Three years in the making. Director of Product Development Tamerri Ater breaks down how we created an SPF 50 that’s balancing, refreshing, and protecting.
When we started developing Sun Serum SPF 50 three years ago, our founder @sashaplavsic knew she wanted to create a mineral SPF that protected skin and felt refreshing to wear. “I went from having oily skin in my 30s to dry skin after having kids,” says Sasha, “So it was important to me that the sunscreen help to balance skin, rather than leaving it dry or greasy. I’m so excited to finally share what feels like a really modern and transformative formula.”
Shop new Sun Serum Mineral Sunscreen SPF 50 at ILIABeauty.com.
Sun Serum vs. Skin Tint—a side-by-side comparison. ILIA’s Director of Product Development Tamerri Ater breaks down what each SPF formula brings to the table.
✨ Sun Serum—SPF 50, no coverage (just a tint to minimize white cast), natural finish, powerful skincare ingredients that hydrate + control oil
✨ Skin Tint—SPF 40, light coverage, dewy finish, potent hydrating + smoothing skincare ingredients
The common denominator? Both formulas are non-comedogenic and safe for sensitive skin—and available in store + online @sephora .
Today’s the day. The Friends + Family Sale is now live and we’ve got the perfect itinerary for you—
✨ 20% off sitewide
✨ 25% off for ILIA VIPs (free to join)
✨ Choose a free mini with any order*
✨ + Full-size Bronzer or Highlighter w/ $100+*
✨ + Full-size Barrier Build
w/ $175+*
Save on everything—only at ILIABeauty.com.
We’re bringing you into the fold—The Friends + Family Sale starts tomorrow with 20% off everything. And today only, VIPs get early access to 25% off, a free mini with any order, and more.* Become an ILIA VIP (it’s free) or sign in at the link in bio to shop our annual sale early. *See site for details.
We don’t sleep on sunscreen. But we did sleep over @millbridgecourt Surrey with a few friends to celebrate the launch of Sun Serum SPF 50 at Liberty. Stop by in person or online @libertylondon to shop the refreshing + protecting new formula for your next wake up call.
Big announcement, tiny tote. It’s your last chance to bag the Limited Edition Mini Tote. One lucky winner will get the mini bag, plus a $500 ILIA gift card to fill it with your favorites (how many could you fit?).
How to enter—
✨ Follow @iliabeauty
✨ Like this post + leave a comment
✨ Join the @iliabeauty Broadcast Channel
Ready, set, glow. @Badgal.Edie shares her three go-tos for an effortless ‘no makeup’ look—
1️⃣ Hydrate with The Base Face Milk
2️⃣ Protect with Sun Serum Mineral Sunscreen SPF 50
3️⃣ Add a wash of color to cheeks + lips with Multi-Stick in At Last
✨ Bonus: Lengthen + lift with a few swipes of Limitless Lash Mascara in Before Dawn
Shop the full routine in store and online @sephora .
From the rush of first steps, to misplaced keys, to slow, messy mornings—the perfectly imperfect nature of motherhood is worth celebrating.
It takes a village, and a simple routine. Wishing you a happy Mother’s Day from all of us at ILIA.
