Big news! This week, we unveiled our new entertainment data platform from the ground at #MusicBiz2023 @musicbizassoc in Nashville.
Launching in beta today with Luminate's authoritative music engagement data, the product’s intuitive design was constructed to complement the rapidly evolving global entertainment industry and allows users to explore a more comprehensive view of music consumption by artist and project at both global and individual country levels. Additionally, the platform provides customers with the ability to extract more in-depth, expert-level insights, marking the start of a new chapter for the company’s multi-faceted focus on understanding the intersection of growth and disruption in music and entertainment. Stay tuned for more details on the official launch date for all users, which will include all of Luminate's entertainment data sets across music, film, TV and more.
And be sure to check out our brand new website to stay up to date on all things entertainment data and insights: /
We’re heading to Atlanta for Music Biz 2026! Catch our very own Jaime Marconette on Monday, May 11 (2:30 PM EDT) for a deep dive into the numbers driving the physical music boom.
From the latest vinyl trends to actionable insights for labels and managers, we’re sharing the data you need to stay ahead.
More details in the link in bio. See you there!
The future of entertainment is data-driven.
The Data + Entertainment Summit brought together leaders across music, film, and television to explore how insights, AI, and culture are reshaping the industry.
How did Alex Warren turn “Ordinary” into a #1 Billboard hit? Our latest case study, Artists & Activations on Instagram, leverages Luminate’s comprehensive streaming data to track how an Instagram Activation propelled his off-platform growth.
Warren notes that while success has many drivers, Instagram’s support was a critical component in achieving this result.
Check the link in our bio to see the statistical analysis behind the climb.
Our second case study with Meta is now live! Artists & Activations on Instagram: Impact on Off-Platform Streaming Growth, examines the impact of Instagram Activations and includes an analysis of Alex Warren’s “Ordinary.”
Dive into the research to see how Instagram Activations drive sustained artist growth and durable chart momentum.
Check the link in our bio for the full case study.
In our recent partnership with Meta, we analyzed how social engagement translates into long-term commercial value for the music industry. Tamara Hrivnak, Meta’s VP of Music and Product Partnerships, notes that Instagram uniquely connects artists with the high-value audiences that drive their careers beyond short-lived moments.
Read the full case study via the link in our bio.
One week until the 2026 Data and Entertainment Summit. We are bringing together industry leaders to discuss the intersection of data science and the entertainment industry.
Check the link in our bio for the final speaker and registration details. We cannot wait to see you there.
Superfans drive the music economy.
@meta and @luminate_data just released a new study exploring how Instagram builds these deep connections.
We matched Instagram internal engagement data with Luminate music consumption metrics to identify why specific platform interactions lead to career growth. By layering social behavior over streaming and sales data, the research reveals that Instagram functions as a primary environment for cultivating superfandom.
The findings confirm that Instagram music engagers represent a more active and financially committed audience than the average listener.
This data provides labels and artists with a framework for understanding how digital engagement translates into measurable streaming growth and long-term relationships.
Swipe for the key takeaways or visit the link in our bio to read the full case study.
Luminate’s newest free report, Generative AI in Music, Film & TV 2026, explores the critical intersection of AI, law and audience sentiment.
Explore shifts in consumer skepticism, the latest on major legal battles, new licensing models and where audiences actually do feel comfortable using AI.
👉 Tap the link in our bio to download the free report.
The 2025 Luminate Year-End Music Report highlights a fascinating trend in consumption patterns: the “Track Streaming Pyramid.” While there are over 253 million registered ISRCs, the majority of streams are generated by a fraction of those tracks.
However, the level of dominance varies significantly by genre. By applying the Gini coefficient—traditionally used by economists to measure income distribution—to streaming data, we can quantify how “top-heavy” a genre truly is.
Read more at the linkinbio
Join Jaime Marconette at SXSW 2026 for an analysis of the data strategies fueling K-pop’s international success. This session features experts from Luminate and Virgin Music Group.
We’re breaking down the export-first philosophy that allows Korean labels to capture global markets through culturally adaptive campaigns and localized content.
While J-pop has historically focused on domestic success, a new shift is happening. According to Luminate’s latest report, Asia: A Global Force in Music, the “anime opening” has evolved from a TV staple into a global launchpad for Japanese artists.
Read more and access the report at the linkinbio
