing, we knew we had to feature Bill the waving man. He’s been a staple on the South West trucks for decades, waving kindly to the good people of Seattle. Well, we think it’s time for Seattle to start waving back. Heeeey Bill! Agency/Production: @made.by.thread Written by Zack Wilson and Douglas Kersten Director: @zackwilson_ Producer: @dkersten13 DP: @evanaoliver_dp 1st AC: @jessetobler Campaign Stills: @matt.g.photographer Gaffer: @lit_city_designs Key Grip: @kenlriddle Grips: @carlitosway_pnw Andy Barden, Shaun Bowlby Wardrobe: @lis_bothwell_stylist HMU: @thebelleface Sound: @dept_of_sound_and_magic Cast: @kelsiumeko @curtis.mcgann @jed_never @alyssa_sabo @ashlynnicolemusic @dang3r__ @from.mags.to.riches_ (Cast continued in comments)
160 26
1 year ago
👀 We’ve been busy… 2024 was an incredible year for team Thread. We can’t wait to share these projects soon, as well as some others that are still 🤫 🤫.
103 10
1 year ago
We’ve been so busy we haven’t had a chance to share some exciting news. We’re thrilled to announce the addition of @kaisershaffer to our team as a Senior Designer & Art Director, bringing even more depth, consideration, and beauty to all of our projects. With years of agency and e-commerce experience, Kaiser tackles creative challenges for clients with thoughtful questions that encourage contemplation and spark innovation. Whether he’s immersed in a complex packaging project or mastering a new design system for a digital project, Kaiser’s passion lies in the process, always digging into problems and looking for strong solutions. He’s perpetually curious and constantly experimenting with what’s next— believe us, we have the paper scraps to prove it. We encourage you to connect with Kaiser—he’s always up for grabbing coffee and talking all things creative (or plants). Stay tuned to see his design work in the near future!
64 6
1 year ago
Reason number 762 that we love filmmaking: we find equal fulfillment and joy in casting vision for our clients as we lead them, and then working with our friends and collaborators to bring the vision to life. We loved working with DP @josh.heinrich and gaffer @andrewmalcolmbaer to create a visual look and tone for this spot that blurred the lines between found/documentary style imagery and a more narrative look. We wanted to find ways to drop parents into little moments from elementary all the way to high school in a way that felt both true to their experience, yet elevated enough to evoke feelings of hope or nostalgia, as they consider their student’s arc through adolescence. Agency: @made.by.thread Director: @zackwilson_ Producer: @dkersten13 DP: @josh.heinrich 1st AC: @robbygoose Gaffer: @andrewmalcolmbaer Grip: @zachcampbellfilms Grip: @natehoskins Grip: @kevinerdvig Sound: @glennlewisibberson Color: @josh.heinrich.color G&E Rentals: @lampcandyrentals Camera Rental: @trioderentals
35 1
1 year ago
More frames from the short film we produced for Veritas Academy. Link to the film is in our bio. Big thanks to the crew that came together to create with us. Agency: @made.by.thread Director: @zackwilson_ Producer: @dkersten13 DP: @josh.heinrich 1st AC: @robbygoose Gaffer: @andrewmalcolmbaer Grip: @zachcampbellfilms Grip: @natehoskins Grip: @kevinerdvig Sound: @glennlewisibberson Color: @josh.heinrich.color G&E Rentals: @lampcandyrentals Camera: @trioderentals
50 1
1 year ago
When Veritas Academy approached Thread to help envision a cornerstone film piece to anchor their marketing efforts, we knew we didn’t want to make the typical school anthem video. We worked with Veritas Academy to create a narrative short film that speaks to the heart of a parent, and shows the potential ups and downs of their child’s learning experience. We’re thankful that Veritas’ marketing team resonated with this vision, and trusted us to bring the concept to life. Check out the full film at the link in our bio. Agency: @made.by.thread Writer/Director: @zackwilson_ Producer: @dkersten13 Cinematographer: @josh.heinrich 1st AC: @robbygoose Gaffer: @andrewmalcolmbaer Grip: @zachcampbellfilms Grip: @natehoskins Grip: @kevinerdvig Sound recording: @glennlewisibberson Editor: Zack Wilson Color: Josh Heinrich G&E Rentals: @lampcandyrentals Camera Rentals: @trioderentals
79 2
1 year ago