🚨This account is now closed, but all the daily signals brands need to watch are documented @thefuturelaboratory
Discover daily insights from our research as well as:
: Exclusive macrotrend research
: Strategy behind bespoke projects with leading brands
: Human-led voices behind the research
🚨We have an announcement to make : We are moving our daily insights to @thefuturelaboratory
LS:N Global is merging into a single, unified Intelligence Platform at The Future Laboratory, bringing everything together in one place.
As well as your go-to daily insights, see first glimpses of our exclusive macrotrend research, bespoke projects with the world’s leading brands, and human-led videos where our team unpacks the research.
@channel4 captures the raw energy of Women’s Football in new campaign ⚽
Just launched, Pure Football, a mixed media campaign celebrating its coverage of the @adobe Women’s FA Cup, placing authenticity and fan culture at its core.
Created by its in-house agency 4creative, the campaign centres on a high-energy film by magna studios. Shot on real match days, the film combines footage from vintage broadcast cameras, Bolex cameras, disposables, iPhones and Meta glasses to reflect how the game is experienced across generations and platforms.
The opportunity? Create authentic, lo-fi content with communities, rooted in real moments and culture.
@jgalliano x @zara
Amid growing competition from ultra-fast fashion players such as SHEIN and Temu, which are capturing younger, price-sensitive shoppers, high street brands are tapping into designer credibility.
Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galliano, who will design seasonal collections by reworking the brand’s archive.
Described as a process of ‘re-authoring’, the collaboration will see Galliano deconstruct and reconfigure past designs using new materials to attract those who are seeking elevated design at accessible price points.
As archival thinking and authorship become new markers of value, how can your brand build credibility beyond aesthetics?
Social feeds are now the menu...
Reshaping how young audiences consume content, with 56% of Gen Z say social media influences their food and drink purchase decisions.
💡Short-form video sits firmly at the centre of this shift.
Platforms like @youtube and @tiktok now dominate daily media habits, with 43% of Gen Z watching more than two hours of video content each day, and just 5% opting out entirely (source: Attest).
The findings highlight a generation defined by ‘video dominance, platform fluidity, high social engagement and growing scepticism toward AI-generated content’, signalling a shift brands must adapt to in 2026.
How can your brand prioritise short-form video in visually compelling, snackable formats?
The China Playbook: What brands get right and wrong about Chinese New Year campaigns
The China Playbook is a monthly briefing from @hotpot_agency equipping businesses with the knowledge to navigate the complexities of the Asian premium lifestyle market.
🐎 We have entered the Year of the Fire Horse in the Chinese Zodiac, which is a rare astrological event that only happens once every 60 years. The Fire Horse is historically associated with high energy and volatility, and this is reflected in this year’s marketing.
: From red-washing to emotional realism
We’re seeing a shift very much away from the red-washing you find around Chinese New Year, and much more towards what Hot Pot China is calling emotional realism.
: How @nike got it right
Nike released its Breaking Through with Sport film series in 2026, addressing the Chinese New Year ritual of talking about money and comparing salaries.
How to appeal to each generation through visual design?
New research from @adobe reveals a widening generational divide in how UK Consumers perceive design, with younger audiences placing significantly greater emphasis on visual quality and brand presentation.
💡75% of Millennials place the greatest emphasis on strong visuals, compared to 65% of Gen Z and 50% of Baby Boomers.
💡31% of Gen Z view AI-generated branding as less authentic and about one-fifth of Millennials believe AI could replace human designers.
From Creative packaging to unprofessional branding, find more stats on generation-specific design via the link in our bio.
Forget chasing trends. The most powerful ***and hardest-to-replicate*** driver of cultural relevance is genuine community.
We identified a key question from day one of SXSW Austin 2026:
How can brands tap into culture in a way that feels genuinely relevant?
The answer emerged from multiple panels:
: Precision & Passion: The Modern Art of Brand Storytelling, featuring CMOs and brand leads from Peloton and Neutrogena.
: At the Epitome of Innovation: Long-Term Creator Partnerships, with insights from Google, Tripadvisor and top creators.
@igaweglinska explores the power of sensory restraint
Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that investigate sensory substitution – the brain’s ability to compensate when access to one sense is reduced by intensifying others.
Brands need to move beyond visual-first design by experimenting with sensory restraint and substitution across products, retail and digital environments.
A comprehensive independent review from the UK’s @angliaruskin has confirmed that daily collagen supplementation delivers measurable improvements in skin elasticity and hydration – both key components of healthy ageing – but stops short of making broad anti-ageing claims.
As consumers grow more sceptical of vague longevity claims and demand data-backed efficacy, brands need to identify which product claims can be substantiated by independent research.
Discover more via the link in our bio.
Are you missing the conversation on @reddit
Especially across beauty, wellness, lifestyle, and culture.
Previously regarded as a niche platform, Reddit is the fastest-growing social media site globally, with daily active users surging from 55m at the start of 2021 to 116m in October 2024 to October 2025.
We explore three different opportunities within Reddit in our latest article: The Reddit Opportunity
: Community connectors
: Native ads
: AI Optimisation
Discover more via the link in our bio.
