🚨Are you ready for the Future of Drinks?
Our new Drinks Futures 2026-2027 macrotrend report, Liquid Intentions, is OUT NOW.
: The drinks industry is at a crucial turning point.
: What if you spent a day in your future consumer’s shoes?
: That’s not insight, it’s your competitive advantage.
Our latest macrotrend, Liquid Intentions, maps out a full day in your future consumers’ shoes, exploring both non-alcoholic and alcoholic opportunities, at home and out of home.
More than ever, consumers expect you to deliver on a promise. They need bang for their buck and want to create moments that matter.
‘Liquid Intentions is a strategic handbook on how your brand could shape the human experience by fuelling joy, optimising everyday moments and creating rituals that leave a lasting imprint on your consumers’ lives,' @seyioduwole foresight analyst and the brains behind the research.
Discover the full report on our shop via the link in our bio 🔗
Little tips for engaging Gen Z, from Darshita Goyal, freelance culture writer and brand strategist, offering a cross-sector perspective from her home country, India.
👀 Keep watching to learn about the optimism gap between India and the West, and the opportunity to tap into Gen Z to gather invaluable feedback on your products.
To tap into younger audiences globally, explore our latest macrotrend report: Gen Z : Global Youth Atlas.
If tomorrow’s consumers are already reshaping today’s markets, are you keeping up? Discover the report via the link in our bio 🔗
Hear from the trailblazers on the future of drinks...
Last month, we hosted an exclusive network evening at The Roof Gardens to unpack our new report, Liquid Intentions.
The event featured a panel of industry leaders who shared their expert perspectives on what’s next in the sector. Here's a snippet of what they had to say.
@thejuicybrick@bompasandparr
This week, our co-founder Christopher Sanderson took to the stage at the @wwd Beauty CEO Summit at The Breakers in Palm Beach.
Joining Madeleine Boyd, Global Senior Vice-President of Beauty and Wellness at @together.group Chris presented The AI Makeover: The future of authenticity in an artificial era, exploring the forces redefining beauty, wellness and commerce.
Want to bring future-focused insights directly into your business? Book a bespoke presentation via the link in our bio.
Photo Credits:
Marissa Alper/WWD
Caroline Xia/WW
As India’s luxury market evolves, culturally fluent, globally exposed consumers are shaping craft-conscious, culturally embedded and ritual-led propositions.
We explore this shift in our latest market report : Recalibrating Indian Luxury.
Become a partner of The Future Laboratory to read the report and get access to our entire reports library. Click the link in our bio 🔗
Meet the trailblazers leading the conversation on how sustainability fatigue is being challenged with bold new thinking.
The Future Laboratory has partnered with UK-based Arbor Communications to launch our Rebranding Sustainability series. This In Conversation preview is just a glimpse of how Fiona Harkin and Stephanie Turner, co-authors of the report, unpack the ideas reshaping one of the most debated topics in business today.
Discover more about the in-conversation and Rebranding Sustainability series via the link in our bio 🔗
🚨 NEW free webinar exploring the future of longevity
Google searches for 'longevity' have tripled in the past year. What was once a niche wellness conversation is now reshaping luxury, beauty, hospitality and consumer expectations.
Join us on 11 June for a free webinar exploring the findings from our latest research with @together.group New Codes of Luxury: The Longevity Effect.
Hosted by Alex Hawkins, director of strategic Foresight at The Future Laboratory, we’ll explore the emerging strategies, behaviours and opportunities defining the next era of wellness.
📅 Tuesday 11 June
⏰ 2:00pm BST
Sign up for the webinar via the link in our bio.
🚨 New Design Direction just launched : Proper Pubs
Britain’s pubs may be declining in number, but their cultural relevance is making a quiet comeback. What opportunities does the pub revival scene open for your business?
From textural tensions to comfort colours and iconic identities, this report explores the new rules of design. It highlights four standout case studies, the must-know global hospitality spaces, getting it right.
We have a new Back to the F**kture podcast exploring the need for a deeper, more symbiotic relationship with nature.
👂 Hear the conversation between Martin Raymond, co-founder of The Future Laboratory, and Merlin Hanbury-Tenison – Cornish conservationist, army veteran and founder of The Thousand Year Trust, Britain’s rainforest charity – as he shares his journey from a Helmand bomb blast to his recovery beneath the ancient oak stands of a temperate Cornish rainforest.
Tune in to also hear Merlin's take on AI and rewilding the future soul : ‘People keep saying it’s too late… that the Genie is already out of the bottle, but does that really mean it’s too late, or that we simply don’t have the will power to act decisively and with more long-term intentions? If we’re not careful, AI could become an existential crisis more irretrievably damaging than climate change.’
Listen via the link in our bio 🔗
The future of drinks, served one sip at a time.
Swipe to see what was on the menu at our latest exclusive networking evening at The Roof Gardens ➡️
Last week, we brought together industry leaders, partners and experts to explore the future of the drinks sector, unpacking insights from our latest report, Liquid Intentions, alongside an expert panel discussing what’s next for the industry.
Guests indulged in a drinks menu designed with the future in mind, inspired by evolving consumer behaviours and emerging flavour trends shaping tomorrow.
Partner with us via the link in our bio to receive access to exclusive physical and online events, plus our full research library.
A glimpse from the stage at the @walpole_uk British Luxury Summit 2026 at The Londoner Hotel, where our co-founder Christopher Sanderson explored a powerful shift redefining the future of luxury.
Captured here by Philipp Ammon Photography, a few moments that reflect a much bigger movement.
We’re entering a new era where consumption carries deeper cultural meaning.
Where what we choose is no longer just consumed, but consciously curated as an expression of who we are.
Want to bring future-focused insights directly into your business? Book a bespoke presentation via the link in our bio 🔗
Our co-founder, Chris Sanderson, attended The Editors’ Table: London last week.
An insightful evening with @voguebusiness Executive Members, bringing together leaders shaping the future of fashion and luxury.
Photography by James D. Kelly.
