Work in Review: Ethel Magazine Collection One Print Edition
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It seems like not that long ago that
@allisonantram and I were sitting in the newsroom of our college newspaper promising that one day we’d work on a publication of our own one day. So when Allison and
@ashleyccastorena came up with a concept for a publication and asked me to help set the visuals for what would eventually become Ethel Magazine, I was immediately on board. Named after Allison’s great, great aunt, Ethel Magazine is a platform and creative project fueled by a desire to express purposeful, well-rounded femininity, and to explore the perspective and brilliance of women so we can all better understand and embrace our world.
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There is more to share about the overall brand and digital presence, but the print edition stands out as a core encapsulation of Ethel. After the digital launch in October, we started developing the print edition to give even more personality and visual exploration to each piece. What resulted was a 48-page, newsprint zine in a compact yet readable size.
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As I sit here a few months removed, I can look at this document with fresh eyes. My perfectionistic self can still see all the things I would change on a second go around. But did the final product result in what it needed to be to let the voices within it sing together? Yes. It has a beauty, personality, warmth, and structure all its own. I think Ethel could be proud of that. I can be proud of that.
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Thank you to Allison and Ashley for bringing me into the project, the writers+illustrators for their wonderful pieces,
@madelinemullenbach and
@kategrounds for their photography (cannot be overstated), and all those who have purchased a print edition.
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Purchase Collection One Print Edition ethelmagazine.com/shop
