THE STORY BEHIND THE COLLECTION.
My love for beauty began with my grandmother. She worked as a @mylene.eu consultant for 30 years, and some of my earliest memories are of playing with her makeup. No rules, no pressure, just pure joy. I can still see her getting ready by the door, and how proud and confident she looked. As a child, that feeling came so naturally. You didn’t question how you looked you just felt free.
That feeling is something I’ve held onto. Today, as a makeup and hairstylist, I want to help women reconnect with that same lightness to feel good in their own skin and find confidence in the little things.
This collection was created from that idea: simple, thoughtful essentials that support your hair without making it complicated. Because sometimes, it’s the smallest details that can change how you feel.
#mylènexliene #greathairstartshere #ad #hairstyles
PINCH ME!!! It’s finally live 🌼
As of today, you can shop my collection online!
Together with @mylene.eu , I’m launching a limited edition hair collection, featuring both hair care and styling products.
I’m beyond proud of this collection and so grateful for this incredible journey. What started as an idea in July 2025 has come to life over the past few months. From developing the concept and testing products and fragrances, to selecting the packaging and creating the full branding story and visuals. I’ve been involved every step of the way.
A huge thank you to the amazing team at Mylène for their trust and the creative freedom they gave me throughout this process. And thank you all for your support here online it truly means the world 🤍
#mylenexliene #haircare #ad #limitedcollection
Breaking News! I’m launching my very own hair collection!
Together with @mylene.eu I’m bringing out a limited edition collection featuring both hair care and styling products. And here’s your very first teaser of one of the products…
The full collection launches next Tuesday (28/04) and I truly can’t wait to share it with you all!
I feel incredibly grateful for this amazing journey. What started as a first idea in July 2025 became reality in the past months. From developing the concept, testing products and fragrances, selecting packaging… to creating the full branding story and visuals. I had the chance to be involved from A to Z.
A huge thank you to the fantastic team at Mylène for their trust and the creative freedom they gave me throughout this process.
I absolutely love the collection and I’m so proud of it. It feels surreal (and a little scary!) to finally share this with you here.
Thank you so much already for your support and for all the kind messages after last week’s announcement.
Lots of love, Liene
💛
One year ago, our very first exhibition took place: “A Set of Elements” an expo where my husband (@woti_be ) and I (@liene ) showcased both our individual works and the pieces we created together.
It’s something I look back on with so many emotions. On one hand, I feel incredibly proud of what we created and presented there. On the other hand, I also see so many things that could have been done better. The location, the PR, and so much more. Back then, we did everything ourselves, and that experience taught us a lot.
But maybe the biggest lesson of all is realizing how fast time passes, and how important it is to spend that time doing more of what truly fulfills us.
Pictures: @katoopeeters
Matching our drinks to our outfits 💚🤎
The Xanders summer collection is so beautiful, we both fell in love with the sheer fabrics. The best part? You can mix and match the pieces with different dresses, tops, or outfits to give your look that extra touch of effortless summer chic.
@xandres_belgium #outfitinspiration #summerlooks Ad
✨ Morgen om 20.00 gaan we LIVE met Liene op Instagram! ✨ Jullie konden de afgelopen dagen al jullie vragen insturen… en morgen beantwoorden we ze live. 💕 Van beauty tot tips & favoriete producten — we praten over alles wat jullie willen weten….én een leuke verrassing die niet wilt missen!
Zien we je morgen? 👀
✨ Demain à 20h00, retrouvez-nous en LIVE avec Liene sur Instagram ! ✨ Ces derniers jours, vous avez pu nous envoyer toutes vos questions… et demain, nous y répondrons en direct 💕 Beauté, conseils, produits favoris — on parlera de tout ce que vous voulez savoir.
Et une jolie surprise à ne surtout pas manquer ! ✨
On se retrouve demain ? 👀
I just realized I never shared these photos here! They’re from a family shoot last September such a beautiful day and such a lovely shoot.
But what I feel most when I look back at these photos is how fast time goes by, how quickly they grow up, and how much more I want to focus on living in the moment and truly enjoying our time together. Motherhood has taught me so much, about love, patience, growth, and being present in the little moments that end up meaning everything. I’m endlessly grateful for my family and for the privilege of being “mama” to these two beautiful souls.
Today, I’m celebrating all the love, chaos, cuddles, lessons, and memories that come with motherhood 🤍
This collection I created together with @mylene.eu was so much more than creating products. It’s about passing down rituals, beauty tips, and little traditions from one generation to the next. From grandmother to granddaughter, from mother to daughter. The kind of moments that later become cherished memories. It’s about emotion and connection. About memories tied to a feeling.
My grandmother is the main reason I became a make-up and hairstylist. She worked for Mylène for 30 years and as a child I would always get her testers. I still remember dipping my fingers into eyeshadow palettes and trying on my grandmother’s lipsticks. Those are some of my very first beauty memories.
So when Mylène contacted me for this collaboration, it truly felt like a full-circle moment. I poured my whole heart into this collection. From developing the concept and the products I wanted to create, to choosing the packaging, the scent, testing every sample, and bringing my vision to life through the campaign shoots.
Sharing something this personal online doesn’t always come naturally to me, but I hope you can truly see and feel the love and intention behind this collection.
Here’s to creating new memories and passing them on to your mother, your children, your friends, and the people you love.
My very own collection! I still can’t believe it!
Here are four easy, everyday hairstyles I created using my hairstyling and hair care products. Thank you all so much for your kind words and support it truly means the world to me!
I’d love to see what you’ve tried or hear about your favorite products 🤍 Feel free to reach out if you have any questions or need more info on how to use them! You can shop the @mylene.eu x @liene products via link in bio
