LOAM | Organic Finnish Functional Mushroom Extract Powder

Brought to you the hard way, so you can take it the easy way... Trade Licences. Dabbling with customs codes and many, many wrong turns... By May 2025, we fought through it all to launch LOAM - the UAE’s only Finnish mushroom brand. 🍄‍🟫 Over 90% bioavailable. No BS. Zero shortcuts. 🙌

Spoiler: we decided to build a brand that's turned into a lifestyle. One call to Finland turned into a farm visit, a few saunas, and… a fiancé. Somewhere between the ice baths and extraction labs, we promised: LOAM will never be mediocre. 🙌 🍄

Oops, we didn't mean to start a mushroom brand... From Alzheimer’s to Lion’s Mane - this is where LOAM began. 🍄‍🟫 A crash course in brain health, botched powders, and refusing ‘good enough.’ 👉 Watch the messy start and stay tuned for part 2. #loam #loamblends #cordyceps #lionsmane #chaga #reishi #shiitake #maitake #adaptogens #medicinalmushrooms #holisticwellness #wellnessproducts #mentalhealthtips #dubaihealth

Big news! 📢 You can now shop your LOAM essentials at @thegivingmovement ✨ This feels like a natural alignment for us: two homegrown brands rooted in intentional living, movement, community, and everyday rituals that make you feel good. So whether you’re stopping in post-workout, mid-matcha run, or just passing through… your LOAM ritual is now waiting for you there 🍄☕️ Come check us out! 📍 The Giving Movement, City Walk

Name a better Sunday, we'll wait... 🧊🍄🎾🧘🏻‍♀️ Always a pleasure with the @thrivewithlindsey community at the Wellness Circuit and the Adu Dhabi Crew. @girlzfromrio bringing the vibes as always. We love to see @tentwentyuae finding their tribe 🙌🏻 Until the next one @thrivewithlindsey 🫶🏻 @primesports.ae #padel #padeluae #yogauae #functionalmushrooms #abudhabi

@loamblends 🍄 The world has felt loud. Heavy. Fast. And somewhere in the middle of all of it, we forgot how important it is to just be around good people. The kind that make you feel calmer without trying. The kind that remind you to slow down. The kind that make life feel a little more human again. This is for community. For grounding. For conversations that last longer than screen time. For people who genuinely show up for each other. LOAM More than a supplement. A place to land. #mushrooms #functionalmushrooms #community #wellness

LOAM Green Energy Smoothie 🌿⚡️ A vibrant, energising blend built around LOAM Cordyceps - paired with spinach, mango, and matcha for a naturally green boost that actually works. INGREDIENTS • half a teaspoon of LOAM Cordyceps powder • 1/2 frozen banana • 2 big handfuls of baby spinach • 1/3 cup frozen mango chunks • 1 tablespoon matcha powder • 200 ml coconut water • 1 squeeze of fresh lime juice The first of the LOAM smoothie series... with more blends coming as we warm up for summer ☀️ Save this post to try it for yourself! 💚

A little birthday tribute to the wonderfully unhinged mind behind LOAM 🍄🤎 This past year has been filled with chaos, creativity, questionable decisions, mushroom-fuelled ideas, and somehow… it all turned into something really special. Building LOAM has been anything but ordinary and honestly, we wouldn’t want it any other way. Here’s to many more unhinged moments ahead 🤭✨

Great event at my favourite spot✨🩵stretch and play 🎾

Millennial vs Gen Z 🍄‍🟫 What side are you on? 👀

ONE YEAR OF LOAM 🍄✨ We honestly can't believe we're writing this. A year ago, Matt and I started LOAM with a dream - to bring the most bioavailable, ethically sourced functional mushrooms to the UAE and build something that actually meant something. We had no idea what we were doing. We just knew why we were doing it. And then you all showed up. And kept showing up. So for our one-year birthday, we wanted to celebrate the way LOAM knows best — with our community, doing something we love, somewhere beautiful. Yesterday at the most aesthetic padel courts in Dubai @lacantinesportsclub at Bluewaters - 24 of you came out for a morning we'll never forget 🎾 King of the Court tournament - Goodie bags and rackets by @aora.athletics - @tentwentyuae Padel covers for the winners - A padel mobility demo and deep stretch led by the one and only Rory @padelmobility - And our mushroom Mamacita Tash keeping the vibes absolutely immaculate on the deck all morning 🎧🍄 There were giveaways, there was sunshine, there was so much laughter and honestly there were a few happy tears from us. To every single person who has bought a bag, told a friend, come to an event, messaged us at 11pm asking about Lion's Mane, stocked us, supported us, or simply believed in what we're building - thank you. The UAE has given us a home, a community, and the most fertile ground to grow something real. LOAM is one. And we're just getting started 🌿 With all our love and a whole lot of mushrooms, Matt and Imogen 🤍 @loamblends #LOAM #LOAMBlends #FunctionalMushrooms #DubaiWellness #lacantinesportsclub

COME FOR THE PADEL. STAY FOR THE PRIZES. 🎾 We’ve teamed up with some amazing brands to make Saturday even better 👀 Here’s what’s up for grabs 👇 For every contestant 🏅 @aora.athletics goodie bags featuring a tee, cap & water bottle for on and off court. For our 2 winners 🏆 @tentwentyuae premium padel racket bags each @loamblends hampers featuring Cordyceps, Lion’s Mane & our signature tote. All happening at our birthday padel party this Saturday 🥂 📍 La Cantine Sports Club @lacantinesportsclub ⏰ 08:00–10:30AM See you on court, we can’t wait to celebrate with you! 🎂