At last night’s @meetpeoplelikeus x @tiktok_uk event, our very own @anupparmar shared his full-circle journey from studying Sport Rehabilitation, to unexpectedly landing in media, to rediscovering his connection to sport through award-winning queer storytelling at his time at GAY TIMES. His work has championed LGBTQ+ visibility in traditionally hyper-masculine spaces, producing powerful campaigns with Channel 4 and more.
Now at LOOP, Anup continues to uplift independent publishers and purpose-led platforms, helping brands like Google, Sky, L’Oreal, Tesco and Hinge collaborate with the communities shaping culture today. A reminder that following your intuition can lead you exactly where you’re meant to be 👏👏.
#peoplelikeus #mediaindustry #tiktok
Last weekend we were at @getyourkitsoutfestival with our partner @schuh a true celebration of women’s football, fashion and community.
A highlight for us was teaming up with the incredible @thatsewnicole . From holding a hands-on embroidery workshop where guests stitched and customised their own creations, to sharing her voice on the panel championing grassroots women’s football, Nicole embodied the spirit of collaboration, creativity and empowerment that GYKO is all about. 🪡 ⚽.
The day had so many standout moments: a buzzing grassroots market of independent sellers, inspiring conversations, DJ sets that kept the vibe high, and an iconic fashion presentation.
We’re proud to have been part of it and even prouder to celebrate our community through talent like @thatsewnicole and @baes_fc 🙌
Such a proud moment seeing @anupparmar take the stage at @gaydio ’s Summer of Pride at Century Club.
He spoke about how community and culture are too often commoditised — and why brands need to move beyond tokenism to build trust and real representation.
Highlights from his talk: • Community + culture must be more than trends • Who’s getting it right (and wrong) • Steps for authentic, long-term representation
He also spotlighted our work with @hinge and the @schuh x @nike x @baes_fc campaign — some of our proudest community-first collaborations.
Photo credit: Nick Ford Photography
What a day at Madfest! 💥 We kicked things off by watching our brilliant advisor Lianre Robinson on the @wacl2 panel, where she spoke powerfully about how embracing a potential-first approach can break barriers, accelerate women into leadership, and make true meritocracy possible — joined by Jennifer Finch from Amazon and Pradeep Duggal from Bupa.
Then we dived into an inspiring talk with Diageo’s Global Luxury Culture & Entertainment Lead, all about the power of micro-communities and running campaigns that actually matter.
Oh — and we even squeezed in a fun game (competitive, obviously) and a surprise meet-and-greet with the one and only Mummy Pig 🐷✨
Grateful, inspired, and slightly buzzing. #Madfest2025 #WACL #WomenInLeadership #MicroCommunities
Day 2 at Cannes : LOOP attended Pinterest ’s Manifestival, centered around celebrating creativity and community. One of LOOPs amazing community leaders, Nicole Chui @thatsewnicole , hosted an exclusive workshop to create custom made bag charms as part of Pinterest’s activations. Nicole is not only an artist, but also the co-founder of @baes_fc a football team for those of Asian heritage. This workshop inspired creativity whilst also encouraging collaboration and meaningful discussions.
LOOP is proud to support @pinterest in their commitment to uplifting emerging artists and underrepresented voices. Events like this showcase the power of creative platforms and we are honoured to have been a part of this. We’re grateful for Nicole’s participation in this and sharing her skills, and to everyone who took part in this!
#Canneslions2025 #pinterestmanifestival #LOOPCannes #collaboration #diversityinart #creativeplatforms
Cannes Day 1! Here are a few highlights:
Breakfast hosted by @ittakesavillagecollective with @simplymschloe at the Spotify Beach. We’re honoured to be a part of ITAV’s activation at Cannes, as their focus on community and inclusion closely aligns with LOOP’s core values and drives everything we do.
Attended The Forum to hear from Charlotte Stavrou from @sevensixagency who presented the latest influencer pricing report - such an insight listen.
Later, our very own Jade joined a panel of leaders at @wacl2 's Empower Cafe for the discussion, #ChangeTheStats: Gender Balance Leadership Isn’t “Woke” - It’s Winning. The panel focused on redefining leadership language and Jade offered her valuable insight whilst highlighting LOOP’s role in this conversation.
We’re looking forward to the rest of this exciting week!
#CannesLions2025 #LOOPCannes #ItTakesAVillage #WomeninLeadership
We’re excited to announce our sponsorship of @ittakesavillagecollective 's presence at the Cannes Lions Festival this year! ☀️
ITAV, founded by the amazing @simplymschloe , focuses on making underrepresented voices seen, heard and empowered. The drive for meaningful change aligns with everything we believe in at LOOP. We’re inspired by the way ITAV is creating space for marginalised communities to impact the industry and we couldn’t be more honoured to be a part of this.
#CannesLions2025 #ittakesavillagecollective #ITVACanes2025 #creatinglegacy #socialimpact #LOOPCannes
On Wednesday 21 May, we were proud to support @marketingacademyfoundation Book Club Fundraiser — a morning filled with inspiring conversation, led by @amazingif Sarah Ellis and a brilliant panel of marketing minds from LEGO, Hotel Chocolat, and @ittakesavillagecollective@simplymschloe
All in support of helping young people from disadvantaged backgrounds access careers in marketing.
Real opportunity. Real impact.
#SquigglyCareers #MarketingForChange #LOOP8
We’re proud to be sponsoring @marketingacademyfoundation Book Club Fundraiser on May 21st as part of our initiative to give back to the community.
Our support will help fund a BeTheOne bootcamp — a one-day workshop equipping young people from disadvantaged backgrounds with the tools to kickstart a career in marketing.
Honoured to stand with such an incredible foundation. 💫 #LOOP8 #BeTheOne #diageo
We wish you a wonderful festive Holidays 🎄
We hope 2025 will bring you all more successes and joy 🎉
Shout out to the amazing @thatsewnicole and @mesemestudio for the gorgeous custom Concha baubles. As well as @coybiscuit for the ever so sweet biscuit.
With love,
LOOP team ❤️
:🎉 Huge congratulations to our COO, Jasmine, for being inducted into The Media Leader’s Future 100 Club: Class of 2024! 🎉
For the past 7 years, Jasmine has championed diverse media and inclusive planning, empowering communities and emerging publishers to thrive. Now, with her own community-driven agency, she’s setting new standards for fair representation and sustainable media practices. We couldn’t be prouder to see her recognized for leading the charge toward a more inclusive industry.
#Future100 #MediaInnovation #InclusiveMedia #LOOP
Excited to welcome Anup, our new Partnership Manager at LOOP! 🎉 With experience from Notion Magazine, Gay Times, and The Independent, Anup has led impactful campaigns that uplift the LGBTQ+ community and connect diverse brands authentically. His passion for inclusivity and expertise in media make him an incredible addition to our team. Welcome, Anup! 🌈✨
#WelcomeAnup #LOOPTeam #InclusiveMedia #LGBTQAdvocacy
