Norma Ibarra

If you didn't get the chance to meet Norma (@lapir0 ) at our recent event at CJ's Skatepark, let us introduce you. 👋 Norma Ibarra is a professional adventure and action sports photographer who knows exactly what it takes to capture the perfect moment at the park. She dropped some tips at the event, and we think everyone should hear them. Know your skater's stance so you can position yourself to show their face, keep your shutter speed high (unless you're shooting with flash and want to get more creative), and make sure you're capturing the obstacle from take off to landing. To nail the timing of a trick at its peak, study up on skate videos and magazines to really learn the sport. Practice, shoot a lot, and most importantly, have fun. 🛹📸 Si tu n’as pas eu la chance de rencontrer Norma (@lapir0 ) lors de notre récent événement au skatepark CJ’s, laisse-nous te la présenter. 👋 Norma Ibarra est une photographe professionnelle d’aventure et de sports d’action qui sait exactement ce qu’il faut pour capturer le moment parfait au skatepark Elle a partagé quelques conseils lors de l’événement, et on pense que tout le monde devrait les entendre. Connais la position (stance) de ton skateur pour pouvoir te placer de façon à montrer son visage, garde une vitesse d’obturation élevée (à moins que tu utilises un flash et que tu veuilles être plus créatif), et assure-toi de capturer l’obstacle du départ jusqu’à l’atterrissage. Pour bien saisir le moment où un trick est à son apogée, prends le temps d’étudier des vidéos et des magazines de skate pour vraiment comprendre le sport. Pratique, shoote beaucoup, et surtout, amuse-toi. 🛹📸 #CanonCreatorLab #skateboarding #Photography

New #BTskate with @TonyHawk 💫🛹 Tony, thank you for the kindly gift of your time especially right after a trip. I know your schedule’s wild, so it really means a lot. 🫶🏽Muchas Gracias! #skatephotography #tonyhawk

It’s with a lot of pride and enthusiasm that today I share with you “PARA TI” my first ever photo book.  With this book I want to shine the light on my Mexican skateboard community. I want to remind you that despite your age, culture, identity, abilities, gender or preferences skateboarding is FOR YOU- PARA TI.  I hope this book inspires more people to get on a skateboard, to shoot photos and videos, to document their community and most important to uplift their communities to create a better inclusive and safer space for everyone.  A dream come true!  This book is dedicated to my inspiration and biggest supporter, my mom @lamomahmo who is a librarian I always dream this could be the best gift I could give her. But also to my Dad and my Grandma who passed away during the making of this project.  Thank you to everyone who made this project possible, @vans @ucanskate , my mentors and everyone who allowed me to take photos of them for this project. Everyone who has supported me along the way. This is for you, Para ti!💚 🎥: @belenheimm @veronly_sk8 @ayagarcia 📸: @ayagarcia (Link in BIO to watch full video) Tengo el gusto de presentarles un sueño hecho realidad mi primer libro, con el cual espero inspirar a que más personas se animen a darle a la patineta, a cambiar la narrativa de los medios, a que exista equidad y representación en la escena. También recordarles que no importa cual sea tu edad, genero, gustos, habilidad o preferencias, hay un lugar para tí en el skateboarding.  Este libro es dedicado a mi madre por su incondicional e infinito amor y apoyo durante mi vida, y para mi Padre y abuela que fallecieron durante la producción de este proyecto. Para todo los que han creído en mí desde el principio.  Quiero agradecer a las personas que hicieron posible este proyecto, @vans , @ucanskate , y a todes y cada uno de mis mentores y amigues por su apoyo.  Este libro es para mi querido México al que tanto amo.   Agradecida por este sueño los amo, gracias por su amor, paciencia, confianza! #paratisk8book

Digging and rewinding through my 2018 archives to find memories from my first @skatelikeagirl Wheels of Fortune 📸🛹 #WOF9

Pre WOF ATS - WT @skatelikeagirl with @amaya.potts 🥰it’s time for #WOF an I am so happy to reconnect with everyone ! 💫📸🛹🧙🏼‍♀️💕

Who’s shaving their head this year for @theskatewitches Witch Hunt? Throwback to Wheels of Fortune 2022 when @noravexplora and @clubmaiteee shaved my head. 10/10 experience, would recommend 😅 Thanks @d_serr for capturing this moment 🎥💫 Full video on my YouTube BTW.

@okcthunder won last night, so I had to bring these back. Photos I took of @shai Gilgeous-Alexander in 2023 Manifesting courtside again this year📸🏀💫

So special to witness Canadian basketball history at my first WNBA game while shooting for Getty Images. Definitely one of those experiences that pushed me outside my comfort zone in the best way. Learning in real time, adapting as I go, and growing through every moment of it. Grateful for the opportunity and excited to keep improving...

Let me introduce one of our Panelists on "From Passion to Profession: Creating Sustainable Social Skate Careers" panel. Norma Ibarra (she/they) Organisation: Freelance / U Canskate Role: Photojournalist, Community organizer, Cofounder Ucanskate Location: Mexico, Canada, United States Links: @lapir0 | | @ucanskate | @shoobyduby Bio: Norma Ibarra is a Mexican multidisciplinary artist, photographer and community organiser whose work focuses on documenting resilient communities and diverse identities around the world. Through photography and storytelling, she explores themes of representation, belonging and collective resilience, with a strong focus on skateboarding and grassroots culture. Her practice centres on creating and documenting inclusive spaces where women, queer and BIPOC communities can see themselves represented. She is also the co-founder of U Canskate, an organisation using skateboarding to support Indigenous communities in Mexico, with a focus on women and girls. Her work has been published widely across editorials, campaigns and exhibitions, and she is the author of the photobook Para ti (For You). In 2023, she received the Lens Person of the Year award from Skate Like a Girl. Why this work matters to them: Norma’s work is rooted in her own experience of not always seeing herself represented. She uses photography and skateboarding as tools to build community, shift narratives and create spaces where people feel seen, valued and able to belong. What they hope participants take away: An understanding of how identity, collaboration and community can create meaningful impact, and inspiration to contribute to and build within their own communities. #socialskatesummit

What an amazing weekend full of learning, sharing, and pure inspiration ✨ Being surrounded by people who care deeply about storytelling and community reminded me why I love photography and documenting history 📸 Listening, learning, sharing… and leaving with fresh ideas, new connections, and the understanding that there’s space for all of us in photojournalism. We each bring something different and together, we can create impact and drive change. Also so happy to be back in Toronto and reconnect with my @RoomUpFront community and meet my peers from the @tgamfoundation inaugural photo academy ❤️

Fun times in Pueblo of Zuni. Thanks @theshawnshineshow for filming 🫶🏽🛹📲 @nationskateyouth

Another year on Earth🌎… Feeling deeply grateful to spend my birthday with my chosen skate family, doing what I love traveling, documenting beautiful stories, skateboarding, and meeting beautiful humans along the way. What better gift than this 🫶🏽🫶🏽🫶🏽 Thanks for the calls, the messages, and all the love muchas gracias🫶🏽🫶🏽 First photo by @__tayytayyy__ 💓