Minterest is an app that lets you deposit your crypto… or borrow some. At interest.
It’s called DeFi. And yeah — it’s the future. You should seriously check it out.
They asked us to rethink everything. Branding, website, app. The whole thing.
So, we started with the logo. Three coins — a symbol of growth and momentum.
We reworked the entire color palette to give Minterest a bold, unique identity.
Something that stands out in a sea of sameness.
We picked a beautiful, super-legible typeface — designed by Display Studio. Respect.
And we handled everything else: content, motion design, social media grid, mockups… the works.
Then came the website. We completely redesigned the UX — to make it clear, smooth, and just plain satisfying. We restructured the content to highlight Minterest’s key benefits — loud and clear.
And for the dev? Creative build, slick animations, intuitive interactions, smart hovers…
In the end — a site that just works. And looks great doing it.
Then we moved to the app. We redesigned the full user experience — to make it fluid, elegant, and smooth as hell. We created a complete design system — so their devs can scale it freely, within a solid creative framework.
The result? A powerful UX. A beautiful UI. DeFi — made simple.
#thebrandidentity #branddesign #motiondesign #motionsystem #dynamicidentity #motionidentity #identitydesign #design #graphicdesign #designinspiration #identitydesign #visualjournal #Logosai #eyeondesign #bpando #morrre_branding #logoarchive #eyeondesign #logobook
In our latest case study, Gaspard Silvestre from @lefruitstudio unpacks the making of the @pellmell_agency website, a beautifully restrained digital experience where editorial rhythm, subtle motion, and structure come together with remarkable clarity: /codrops/2026/03/27/pell-mell-crafting-a-visual-exploration-platform-with-editorial-rhythm/
Minterest is an app that lets you deposit your crypto… or borrow some. At interest.
It’s called DeFi. And yeah — it’s the future. You should seriously check it out.
They asked us to rethink everything. Branding, website, app. The whole thing.
So, we started with the logo. Three coins — a symbol of growth and momentum.
We reworked the entire color palette to give Minterest a bold, unique identity.
Something that stands out in a sea of sameness.
We picked a beautiful, super-legible typeface — designed by Display Studio. Respect.
And we handled everything else: content, motion design, social media grid, mockups… the works.
Then came the website. We completely redesigned the UX — to make it clear, smooth, and just plain satisfying. We restructured the content to highlight Minterest’s key benefits — loud and clear.
And for the dev? Creative build, slick animations, intuitive interactions, smart hovers…
In the end — a site that just works. And looks great doing it.
Then we moved to the app. We redesigned the full user experience — to make it fluid, elegant, and smooth as hell. We created a complete design system — so their devs can scale it freely, within a solid creative framework.
The result? A powerful UX. A beautiful UI. DeFi — made simple.
#thebrandidentity #branddesign #logo #brandsinmotion m #ʙʀᴀɴᴅɪᴅᴇɴᴛɪᴛʏ
Minterest is an app that lets you deposit your crypto… or borrow some. At interest.
It’s called DeFi. And yeah — it’s the future. You should seriously check it out.
They asked us to rethink everything. Branding, website, app. The whole thing.
So, we started with the logo. Three coins — a symbol of growth and momentum.
We reworked the entire color palette to give Minterest a bold, unique identity.
Something that stands out in a sea of sameness.
We picked a beautiful, super-legible typeface — designed by Display Studio. Respect.
And we handled everything else: content, motion design, social media grid, mockups… the works.
Then came the website. We completely redesigned the UX — to make it clear, smooth, and just plain satisfying. We restructured the content to highlight Minterest’s key benefits — loud and clear.
And for the dev? Creative build, slick animations, intuitive interactions, smart hovers…
In the end — a site that just works. And looks great doing it.
Then we moved to the app. We redesigned the full user experience — to make it fluid, elegant, and smooth as hell. We created a complete design system — so their devs can scale it freely, within a solid creative framework.
The result? A powerful UX. A beautiful UI. DeFi — made simple.
✨ En ligne ! ✨
Très heureuse (et franchement fière) d’annoncer la mise en ligne de pellmell.fr.
À l’origine de la V1, et trop contente d’avoir pu remettre les mains dedans pour la V2.
Re-challenger l’ensemble, ajuster, affiner, chercher encore le bon équilibre… avec toujours autant d’envie (et clairement de passion❤️🔥)
Et comme toujours, rien ne se fait seule mais toujours avec la meilleure des équipes 💛
– @lefruitstudio pour une identité graphique canon
– @emm_aaah au développement, qui donne vie à tout ça avec une précision redoutable
– Et un immense merci à @thibaultmarque pour sa confiance, depuis la V1 jusqu’à aujourd’hui
Allez voir le résultat sans tarder 👉 pellmell.fr
Le Off is the go-to guide for food lovers in Paris, celebrating both gourmet hotspots and lively local joints.
When Vinexposium entrusted us with the complete redesign of Le Off’s visual identity and digital platform, we set out to create an artistic direction that breaks away from the traditional codes of the wine world.
Our starting point: a simple shape, the oval, inspired by the “O” in OFF. This symbol became the common thread of a playful, flexible, and almost living visual universe.
The visual identity intentionally breaks with the often elitist (and sometimes intimidating) codes of the wine & spirits industry. Here, it’s all about discovery, generosity, and shared pleasure.
To bring the world of food and drink to life, we created a series of charming and mischievous illustrations—a graphic tribute to the people who run these places and delight the curious.
Finally, the digital platform was designed as a sleek and seamless directory of over 100 Parisian spots. Intuitive navigation, efficient filters, and an interactive map make it easy to explore the city neighborhood by neighborhood—and uncover hidden gems nearby.
👉 Check out the full case study in our bio.
#thebrandidentity #branddesign #logo #brandsinmotion #branding #brandidentity #logodesigner #logodesigns #logotype #creative #corporate #corporateidentity #creativeagency #motion #identity #motiondesign #motionsystem #dynamicidentity #motionidentity #identitydesign #design #graphicdesign #designinspiration #visualjournal #Logosai #eyeondesign #morrre_branding #eyeondesign #logobook
Le Off is the go-to guide for food lovers in Paris, celebrating both gourmet hotspots and lively local joints.
When Vinexposium entrusted us with the complete redesign of Le Off’s visual identity and digital platform, we set out to create an artistic direction that breaks away from the traditional codes of the wine world.
Our starting point: a simple shape, the oval, inspired by the “O” in OFF. This symbol became the common thread of a playful, flexible, and almost living visual universe.
The visual identity intentionally breaks with the often elitist (and sometimes intimidating) codes of the wine & spirits industry. Here, it’s all about discovery, generosity, and shared pleasure.
To bring the world of food and drink to life, we created a series of charming and mischievous illustrations—a graphic tribute to the people who run these places and delight the curious.
Finally, the digital platform was designed as a sleek and seamless directory of over 100 Parisian spots. Intuitive navigation, efficient filters, and an interactive map make it easy to explore the city neighborhood by neighborhood—and uncover hidden gems nearby.
#thebrandidentity #branddesign #logo #brandsinmotion #branding #brandidentity #logodesigner #logodesigns #logotype #creative #corporate #corporateidentity #creativeagency #motion #identity #motiondesign #motionsystem #dynamicidentity #motionidentity #identitydesign #design #graphicdesign #designinspiration #visualjournal #Logosai #eyeondesign #morrre_branding #eyeondesign #logobook
👉 Check out the full case study in our bio.
Le @leoff_paris is the go-to guide for food lovers in Paris, celebrating both gourmet hotspots and lively local joints.
When Vinexposium entrusted us with the complete redesign of Le Off’s visual identity and digital platform, we set out to create an artistic direction that breaks away from the traditional codes of the wine world.
Our starting point: a simple shape, the oval, inspired by the “O” in OFF. This symbol became the common thread of a playful, flexible, and almost living visual universe.
The visual identity intentionally breaks with the often elitist (and sometimes intimidating) codes of the wine & spirits industry. Here, it’s all about discovery, generosity, and shared pleasure.
To bring the world of food and drink to life, we created a series of charming and mischievous illustrations—a graphic tribute to the people who run these places and delight the curious.
Finally, the digital platform was designed as a sleek and seamless directory of over 100 Parisian spots. Intuitive navigation, efficient filters, and an interactive map make it easy to explore the city neighborhood by neighborhood—and uncover hidden gems nearby.
👉 Check out the full case study in our bio.
#thebrandidentity #branddesign #logo #brandsinmotion #branding #brandidentity #logodesigner #logodesigns #logotype #creative #corporate #corporateidentity #creativeagency #motion #identity #motiondesign #motionsystem #dynamicidentity #motionidentity #identitydesign #design #graphicdesign #designinspiration #visualjournal #Logosai #eyeondesign #morrre_branding #eyeondesign #logobook
« Le diable est dans le détail » as we say.
In this animation video for @carltoncannes we really wanted each scene to be composed as a painting.
We aimed to bring in each scene a dedicated atmosphere and place the composition at the forefront of the graphical exercise.
Here is a bit of process regarding the compos.
We’ll share a full process vidéo in the next days!
Direction : @paulsirand
Production : @gaspard_silvestre
Illustration : @paulsirand
Studio : @lefruitstudio
Client : @carltoncannes
.
.
.
.
.
.
.
#animation #campaign #carltoncannes #palace #illustration #luxury #lenvoleefantastique #paulsirand #gaspardsilvestre #lefruitstudio
L’Envolée Fantastique.
We invented this love story to celebrate this new year 2025 with @carltoncannes and place the days to come under the sign of nature, poetry and adventure.
Every second of this vid is handcrafted, drawn and animated frame by frame with our bare hands.
We’ll share a short making of in the next days.
Hope you’ll like it guys!! 🌸
Directed by @paulsirand & @gaspard_silvestre
Production @gaspard_silvestre
Illustration & animation @paulsirand
Agency @lefruitstudio
Client @carltoncannes
#Illustration #animation #cellanimation #palace #carltoncannes #paulsirand #lefruitstudio #gaspardsilvestre #envoleefantastique
