Q126 introduces an evolved Lyst Index methodology, structured around three interconnected dimensions of data: Desire, Demand, and Discovery. In combination, these signals map the arc of fashion's digital attention economy, resulting in a more comprehensive and culturally-attuned measure of brand heat.
Desire measures cultural appetite: how brands live and breathe across digital communities. It pulls back the curtain on online fascination; where fashion becomes conversation and currency.
Demand data, the foundation of The Lyst Index, captures measurable intent to shop on Lyst. We track the volume and velocity of searches and sales, weighting repeat engagement that signals lasting interest. It’s not just about being seen, but about being sought after again and again.
Discovery explores how brand heat surfaces and spreads. Shoppers are engaging with new pathways to find fashion online, creating new signals from AI-powered search and inspiration environments. It’s about where and how a customer first encounters something irresistible.
Together, these signals favor brands that build momentum with intention. A fleeting moment is no longer enough, what matters now is holding attention, shaping desire and turning it into something tangible.
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Q126 marks the introduction of Lyst’s evolved Lyst Index methodology, structured around three core data dimensions: Desire, Demand, and Discovery. The first report applying this new approach sees new entrants and notable movements completely reshape the Top 20.
@ChanelOfficial claims the top spot, followed by @YSL and @Dior . Meanwhile @Gucci climbs four places, and @Celine enters the Index ranking for the first time.
Tap the link in bio to read more from the Q1 2026 Lyst Index report.
A new buzzword has started popping up in the Gorp group chats: ‘approach sneakers’.
Originally designed for climbers needing footwear that could handle the ‘approach’ to a rock face, these sneakers are grippy enough for rugged terrain, lightweight for movement, and slim enough for precision. Now, consumers are moving quickly to utilize them in far more "sea-level" environments.
@Village_PM ’s approach-coded sneakers rose 123% month-on-month, while searches for ‘approach sneakers’ surged 133% week-on-week. What makes the category interesting is that it sits slightly outside the dominant sneaker cycles of the past decade. The style isn't driven by mainstream sporting heritage; instead, they pull from the climbing world, creating a functional minimalism that feels increasingly appealing right now.
Get the full breakdown on Village PM, @HarryStyles ’ tiny shorts, and the @Swatch x @AudemarsPiguet "Royal Pop" collab in Lyst's Data Drop live on Substack now.
📸 Village PM
@Lemaire ’s iconic Croissant bag has quietly received a nubuck upgrade, giving the silhouette a soft, velvety finish. This new iteration is offered in two colorways: Soft Sage and Ebony Brown.
What are your thoughts on the bag?
Hosted in Los Angeles last night, Jonathan.Anderson unveiled his Cruise 2027 collection for @Dior , where old Hollywood glamour was reinterpreted through a contemporary lens.
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📸 Getty
Summer is calling for pieces that work across every moment, and @TommyHilfiger continues to define preppy essentials that do exactly that.
Whether it’s a poolside afternoon or a relaxed garden gathering, the pieces are built versatile staples that transition effortlessly from one setting to the next. Think classic polos, easy shirting, comfortable dresses and oversized totes that carry you from tennis courts to beach days without overthinking it.
This is preppy style at its most functional: considered, reliable, and designed to fit seamlessly into every part of your summer wardrobe. #TommyHilfigerPartner
Unveiling the second instalment of its summer campaign, @Chloe casts @AppleMartin in a sun-soaked surrealist vision captured by David Sims.
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Elsa Peretti, the famed @TiffanyandCo jewellery designer, model, and architect, was an artistic force to be reckoned with. She dominated multiple disciplines with a signature blend of passion and intensity. Whether she was on the runway or seated in her studio crafting a new design, she unabashedly owned the fashion industry’s attention economy long before the age of virality.
Though her personal style was relatively pared back, her presence was larger than life. Her striking bouffant hair and bold makeup choices did the visual heavy lifting for every look.
Style Lessons is Lyst’s series spotlighting icons who do not just follow trends; they define them.
📸 Getty Images
First unveiled in @MaisonValentino ’s FW10 collection and later reimagined by @Alessandro_Michele for the house’s PF26 collection, the Rockstud shoe remains an enduring design that continues to evolve alongside the house’s legacy.
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For SS26, @ConnerIves turns up the volume with a neon-soaked take on the classic rugby shirt. Part of the designer’s “On Pop” collection, the statement piece channels playful irreverence through electric color and bold proportions.
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Seen on @HudsonWilliamsOfficial ahead of Monday’s #MetGala, @Balenciaga ’s Jet sneaker might be the next must-have style.
Its chunky soles and worn-out effect channel the house’s signature footwear aesthetic, now reinterpreted through Pierpaolo Piccioli’s vision.
Tap the link in bio to shop.
When @Zendaya and @LawRoach put a press tour look together, the fashion world stops. Whether it’s sandy @Schiaparelli silhouettes for Dune: Part Three or bridalcore @LouisVuitton at the Paris Premiere for The Drama, this duo knows no bounds. They truly are best-in-class for method dressing.
Style Lessons is Lyst’s series spotlighting icons who don’t just follow trends, they define them.
📸 Getty Images
