🌊 PURE MAGIC 2026
20 years of running wonderful events with YOU !
EVENT CALENDAR
🇮🇪 MAR 13–17
PADDY’S WEEKEND – SEASON LAUNCH
📍 Achill Island
🪁 Kitesurf • 🎶 Pipe Bands • 🍺 Guinness • 😄 Good Times
🏄♂️ Coaching Available
🥾 APR 3–6
SOUL STUFF × PURE MAGIC WEEKEND
📍 Achill Island
🥾 Hike • 🤝 Meet • 🌊 Ocean Energy • ✨ Fun
🌬 APR 10–12
WING CLUB WEEKEND
📍 Achill Island
🏄♂️ Wing • 🧭 Explore • 🤙 Ride • 🍻 Social
🏁 MAY 23–24
WING REGATTA – HOWTH
📍 Howth
🌬 Wing • 🏄 SUP • ⚡ E-Foil
🏁 Racing • 🎉 Community Vibes
🌊 JUN 19–20
DUBLIN BAY FOIL FESTIVAL
📍 Dún Laoghaire
🏁 Racing • 🧪 Demos • 🏄 Intros • 😎 Fun
🎉 JUN 21
PURE MAGIC 20TH SPECIAL
📍 Dollymount Beach
🏖 Beach Fun Day
🧪 Gear Demos • 🏄 Test Sessions
🪁 JUL 17–19
MIKF 26 – MAYO INTERNATIONAL KITE FESTIVAL
📍 Achill Island
🌬 Epic Wind • 🎉 Festival Vibes • 🌍 World gathering
🎶 SEP 25–26
BATTLE FOR THE LAKE
📍 Achill Island
🎶 Music • 🌊 Watersports • 🔥 End of Season Party
🌊 Wind. Waves. Community. Adventure.
Join us across Ireland for an epic Pure Magic 2026 season.
📍 Achill Island • Dublin Bay • Howth
👉 Save the dates & ride with us!
#lifeispuremagic #events #festival
Life is pure magic… ✨
Two kids with windsurf posters on their bedroom walls… dreaming of the ocean.
Years later, we’re still living that same dream…and sharing the passion far beyond ourselves. 🌊
20 years that @puremagic_cat endures this…
Not even sure how physically this is possible
The reality of having a kite shop right besides the best spot in the world #lifeispuremagic #fun featuring @studio81sport
Who’s keen??? 😎
August 14th - 17th @puremagicachill and we are 3/4 way full!!
Wanna explore Achill, meet likeminded legends, saunas, sea swim & Breathwork?? Get creative with your camera and editing? Dunno about you but this sounds like and absolute buzz to me 😎
We have a camper van option which does not not include bed or breakfast and is at a discounted price 🙏🏻
Music in video | Ryan Harris - All the light
Tickets in bío
Any questions, reach out 💜
#achillisland #photography #discoverireland #wildatlanticway #irelandretreat
🌊 PURE MAGIC KITE CLUB WEEKEND – ACHILL 🌊 #1
Special trip with @lumiereaziz ( yallahhh!) and special guests
📍 Pure Magic Achill Island Lodge
📅 Friday–Sunday May 15-17
FRIDAY
• Arrival from 3pm
• Check-in & Chilling
• 8pm Pizza & Beers / Welcoming
SATURDAY
• Breakfast
• Kite Session
• Lunch / rest
• Kite Session
• cheeky Pint at ze Pub
• Optional Sauna
• cheeky pint at anozer Pub
• Group Dinner at the lodge 🍽️
• Evening craic.
SUNDAY
• Breakfast
• Kite Session
• Pack up & showers
• Depart by 2pm (back to Dublin)
✅ Included:
• 2 nights B&B (twin / triple rooms – no dorms)
• All breakfasts + 2 diners
• hosting / logistic/ safety and 24/7 super Guide Aziz
• All the fun and good vibes
Not included:
Lunch/ Drinks / Sauna/ kite lessons if needed
• Bike hire (if Greenway spin happens)
• Transport ( we car Pool- we share everything it’s a social weekend!)
💰 €300 per person / Bargain for this first one !
Limited spots
Text Francois 0851056344 “ pleaseeeeee Me!!!!”
And wait for instructions
Unbelievable!!!!!
What a month it’s been for kiteboarding 🔥
@lordsoftram kicked it all off
@yucel_paralik absolutely blew it away
@geronimoroalife126 came back swinging like Darth Vader
Then @_edgar_ulrich “finished it”…
…or so we thought.
Because if you know Geronimo, you Know
And if you don’t… now you know!
Haters will say it’s fake but that also… you know
BEHIND THE SCENES : XENON ELIXIR IN IRELAND
Even the sheeps could not believe how good the all-new full-carbon ELIXIR looked in Ireland, the land of PURE FREERIDE.
Catch the XENON team behind the scenes in their testing sessions of the latest XENON twintip, during the incredible Battle For The Lake hosted by our dear friends @lifeispuremagic !
Carved from the LALUZ, the ELIXIR reveals itself in its stunning construction: the new pinnacle of full-carbon construction and design. All supported by our unique unidirectional carbon dual-backbones : the latest benchmark in ultimate kiteboarding performance.
Find out more on our webiste (link in bio).
———————————————
Have you watched “XNN: FREEDOM. UNLEASHED.” yet ?
Head to our YouTube Channel and Subscribe.
Visit XENONBOARDS.COM for more.
Filming: @lksmedia_
#xnn
#xenonboards
#kitesurf
#kiteboarding
#kitesurfing
Sometimes you lose. Sometimes you win.
20+ years on this beach… and we still don’t know.
Will it blow? Will it hold? Can you trust it?
Doesn’t matter. We show up anyway.
Because when it turns on…
it’s magic.
Today, it turned on. 🔥
#dollymount #kitesurfing #lifeispuremagic