Today is World Day for Laboratory Animals.
We reflect on the hundreds of millions of animals whose lives were used for inhumane practices with no consent and no voice. We see the news right now and our hearts are broken, and we know you see it too.
With a boom in technology, science, and information, we now have better methods with more accurate data that don’t harms animals. So why aren’t all animals free from labs??
We encourage you, if not already so, to consider going cruelty-free. Every single effort, every lipstick, every face wash, and every dollar matters.
Check out our database with over 2,300+ Leaping Bunny Certified brands and join us on our journey to fight for an end to animal testing.
#crueltyfree #crueltyfreebeauty #crueltyfreemakeup #leapingbunnycertified #animaltesting
AAPI owned brands Pt 2
we are continuing our celebration of AAPI heritage month with our amazing cruelty-free founders! Make sure to scroll through and meet the lovely founders and check out their brands! From tulip skincare, science first hair care, to luxe makeup, there’s a brand for everyone!
#aapi #aapiheritagemonth #crueltyfree #crueltyfreebeauty #leapingbunny
Leaping Bunny is excited to partner with Flonatix for a special AANHPI Heritage Month giveaway! 🌺
Flonatix is the first skincare brand rooted in Tropical Asia-Pacific beauty, not K-Beauty, not J-Beauty. AANHPI-founded and based in Washington D.C., Flonatix was built for oily, combination, and melanin-rich skin using botanicals the Pacific has known for centuries.
Their hero product, the Island Renaissance Glow Up Genius™ Moisturizer, is powered by mangosteen extract, a xanthone-rich superfruit Western beauty has almost entirely overlooked, paired with Niacinamide for pore refining and hyaluronic acid for deep hydration, all in an ultra-lightweight gel-cream texture. Cruelty-free from day one. 🐰✨
One lucky winner will receive a full Flonatix Island Bundle, the Island Renaissance Glow Up Genius™ Moisturizer, a Glow Prep Bandana, and a Journey Pouch. A complete piece of the Tropical Asia-Pacific, delivered to your door.
To enter:
🌺 Follow @leapingbunnyprogram and @flonatix
🌺 Like this post
🌺 Tell us: what’s your favorite botanical ingredient or skincare tradition from your culture?
Giveaway ends Tuesday May 19, 2026. Open to US residents only.
#Flonatix #GlowUpGenius #LeapingBunny #CrueltyFree #AAPIHeritageMonth AANHPI TropicalAsiaPacific CleanBeauty IndieBeauty SkincareForMelanin OilySkin ComboSkin IslandRenaissance
✨ Your Hair Called… It Wants Dessert GIVEAWAY! 🍓🥥✨
Meet the hair masks that treat your strands like royalty — Giovanni Eco Chic Hair Masks. Because your hair deserves more than just “meh”… it deserves a full-on spa day.
💁♀️ Dry? Damaged? Dramatic?
We’ve got a mask for anything your hair needs.
🥑 Deep nourishment
🍯 Silky softness
🌿 Clean, feel-good ingredients
It’s like a smoothie for your hair… minus the blender, plus the glow ✨
Warning: Side effects may include
✔️ Excessive hair flipping
✔️ Random compliments from strangers
✔️ Healthy, shiny hair
So go ahead—dip, mask, relax, repeat.
Because life’s too short for boring hair.
Giovanni Hair Masks
Feed your hair. Feel the magic. 💫
Follow @giovannicosmetics and @leapingbunnyprogram and TELL US below in five words or less WHY your hair deserves a little treat. Two winners will be chosen to receive an assortment of Giovanni hair masks!
Contest limited to North America only; winners will be notified via DM. Enter by May 17, 2026!
#GIOVANNIHAIRCARE #ECOCHICKIDS #ECOCHIC #GIOVANNICOSMETICS
Q: can a brand use a fake bunny logo even if they aren’t cruelty-free
A: yes
Q: can a brand that is certified use a fake bunny logo?
A: also, yes
We know this can get very confusing so we hope this clears it up a bit. There is the notorious fake bunny logo that brands can legally print on their packaging without any proof or transparency on their animal testing procedures/policies
BUT
A brand can also use a “fake” logo that is legitimately certified because:
1. They did not pay to license the logo (but equally certified)
2. They prefer the aesthetic of a different bunny
When you see our official leaping bunny logo, you can be 100% positive it’s cruelty-free; however, if you see a “fake” bunny logo, though many times the brand is lying, there is a chance it’s still a certified brand using it for one of the reasons above.
You can always use our database or download our free app to double check! 📱 💻
#leapingbunny #leapingbunnycertified #crueltyfree #crueltyfreebeauty
We are honoring AAPI founders this May and shining a spotlight on some incredible brands and their founders that are integral parts of our Leaping Bunny Certified family. Please join us in showing them some love and a follow if you aren’t already.
#aapiheritagemonth #aapimonth #aapiowned #crueltyfree #crueltyfreebeauty
🗞The Bunny Brief: Zoey Naturals🗞
It’s time for this week’s Bunny Brief, in which we profile one of our Leaping Bunny Certified companies here in Q&A format so you can learn about new brands and discover fun facts about your favorites! This week, we are excited to feature the brand Zoey Naturals. Here’s the scoop:
🐰Describe your brand in 5 words or less:
🗣Natural skincare for growing families.
🐰Your brand’s bestseller and why:
🗣Our natural Diaper Cream is our top-selling product because it delivers what parents care about most: fast, soothing relief, reliable protection, and thoughtfully selected premium ingredients they can trust, all backed by pediatrician and dermatologist approval.
🐰How did you come up with the name of your brand?
🗣Our brand is named after the founder’s first daughter, Zoey. When they could not find products they truly trusted after she was born, they created their own. What started as a personal solution for Zoey continues to grow alongside her, expanding to meet the evolving needs of families.
🐰What’s a little-known fact about your brand.
🗣A little-known fact is that our first products were made just for Zoey with her grandfather, who brought over 30 years of natural skincare expertise and helped pioneer what is now known as reef-safe sunscreen
🐰Why is being Leaping Bunny certified important to your brand?
🗣Being Leaping Bunny certified is important to us because it reinforces our long-standing commitment to being truly cruelty-free. It reflects our belief in creating products that are not only safe and effective, but also kind to animals and the planet.
➡️Learn more at ⬅️
How many can you guess right?
We are starting off our new gaming series to test your Leaping Bunny knowledge and also help you find great cruelty-free swaps! Spoilers below!!!!
🚨ANSWERS🚨
- round 1: ✅@halfmagicbeauty vs ❌fenty beauty
- round 2: ✅ @untoxicatedskincare vs ❌ cerave
- round 3: ✅ @californianaturals vs ❌ogx
How many did you get right????
#crueltyfree #crueltyfreebeauty #leapingbunnycertified
🐰✨ The Leaping Bunny has entered the chat… and we brought a little something special.
We’ve been hopping around, and when it comes to brands that actually walk the walk, NOT!CE Hair Co. caught our eye 👀
Plastic-free, cruelty-free, and all about simplifying your routine with solid hair care that delivers noticeable results. Less waste, more good hair days 💁♀️✨
So… together with NOT!CE, we’ve decided it’s giveaway time.
One lucky winner will receive:
🫧 The ALINE Hair Taming System (shampoo bar, conditioner bar & hair oil)
✈️ Set of Hair Bar Travel Tins (because your routine travels too)
🧼 A bar dish to keep things high, dry, and ✨aesthetic✨
Because great hair days shouldn’t come at any cost 🐰💖
To enter:
1. Follow @noticehair.co & @leapingbunnyprogram
2. Like this post
3. Tag your bestie who needs to upgrade their hair routine
Bonus: Share to your story for extra luck 🍀
Giveway closes Sunday, May 10, and is open to U.S. and Canadian residents. The winner will be notified via DM.
Check out these Leaping Bunny Certified cruelty-free beauty looks we found across pop culture the past few weeks from the Euphoria premiere to the Met Gala.
While we understand some celebs and the events they attend may be problematic, we want to turn our attention to the ethical brands and makeup and hair artists who choose cruelty-free beauty for their clients and kits, as we highlight their cruelty-free artistry and the growing demand for products never tested on animals 🐰💙 #crueltyfree #crueltyfreebeauty #leapingbunnycertified #euphoria #metgala
We’re often asked how we reach out to brands to get certified. The answer is— we don’t!
We don’t approach brands as we hope they authentically want to get certified for all the right reasons and not because we pestered or guilted them to. Honestly, they don’t really want to hear from us, anyways. They’d rather hear it from YOU, their consumer and fan base.
Here is a polite example how you can inform brands about Leaping Bunny and let them know that the certification means something to you
#crueltyfree #crueltyfreebeauty #leapingbunnycertified #gocrueltyfree #crueltyfreebrands
Here is the latest cruelty-free news that happened in April that you may have missed. Take a peek and also meet our new brands, and check out our Earth Month Staff Picks!
NEWS:
- @glamnetic wins @ultabeauty nail brand of the year
- @sajewellness wins Ulta Beauty Wellness Launch of the year
- @saiebeauty announces @trashisfortossers as new Head of Sustainability and Impact
- @violette_fr is featured inSephora’s Next Big Thing across all storefronts in the US and CAD
- @kosas@itsa10haircare and @merit reveal new brand and product ambassadors
#leapingbunny #crueltyfree #crueltyfreebeauty #crueltyfreebrand #ulta
